vs.
SNS
vs
Gupshup
?
Looking for which SMS provider will be the best for your use case among
SNS
vs
Gupshup
?
Compare
SNS
vs
Gupshup
head-to-head on factors such as their
features, pricing, latency, deliverability and more.
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A Quick Introduction
Introducing
SNS vs Gupshup (2024)
,
two industry leading SMS vendors that are transforming the way businesses connect with their audience
What is
SNS
?
AWS SNS (Amazon Simple Notification Service) is a fully managed messaging service offered by Amazon Web Services that enables businesses to send individual and bulk SMS messages to multiple recipients.
What is
SNS
?
AWS SNS (Amazon Simple Notification Service) is a fully managed messaging service offered by Amazon Web Services that enables businesses to send individual and bulk SMS messages to multiple recipients.
Comparative Guide:
SNS vs Gupshup (2024)
In a market flooded with SMS providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.
Features
Interactive Voice Response
SNS
Supported
Gupshup
Supported
Recording and Transcriptions
SNS
Supported
Gupshup
Supported
Carrier Route Optimization
SNS
Supported
Gupshup
Supported
Free Inbound SMS
SNS
Not Supported
Gupshup
Supported
Concatenation
SNS
Supported
Gupshup
Supported
Cost
Dedicated Number
SNS
$2/ month
Gupshup
$1/month
Incoming SMS
SNS
$0.0075/ message
Gupshup
$0.028/ message
Outgoing SMS
SNS
$0.00847/ message
Gupshup
$0.028/ message
Security
Encryption
SNS
Gupshup
Certification
SNS
CCA STAR CCM v4.0
ISO 14001
ISO/IEC 20000-1:2018
ISO/IEC 27001:2013
Gupshup
ISO/IEC 27001
SOC 2
Compliance
SNS
Gupshup
Authentication IDs/Tokens
SNS
Yes
Gupshup
Yes
Rate Limits
Outbound Throughput Limit Range
SNS
10-300 MPS
20 MPS
Gupshup
Character Limits Accepted
SNS
140
Gupshup
2500 Concatenated / 160
Features
Heading
SNS
Gupshup
Interactive Voice Response
Supported
Supported
Recording and Transcriptions
Supported
Supported
Carrier Route Optimization
Supported
Supported
Free Inbound SMS
Not Supported
Supported
Concatenation
Supported
Supported
Cost
Heading
SNS
Gupshup
Dedicated Number
$2/ month
$1/month
Incoming SMS
$0.0075/ message
$0.028/ message
Outgoing SMS
$0.00847/ message
$0.028/ message
Security
Heading
SNS
Gupshup
Encryption
Certification
CCA STAR CCM v4.0
ISO 14001
ISO/IEC 20000-1:2018
ISO/IEC 27001:2013
ISO/IEC 27001
SOC 2
Compliance
Authentication IDs / Tokens
Yes
Yes
Rate Limits
Heading
SNS
Gupshup
Outbound Throughput Limit Range
10-300 MPS
20 MPS
Character Limits Accepted
140
2500 Concatenated / 160
Calculate your Savings, one step at a time!
Pros and Cons:
SNS vs Gupshup (2024)
Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.
SNS
Pros
High Availability and Scalability
Users appreciate the high availability and scalability features of AWS SNS SMS. It allows them to store and manage large amounts of data efficiently.
Integration with AWS Services
AWS SNS SMS integrates seamlessly with other AWS services, making it easy to notify end users or other AWS services, which is a significant advantage.
Durability
AWS Cloud Storage, including SNS SMS, is known for its durability. Data is stored across multiple devices and facilities, ensuring data accessibility even in the case of component failures.
Security
AWS Cloud Storage provides robust security measures, including access controls, identity and access management, and encryption, which help protect sensitive data.
Flexibility in Storage Classes
Users can choose from various storage classes with different features and pricing to suit their specific needs and budgets.
Cons
Minimum Object Size for Lifecycle Policy
One drawback mentioned is the minimum size requirement for object storage when implementing a lifecycle policy on the S3 bucket. Objects smaller than 108 KB are not applicable for lifecycle policy management, which can be limiting.
Size Limitation for SNS Messages
AWS SNS SMS has a limitation of 256 KB for message size. Some architectural designs may require notifying end users or pushing large bundles of data to different AWS services, which can be challenging with this size restriction.
Complexity
AWS Cloud Storage, including SNS SMS, can be complex for users who are new to cloud computing or AWS services. Setting up and customizing storage options may require a learning curve.
Cost Predictability
Some users find it challenging to predict storage costs accurately with AWS Cloud Storage, especially if they exceed their storage limits, leading to unexpected additional charges.
Vendor Lock-In
Users mentioned a potential concern about vendor lock-in when using AWS Cloud Storage, as migrating data and applications from AWS to another provider or on-premises infrastructure can be challenging due to proprietary services and architecture.
Gupshup
Pros
Easy Integration
Users find Gupshup's platform easy to integrate with their systems, making it convenient to use for WhatsApp promotions and SMS services.
Quick Template Approval
Gupshup's approval process for WhatsApp templates is fast, allowing users to start their campaigns promptly.
Cost-Effective
Gupshup offers competitive pricing for SMS and WhatsApp services, making it an attractive option for businesses looking to promote their products or services.
