No-code automation for hyper-personalised scheduled notifications
Bifrost provides a no-code stack to product teams to own the entire notification pipeline. Write SQL queries on complete set of data to target the right users, and orchestrate the notification flow on SuprSend.
Data is already sitting in your database / warehouse. You can write SQL query to generate events, and send notifications within minutes, instead of hours.
Access to Complete data
Your data store is the ultimate source of truth and is most comprehensive. You can run personalized notifications & recommendations without stitching data from multiple sources.
Since your data never leaves your environment, and it is not synced to any third party tools, you can run campaigns securely. You only send the information required in templates, which is send & forget.
No third-party sync
Third party tools store your user activity data for long term to allow you to run campaigns on them. Since your data is never synced to third party, it is truly cost effective for you.
Notify users on the best channel with smart routing
You decide who to target by slicing and dicing your data, and SuprSend delivers the notification to your user in best manner possible.
--> User Preferences
--> Batching / Digest
--> Channel Routing
Why you should consider running notifications on data warehouse?
If you sync data to third party tools
Plumbing for Reverse ETL takes time and maintenance
Incomplete Data reduces the efficacy of notifications
Restricted data lookback period doesn’t give complete picture
Third party tools pricing based doesn’t give ROI
Bifrost considers your warehouse as a ultimate source of truth, and doesn’t require you to sync your data to third party tools first to run notifications.
If you manage notifications in-house
Downloading data in CSV is operational overhead
Developer bandwidth is spent in writing code
Product teams have poor control over notification logic
User data circulating in CSV is non-compliant and serious security concern
Bifrost is a self-hosted tool that is most compliant with your data. Notifications are sent without involving engineering teams or csv download.