vs.
vs.

Exotel

vs

Gupshup

vs

SNS

?

Looking for which Email provider will be the best for your use case among

Exotel

vs

Gupshup

vs

SNS

?

Compare

Exotel

vs

Gupshup

vs

SNS

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Exotel

vs

Gupshup

vs

SNS

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Exotel V/S Gupshup V/S SNS Comparison: Which SMS Provider Is Better In 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

Features

Interactive Voice Response

Exotel

Supported

Gupshup

Supported

SNS

Supported

Recording and Transcriptions

Exotel

Supported

Gupshup

Supported

SNS

Supported

Carrier Route Optimization

Supported

Supported

SNS

Gupshup

Exotel

Supported

Free Inbound SMS

Supported

Gupshup

Supported

SNS

Exotel

Not Supported

Concatenation

Supported

Gupshup

Supported

SNS

Exotel

Supported

Cost

Dedicated Number

Exotel

$1/ month

Gupshup

$1/month

SNS

$2/ month
Incoming SMS

Exotel

FREE

Gupshup

$0.028/ message

SNS

$0.0075/ message
Outgoing SMS
$0.0022/ message
$0.028/ message

SNS

Gupshup

Exotel

$0.00847/ message

Security

Encryption

Exotel

TLS 1.2

Gupshup

TLS
AES 256

SNS

AES GCM
SSE
Certification

Exotel

ISO/IEC 27001:2013

Gupshup

ISO/IEC 27001
SOC 2

SNS

CCA STAR CCM v4.0
ISO 14001
ISO/IEC 20000-1:2018
ISO/IEC 27001:2013
Compliance
NA
CCPA
GDPR
LGPD

SNS

Gupshup

Exotel

HIPAA & GDPR
FedRAMP
PCI
Authentication IDs / Tokens
Yes
Yes

SNS

Gupshup

Exotel

Yes

Rate Limits

Outbound Throughput Limit Range

Exotel

1 MPS

Gupshup

1 MPS

SNS

10-300 MPS
Character Limits Accepted

Exotel

160

Gupshup

2500 Concatenated / 160

SNS

140

Features

Heading

Exotel

Gupshup

SNS

Interactive Voice Response

Supported

Supported

Supported

Recording and Transcriptions

Supported

Supported

Supported

Carrier Route Optimization

Supported

Supported

Supported

Free Inbound SMS

Supported

Supported

Not Supported

Concatenation

Supported

Supported

Supported

Cost

Heading

Exotel

Gupshup

SNS

Dedicated Number
$1/ month
$1/month
$2/ month
Incoming SMS
FREE
$0.028/ message
$0.0075/ message
Outgoing SMS
$0.0022/ message
$0.028/ message
$0.00847/ message

Security

Heading

Exotel

Gupshup

SNS

Encryption
TLS 1.2
TLS
AES 256
AES GCM
SSE
Certification
ISO/IEC 27001:2013
ISO/IEC 27001
SOC 2
CCA STAR CCM v4.0
ISO 14001
ISO/IEC 20000-1:2018
ISO/IEC 27001:2013
Compliance
NA
CCPA
GDPR
LGPD
HIPAA & GDPR
FedRAMP
PCI
Authentication IDs / Tokens
Yes
Yes
Yes

Rate Limits

Heading

Exotel

Gupshup

SNS

Outbound Throughput Limit Range
1 MPS
20 MPS
10-300 MPS
Character Limits Accepted
160
2500 Concatenated / 160
140

Calculate your Savings, one step at a time!

Pros and Cons:

Exotel

vs

Gupshup

vs

SNS

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Exotel

Very good customer service

Users appreciate Exotel's prompt and helpful customer support, which has been a standout feature over the years.

User-friendly interface

Exotel's platform is easy to use, with a clean and straightforward user interface, making it accessible for various users.

Customizable workflows

Users like the ability to create customized call flows and IVR systems, allowing them to design their communication processes.

Reliable call quality

Exotel offers good call quality, ensuring that users can maintain clear and effective communication with their customers.

Comprehensive reporting

Exotel provides robust reporting and analytics tools, allowing users to track call data and gain insights into their communication activities.

IVR limitations

Testing IVRs can be challenging, as there is no preview option, and users must call the number to test it.

International call connectivity

Some users have experienced delays in international call connections, which can be frustrating.

Lack of a mobile app

Exotel does not have a mobile app, which could enhance user convenience for those who need to access the platform on the go.

Support ticket system

Users mention that they often need to raise support tickets for issues, and urgent matters may require follow-up calls, which can be a bit inconvenient.