Technical Comfort
Users appreciate the platform's technical aspects, which allow them to create WhatsApp templates without complications.
Dedicated Support
Some users have experienced good support from the Gupshup team, with dedicated account managers assisting them with their queries and requirements.
Cons
Complicated Reports
Some users find the reporting system to be complex, making it difficult to obtain specific click reports for selected dates.
Template Rejection Communication
Users would like more detailed communication when their WhatsApp templates are rejected, helping them understand the reasons and make improvements.
Integration Issues
A few users encountered errors and difficulties when integrating Gupshup with other software.
Lack of Instant Support
Some users felt that support response times could be improved, especially when dealing with urgent issues.
User Interface
There were suggestions for improving the user interface to enhance the visual and overall user experience.
Heading
Pros
Cons
SNS
High Availability and Scalability
Users appreciate the high availability and scalability features of AWS SNS SMS. It allows them to store and manage large amounts of data efficiently.
Integration with AWS Services
AWS SNS SMS integrates seamlessly with other AWS services, making it easy to notify end users or other AWS services, which is a significant advantage.
Durability
AWS Cloud Storage, including SNS SMS, is known for its durability. Data is stored across multiple devices and facilities, ensuring data accessibility even in the case of component failures.
Security
AWS Cloud Storage provides robust security measures, including access controls, identity and access management, and encryption, which help protect sensitive data.
Flexibility in Storage Classes
Users can choose from various storage classes with different features and pricing to suit their specific needs and budgets.
Minimum Object Size for Lifecycle Policy
One drawback mentioned is the minimum size requirement for object storage when implementing a lifecycle policy on the S3 bucket. Objects smaller than 108 KB are not applicable for lifecycle policy management, which can be limiting.
Size Limitation for SNS Messages
AWS SNS SMS has a limitation of 256 KB for message size. Some architectural designs may require notifying end users or pushing large bundles of data to different AWS services, which can be challenging with this size restriction.
Complexity
AWS Cloud Storage, including SNS SMS, can be complex for users who are new to cloud computing or AWS services. Setting up and customizing storage options may require a learning curve.
Cost Predictability
Some users find it challenging to predict storage costs accurately with AWS Cloud Storage, especially if they exceed their storage limits, leading to unexpected additional charges.
Vendor Lock-In
Users mentioned a potential concern about vendor lock-in when using AWS Cloud Storage, as migrating data and applications from AWS to another provider or on-premises infrastructure can be challenging due to proprietary services and architecture.
Gupshup
Easy Integration
Users find Gupshup's platform easy to integrate with their systems, making it convenient to use for WhatsApp promotions and SMS services.
Quick Template Approval
Gupshup's approval process for WhatsApp templates is fast, allowing users to start their campaigns promptly.
Cost-Effective
Gupshup offers competitive pricing for SMS and WhatsApp services, making it an attractive option for businesses looking to promote their products or services.
Technical Comfort
Users appreciate the platform's technical aspects, which allow them to create WhatsApp templates without complications.
Dedicated Support
Some users have experienced good support from the Gupshup team, with dedicated account managers assisting them with their queries and requirements.
Complicated Reports
Some users find the reporting system to be complex, making it difficult to obtain specific click reports for selected dates.
Template Rejection Communication
Users would like more detailed communication when their WhatsApp templates are rejected, helping them understand the reasons and make improvements.
Integration Issues
A few users encountered errors and difficulties when integrating Gupshup with other software.
Lack of Instant Support
Some users felt that support response times could be improved, especially when dealing with urgent issues.
User Interface
There were suggestions for improving the user interface to enhance the visual and overall user experience.
Real Voices, Real Experiences
Don't just take our word for it. Hear directly from users on G2 who have used
SNS
and
Gupshup
firsthand
Reviews for
SNS
4.3
"
AWS (SNS Service) Makes SMS Easy!
The library offered for VS makes this super easy to use. Integration is the key here, with a valid AWS account the SNS library programmatically offers a quick and very effective way of sending out messages via the SNS service. This isn't necessarily a knock on AWS, we used a different provider previously and the same sort of legal red tape existed, but it is a bit of a pain waiting around for the powers that be on the cell networks approving campaigns for SMS.
Kyle S.
Small Business
"
SNS notification service!
Its event based service and it helps to notify your end user or any other amazon service which is truly amazing. There are alot of system design that requires to notify end user or aws services which comes in built-in with SNS that is very huge plus point. SNS have limitation of 256 kb some architecture design needs to notify end user or lets say push specific bundle of data to different aws service then 256 kb is too less.
Asif B.
Software Developer
Reviews for
Gupshup
4.4
"
User friendly team portal that provides real time solutions!
The Gupshup team portals are very user-friendly which provide real-time solutions. The gupshup team proactively works on all the requests raised. The SPOCs from Gupshup are helpful, receptive, and solution-oriented. The transaction ID format is non-compatible with excel format. Gupshup should look into changing the format.
Antara N.
Enterprise
"
Unreliable Business Partner!
There's never any time when I've heard a no from my sales PoC. Whatever customizations are required, the PoC ensures that the same is getting done. Timely completion of the work is the only place where I felt things could have been better. For the project at least, where we collaborated, deadlines were pushed a lot, which sort of affected our go-live plans twice. Hope the same gets better in the coming time.
Mukund K.
Chief-of-staff
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