vs.

Twilio

vs

Gupshup

?

Looking for which SMS provider will be the best for your use case among

Twilio

vs

Gupshup

?

Compare

Twilio

vs

Gupshup

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Twilio vs Gupshup (2023)

,

two industry leading SMS vendors that are transforming the way businesses connect with their audience

What is

Twilio

?

Twilio is a cloud communication platform that enables businesses to send real-time SMS notifications to their customers. Let's check how Twiio compares against other SMS vendors in terms of cost, features, security, reliability and more.

What is

Gupshup

?

Gupshup is a prominent SMS vendor known for its versatile messaging platform, empowering businesses and developers with rich communication tools and chatbot integration capabilities. Let's check how Sinch fares against other SMS vendors.

What is

Twilio

?

Twilio is a cloud communication platform that enables businesses to send real-time SMS notifications to their customers. Let's check how Twiio compares against other SMS vendors in terms of cost, features, security, reliability and more.

What is

Gupshup

?

Gupshup is a prominent SMS vendor known for its versatile messaging platform, empowering businesses and developers with rich communication tools and chatbot integration capabilities. Let's check how Sinch fares against other SMS vendors.

Comparative Guide:

Twilio vs Gupshup (2023)

In a market flooded with SMS providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

Features

Interactive Voice Response

Twilio

Supported

Gupshup

Supported

Recording and Transcriptions

Twilio

Supported

Gupshup

Supported

Carrier Route Optimization

Twilio

Supported

Gupshup

Supported

Free Inbound SMS

Twilio

Not Supported

Gupshup

Supported

Concatenation

Twilio

Supported

Gupshup

Supported

Cost

Dedicated Number

Twilio

$1/month

Gupshup

$1/month
Incoming SMS

Twilio

$0.00075/message

Gupshup

$0.028/ message
Outgoing SMS

Twilio

$0.00075/message

Gupshup

$0.028/ message

Security

Encryption

Twilio

TLS 1.2 / HTTP
AES 256

Gupshup

TLS
AES 256
Certification

Twilio

ISO/IEC 27017
CSA STAR
FIPS 140-2 Level 3
ISO/IEC 27001
ISO/IEC 27018

Gupshup

ISO/IEC 27001
SOC 2
Compliance

Twilio

HIPPA
GDPR
PCI DSS

Gupshup

CCPA
GDPR
LGPD
Authentication IDs/Tokens

Twilio

Yes

Gupshup

Yes

Rate Limits

Outbound Throughput Limit Range

Twilio

1 MPS
20 MPS

Gupshup

Character Limits Accepted

Twilio

1600 Concatenated / 160

Gupshup

2500 Concatenated / 160

Features

Cost

Security

Rate Limits

Calculate your Savings, one step at a time!

SMS Price Comparison Calculator

Step 1: Choose Numbers

What numbers will you use to send and receive messages?

Step 2: SMS Sending

How many SMS messages will you be sending per month?

Step 3: SMS Receiving

How many SMS messages are you expecting to receive per month?

Price Comparison

Twilio

$0.00

Gupshup

$0.00

Pros and Cons:

Twilio vs Gupshup (2023)

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Twilio

Wide Range of features

Twilio offers a wide range of features for communication, including SMS, MMS, voice, and video calling.

Easy to use

Twilio is easy to use, even for beginners. The documentation is clear and concise, and there are many tutorials available online.

Scalable

Twilio is scalable, so you can easily add more users or channels as your business grows.

Global Reach

Twilio has a global reach, so you can communicate with customers all over the world.

High learning curve

Twilio can have a high learning curve, especially for complex features like two-factor authentication and call routing.

Not as user-friendly as some competitors

Some competitors, such as RingCentral and Vonage, have more user-friendly interfaces.

Can be expensive for high-volume usage

If you have a high volume of SMS or voice calls, Twilio can be expensive.

Gupshup

Easy Integration

Users find Gupshup's platform easy to integrate with their systems, making it convenient to use for WhatsApp promotions and SMS services.

Quick Template Approval

Gupshup's approval process for WhatsApp templates is fast, allowing users to start their campaigns promptly.

Cost-Effective

Gupshup offers competitive pricing for SMS and WhatsApp services, making it an attractive option for businesses looking to promote their products or services.

