SendGrid and Mailgun are both email APIs: your code calls them, and they deliver each email to the inbox. SendGrid has been part of Twilio since 2019 and sells Marketing Campaigns as a second product. Mailgun, built for developers sending from code, is part of Sinch, which sells marketing email separately as Mailjet.
Where SendGrid and Mailgun differ
Short answer
| If you need | Choose |
|---|---|
| You want a free plan that does not expire | |
| You need 30 days of logs without buying an add-on | |
| An agent will send email and manage templates, lists and webhooks over MCP | |
| You send about 50,000 emails a month and want the lowest plan price | |
| You give each client or brand its own subaccount without an Enterprise contract | |
| You want marketing campaigns from the same vendor as your API email | |
| The same trigger also has to reach users by push, SMS or in-app |
Need a complete notification engine around SendGrid or Mailgun? Choose SuprSend
SuprSend is an agentic notification platform that sits above your email provider. It decides whether a message goes, on which channel, when and to whom, and retries through the other provider if the first does not confirm delivery. Tenants, workflows, translations and preferences are built in, and the same trigger also reaches push, SMS, WhatsApp, Slack and an in-app inbox. SendGrid and Mailgun deliver the email you hand them; the logic stays in your code.
| Channels from one trigger | Email, SMS, push, WhatsApp, Slack, Teams, in-app | ||
|---|---|---|---|
| Messages covered | Transactional, product and marketing | Email; marketing on a separate plan | Email with mailing lists |
| What agents can do over MCP | Build and change workflows, templates and tenants, test and send, and query logs and analytics | Twilio MCP beta searches docs and API specs | Send; manage templates, lists, webhooks, routes |
| Fallback to another provider | Yes, on Essentials and above | Sends through SendGrid only | Sends through Mailgun only |
| User preferences | Per category, across channels | Unsubscribe groups for email | Unsubscribes by domain, tag or mailing list |
| Workflow engine | Delay, batch, digest, branch, wait for event and smart channel routing steps | Automations in Marketing Campaigns | Scheduled sends up to 7 days ahead; no workflow builder |
| Per-tenant setup | Tenants with own branding, templates and vendors | Subusers on Pro | Subaccounts on Enterprise |
Feature by feature
From both pricing pages and both documentation sites, September 2026. Where a feature depends on the plan, the cell names the plan.
Basics
| Capability | ||
|---|---|---|
| Billing unit | Emails sent a month; Marketing Campaigns by contacts and sends | Emails sent a month; address validations per 100 |
| Free use | 100 emails a day for 60 days | 100 emails a day, no end date |
| Email data kept | 3 days on the free trial and Essentials, 7 on Pro; more for purchase | 1 day on Free and Basic, 5 on Foundation, 30 on Scale |
| Webhook endpoints | 1, 2 or 5 event webhooks by plan | Up to 3 URLs per event type, per domain or for the whole account |
Sending and templates
| Capability | ||
|---|---|---|
| REST API and SMTP relay | YES | YES |
| Official SDKs | C#, Go, Java, Node.js, PHP, Python, Ruby | Go, Java, Node.js, PHP, Python, Ruby |
| Inbound email | YESInbound Parse Webhook, up to 30 MB a message | YES, BUTRoutes: 1 on Free, 5 on Basic, full routing from Foundation |
| Templates | YESDynamic templates with an editor on every plan; testing on Pro | YES, BUTTemplate builder and API from Foundation |
Deliverability and accounts
| Capability | ||
|---|---|---|
| Dedicated IP | YES, BUTOne included on Pro and Premier, with automated warm-up; more as an add-on | YES, BUTAvailable from Foundation; one included from 100,000 emails a month; extra IPs $59 a month |
| Address validation | YES, BUT2,500 a month on Pro, 5,000 on Premier | YES, BUTAdd-on from $1.20 per 100; 5,000 included on Scale |
| Subaccounts per client | YES, BUTSubusers from Pro | YES, BUTSubaccounts on Enterprise only |
| Single sign-on | YES, BUTFrom Pro | YES, BUTSAML SSO from Scale |
| Team members | 1 teammate below Pro; 1,000 on Pro | 1 user on Free; unlimited users with five roles from Foundation |
| Data location | EU data residency on Pro and Premier, through an EU subuser | US or EU region from one account, on every plan |
Agents and marketing
| Capability | ||
|---|---|---|
| MCP server | Twilio MCP in public beta searches docs and API specs; it does not send | Official and open source, runs locally: sends, manages templates, mailing lists, webhooks and routes, reads stats |
| Marketing email | Marketing Campaigns, a separate plan from $15 a month, with editor, segmentation and A/B testing | Mailing lists through the API; no campaign builder |
Pricing
A worked example at 60,000 emails a month. SendGrid Essentials 50K is $19.95, plus 10,000 extra emails at $0.0013 each: $32.95. Mailgun Foundation is $35, plus 10 blocks of 1,000 at $1.30: $48.
| Capability | ||
|---|---|---|
| Entry paid plan | Essentials: from $19.95 a month for 50,000 emails | Basic: from $15 a month for 10,000 emails |
| Extra emails | $0.0013 each on Essentials 50K; $0.0011 on Pro 100K | $1.80 per 1,000 on Basic, $1.30 on Foundation, $1.10 on Scale |
| Plan with dedicated IP | Pro: from $89.95 a month for 100,000 emails, IP included | Scale: $90 a month for 100,000 emails, IP included |
FAQ
Is SendGrid better than Mailgun?
SendGrid is better for senders who want a dedicated IP, address validation, subusers, SSO and EU data residency in one Pro plan, and a marketing campaign product from the same vendor.
Mailgun is better for developers who want a free plan that does not expire, 30 days of logs on Scale, a choice of US or EU region on every plan, and an MCP server agents can send through.
Which is cheaper, SendGrid or Mailgun?
Both bill by emails sent a month. Up to about 12,750 emails Mailgun is cheaper: Basic is $15 for 10,000, then $1.80 per 1,000. From there to 50,000 SendGrid is cheaper, because Essentials covers 50,000 for $19.95 and Mailgun Foundation is $35. With a dedicated IP included, SendGrid Pro at $89.95 and Mailgun Scale at $90 differ by five cents for 100,000 emails.
How do I move from SendGrid to Mailgun?
Verify your sending domain in Mailgun, swap the SendGrid SDK or SMTP credentials for Mailgun’s, rebuild dynamic templates as Mailgun templates, point webhooks at Mailgun’s events, and carry over your suppression lists. SendGrid subusers become Mailgun subaccounts, which need an Enterprise plan. Mailgun publishes a SendGrid migration guide.
Can I use SendGrid and Mailgun together?
Yes. Verify the same domain with both and choose the vendor per message in your code, for example one for transactional email and the other for bulk sends. Each keeps its own suppressions, templates and webhooks, so your code has to keep them in step.
Can SuprSend send through SendGrid or Mailgun?
Yes. SuprSend, which publishes this page, connects to both and can fall back from one to the other.