Gupshup

Very good customer service

Users appreciate Exotel's prompt and helpful customer support, which has been a standout feature over the years.

User-friendly interface

Exotel's platform is easy to use, with a clean and straightforward user interface, making it accessible for various users.

Customizable workflows

Users like the ability to create customized call flows and IVR systems, allowing them to design their communication processes.

Reliable call quality

Exotel offers good call quality, ensuring that users can maintain clear and effective communication with their customers.

Comprehensive reporting

Exotel provides robust reporting and analytics tools, allowing users to track call data and gain insights into their communication activities.

Complicated Reports

Some users find the reporting system to be complex, making it difficult to obtain specific click reports for selected dates.

Template Rejection Communication

Users would like more detailed communication when their WhatsApp templates are rejected, helping them understand the reasons and make improvements.

Integration Issues

A few users encountered errors and difficulties when integrating Gupshup with other software.

Lack of Instant Support

Some users felt that support response times could be improved, especially when dealing with urgent issues.

User Interface

There were suggestions for improving the user interface to enhance the visual and overall user experience.

SNS

High Availability and Scalability

Users appreciate the high availability and scalability features of AWS SNS SMS. It allows them to store and manage large amounts of data efficiently.

Integration with AWS Services

AWS SNS SMS integrates seamlessly with other AWS services, making it easy to notify end users or other AWS services, which is a significant advantage.

Durability

AWS Cloud Storage, including SNS SMS, is known for its durability. Data is stored across multiple devices and facilities, ensuring data accessibility even in the case of component failures.

Security

AWS Cloud Storage provides robust security measures, including access controls, identity and access management, and encryption, which help protect sensitive data.

Flexibility in Storage Classes

Users can choose from various storage classes with different features and pricing to suit their specific needs and budgets.

Minimum Object Size for Lifecycle Policy

One drawback mentioned is the minimum size requirement for object storage when implementing a lifecycle policy on the S3 bucket. Objects smaller than 108 KB are not applicable for lifecycle policy management, which can be limiting.

Size Limitation for SNS Messages

AWS SNS SMS has a limitation of 256 KB for message size. Some architectural designs may require notifying end users or pushing large bundles of data to different AWS services, which can be challenging with this size restriction.

Complexity

AWS Cloud Storage, including SNS SMS, can be complex for users who are new to cloud computing or AWS services. Setting up and customizing storage options may require a learning curve.

Cost Predictability

Some users find it challenging to predict storage costs accurately with AWS Cloud Storage, especially if they exceed their storage limits, leading to unexpected additional charges.

Vendor Lock-In

Users mentioned a potential concern about vendor lock-in when using AWS Cloud Storage, as migrating data and applications from AWS to another provider or on-premises infrastructure can be challenging due to proprietary services and architecture.

Heading

Pros

Cons

Exotel

Very good customer service

Users appreciate Exotel's prompt and helpful customer support, which has been a standout feature over the years.

User-friendly interface

Exotel's platform is easy to use, with a clean and straightforward user interface, making it accessible for various users.

Customizable workflows

Users like the ability to create customized call flows and IVR systems, allowing them to design their communication processes.

Reliable call quality

Exotel offers good call quality, ensuring that users can maintain clear and effective communication with their customers.

Comprehensive reporting

Exotel provides robust reporting and analytics tools, allowing users to track call data and gain insights into their communication activities.

IVR limitations

Testing IVRs can be challenging, as there is no preview option, and users must call the number to test it.

International call connectivity

Some users have experienced delays in international call connections, which can be frustrating.

Lack of a mobile app

Exotel does not have a mobile app, which could enhance user convenience for those who need to access the platform on the go.

Support ticket system

Users mention that they often need to raise support tickets for issues, and urgent matters may require follow-up calls, which can be a bit inconvenient.

Gupshup

Easy Integration

Users find Gupshup's platform easy to integrate with their systems, making it convenient to use for WhatsApp promotions and SMS services.

Quick Template Approval

Gupshup's approval process for WhatsApp templates is fast, allowing users to start their campaigns promptly.

Cost-Effective

Gupshup offers competitive pricing for SMS and WhatsApp services, making it an attractive option for businesses looking to promote their products or services.

Technical Comfort

Users appreciate the platform's technical aspects, which allow them to create WhatsApp templates without complications.

Dedicated Support

Some users have experienced good support from the Gupshup team, with dedicated account managers assisting them with their queries and requirements.

Complicated Reports

Some users find the reporting system to be complex, making it difficult to obtain specific click reports for selected dates.