Technical Comfort

Users appreciate the platform's technical aspects, which allow them to create WhatsApp templates without complications.

Dedicated Support

Some users have experienced good support from the Gupshup team, with dedicated account managers assisting them with their queries and requirements.

Complicated Reports

Some users find the reporting system to be complex, making it difficult to obtain specific click reports for selected dates.

Template Rejection Communication

Users would like more detailed communication when their WhatsApp templates are rejected, helping them understand the reasons and make improvements.

Integration Issues

A few users encountered errors and difficulties when integrating Gupshup with other software.

Lack of Instant Support

Some users felt that support response times could be improved, especially when dealing with urgent issues.

User Interface

There were suggestions for improving the user interface to enhance the visual and overall user experience.

Heading

Pros

Cons

Twilio

Wide Range of features

Twilio offers a wide range of features for communication, including SMS, MMS, voice, and video calling.

Easy to use

Twilio is easy to use, even for beginners. The documentation is clear and concise, and there are many tutorials available online.

Scalable

Twilio is scalable, so you can easily add more users or channels as your business grows.

Global Reach

Twilio has a global reach, so you can communicate with customers all over the world.

High learning curve

Twilio can have a high learning curve, especially for complex features like two-factor authentication and call routing.

Not as user-friendly as some competitors

Some competitors, such as RingCentral and Vonage, have more user-friendly interfaces.

Can be expensive for high-volume usage

If you have a high volume of SMS or voice calls, Twilio can be expensive.

Gupshup

Easy Integration

Users find Gupshup's platform easy to integrate with their systems, making it convenient to use for WhatsApp promotions and SMS services.

Quick Template Approval

Gupshup's approval process for WhatsApp templates is fast, allowing users to start their campaigns promptly.

Cost-Effective

Gupshup offers competitive pricing for SMS and WhatsApp services, making it an attractive option for businesses looking to promote their products or services.

Technical Comfort

Users appreciate the platform's technical aspects, which allow them to create WhatsApp templates without complications.

Dedicated Support

Some users have experienced good support from the Gupshup team, with dedicated account managers assisting them with their queries and requirements.

Complicated Reports

Some users find the reporting system to be complex, making it difficult to obtain specific click reports for selected dates.

Template Rejection Communication

Users would like more detailed communication when their WhatsApp templates are rejected, helping them understand the reasons and make improvements.

Integration Issues

A few users encountered errors and difficulties when integrating Gupshup with other software.

Lack of Instant Support

Some users felt that support response times could be improved, especially when dealing with urgent issues.

User Interface

There were suggestions for improving the user interface to enhance the visual and overall user experience.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Twilio

and

Gupshup

firsthand

Reviews for
Twilio
4.3
"

Reliable for our programmable SMS needs!

I like how Twilio drives our user authentication process through a single API that does the job of an otp ( one-time password ), while also guarding our verification process against artificially inflated traffic attacks by continuously monitoring our current and previous sms traffic behaviour. Twilio has consistently not only met but often surpasses the requirements and expectations.

Juliano V.

Software Engineering Manager

"

Go to for your Authentication!

Very easy to use, with a ton of information available on how certain functions work and why. The help center is very comprehensive such that a beginner could navigate the platform with just research. Navigation through different parts of the platform can prove to be difficult due to some of the placements of things not being as intuitive as others. this makes brand management a bit more difficult.

Madison T.

Digital Marketing Analyst

Reviews for
Gupshup
4.4
"

User friendly team portal that provides real time solutions!

The Gupshup team portals are very user-friendly which provide real-time solutions. The gupshup team proactively works on all the requests raised. The SPOCs from Gupshup are helpful, receptive, and solution-oriented. The transaction ID format is non-compatible with excel format. Gupshup should look into changing the format.

Antara N.

Enterprise

"

Unreliable Business Partner!

There's never any time when I've heard a no from my sales PoC. Whatever customizations are required, the PoC ensures that the same is getting done. Timely completion of the work is the only place where I felt things could have been better. For the project at least, where we collaborated, deadlines were pushed a lot, which sort of affected our go-live plans twice. Hope the same gets better in the coming time.

Mukund K.

Chief-of-staff

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