Template Rejection Communication

Users would like more detailed communication when their WhatsApp templates are rejected, helping them understand the reasons and make improvements.

Integration Issues

A few users encountered errors and difficulties when integrating Gupshup with other software.

Lack of Instant Support

Some users felt that support response times could be improved, especially when dealing with urgent issues.

User Interface

There were suggestions for improving the user interface to enhance the visual and overall user experience.

SNS

High Availability and Scalability

Users appreciate the high availability and scalability features of AWS SNS SMS. It allows them to store and manage large amounts of data efficiently.

Integration with AWS Services

AWS SNS SMS integrates seamlessly with other AWS services, making it easy to notify end users or other AWS services, which is a significant advantage.

Durability

AWS Cloud Storage, including SNS SMS, is known for its durability. Data is stored across multiple devices and facilities, ensuring data accessibility even in the case of component failures.

Security

AWS Cloud Storage provides robust security measures, including access controls, identity and access management, and encryption, which help protect sensitive data.

Flexibility in Storage Classes

Users can choose from various storage classes with different features and pricing to suit their specific needs and budgets.

Minimum Object Size for Lifecycle Policy

One drawback mentioned is the minimum size requirement for object storage when implementing a lifecycle policy on the S3 bucket. Objects smaller than 108 KB are not applicable for lifecycle policy management, which can be limiting.

Size Limitation for SNS Messages

AWS SNS SMS has a limitation of 256 KB for message size. Some architectural designs may require notifying end users or pushing large bundles of data to different AWS services, which can be challenging with this size restriction.

Complexity

AWS Cloud Storage, including SNS SMS, can be complex for users who are new to cloud computing or AWS services. Setting up and customizing storage options may require a learning curve.

Cost Predictability

Some users find it challenging to predict storage costs accurately with AWS Cloud Storage, especially if they exceed their storage limits, leading to unexpected additional charges.

Vendor Lock-In

Users mentioned a potential concern about vendor lock-in when using AWS Cloud Storage, as migrating data and applications from AWS to another provider or on-premises infrastructure can be challenging due to proprietary services and architecture.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Exotel

,

Gupshup

and

SNS

firsthand

Reviews for
Exotel
4.4
"

Good cloud telephone service provider!

Its simple and easy to set up the service, the call data and recordings can be easily accessed. In all these years that we have been using their service, we have never really faced any kind of major service related issues. The pricing is a bit on the higher side, especially the sms service cost which is way higher than those offered in the market. Also there could be lot more user data that could be made available which is currently missing.

Siraj U.

Product Marketing Manager

"

Exotel products are great for startups!

We are using Exotel to connect to customers via different channels. Our Companies, Redcliffe Labs and Crysta IVF, are using Exotel Telephony, SMS and Whatsapp solutions together with a few other contact service solutions to effectively connect with customers and provide them with world-class healthcare facility. Support is an area where the company lags as compared to its competitors.

Abhishek K

VP, Technology Development

Reviews for
Gupshup
4.4
"

User friendly team portal that provides real time solutions!

The Gupshup team portals are very user-friendly which provide real-time solutions. The gupshup team proactively works on all the requests raised. The SPOCs from Gupshup are helpful, receptive, and solution-oriented. The transaction ID format is non-compatible with excel format. Gupshup should look into changing the format.

Antara N.

Enterprise

"

Unreliable Business Partner!

There's never any time when I've heard a no from my sales PoC. Whatever customizations are required, the PoC ensures that the same is getting done. Timely completion of the work is the only place where I felt things could have been better. For the project at least, where we collaborated, deadlines were pushed a lot, which sort of affected our go-live plans twice. Hope the same gets better in the coming time.

Mukund K.

Chief-of-staff

Reviews for
SNS
4.3
"

AWS (SNS Service) Makes SMS Easy!

The library offered for VS makes this super easy to use. Integration is the key here, with a valid AWS account the SNS library programmatically offers a quick and very effective way of sending out messages via the SNS service. This isn't necessarily a knock on AWS, we used a different provider previously and the same sort of legal red tape existed, but it is a bit of a pain waiting around for the powers that be on the cell networks approving campaigns for SMS.

Kyle S.

Small Business

"

SNS notification service!

Its event based service and it helps to notify your end user or any other amazon service which is truly amazing. There are alot of system design that requires to notify end user or aws services which comes in built-in with SNS that is very huge plus point. SNS have limitation of 256 kb some architecture design needs to notify end user or lets say push specific bundle of data to different aws service then 256 kb is too less.

Asif B.

Software Developer

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Implement a powerful stack for your notifications

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