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Reward Expiry Reminders

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When to use this workflow

    Earned rewards expire unredeemed. The user forgets the reward and the value is lost for both sides.

    A reminder only on the expiry day is too late. By the time "it expires today" lands, there is no time to use it.

    Reminders keep chasing a reward already redeemed. A user who used the reward still gets "redeem before it expires".

    The user is never told a reward expired. With no closing notice, they do not know they missed it, and feel no urgency next time.

How it works

1

Reward earned

A user earns a reward (REWARD_EARNED) with an expiry date.

Trigger
2

Heads-up a week before expiry

Seven days before it expires, an expires-soon reminder goes out if the reward is unredeemed.

Wait UntilSmart Channel Routing
3

Urgent reminder the day before

One day before expiry, a louder reminder follows, adding push.

Wait UntilSmart Channel Routing
4

Expired notice on the day

If it is still unused, an expired notice goes out when the reward expires.

Wait UntilMulti-Channel
5

Redeeming ends it

Redeeming the reward (REWARD_REDEEMED) at any point stops the reminders.

Wait UntilExit

Best practices

    Reach the user on WhatsApp, where offers get seen

    A reward only matters if the user sees it in time, so the reminders include WhatsApp to reach them on a channel they actually check.

    Make redeeming a single tap

    Pre-apply the reward so the link drops the user straight into checkout with it added. Asking them to copy a code and find where to paste it loses the redemption.

    Turn the expired notice into a second chance

    When a reward expires unused, the expired notice can offer a fresh one or a short extension, so a miss becomes another reason to come back.

Common mistakes to avoid

    Reminding about a reward the user cannot use yet

    A reward with a minimum spend or a start date frustrates a user told to "use it now" when they cannot. Carry the reward's terms into the reminder.

    Setting reminder offsets that do not fit the reward

    A reward valid for only five days does not fit a reminder set for seven days before expiry. Match the Wait Until offsets to each reward's real window, so a short-lived reward and a 90-day reward are each reminded with time to act.

    Leading with the countdown instead of the value

    "Expires in two days" gives no reason to care on its own. Lead with what the reward is worth, like "$10 off", and let the deadline add the urgency.

What users receive

The actual notifications this workflow sends, on each channel.

Reward Expired

Email
Reward Expired — Email
In-app inbox
Reward Expired — In-app inbox

What good looks like

Primary signal Redemptions

More rewards get redeemed

More earned rewards are used before they expire once the reminders are running, compared with sending the reward alone.

Fatigue signal Opt-outs

Users mute reward alerts

When users turn off or report the reminders, the offers are coming too often or are not worth the nudge.

Support

Frequently Asked Questions

Quick answers about setting up and running this workflow.

Yes. Redeeming (REWARD_REDEEMED) at any stage stops the remaining reminders, matched on reward_id.

Email, in-app inbox, and WhatsApp, with mobile push added on the day-before reminder. Smart Channel Routing sends one at a time until the user sees it.

No. Redeeming simply stops the reminders. If you want a "reward applied" confirmation, add a send on the redeem branch.

These remind the user about something they earned, so most keep them on. A user who wants fewer can mute them in their preferences, and SuprSend skips anyone who has turned them off.

Set expiry_date a few minutes out and fire REWARD_EARNED, then fire REWARD_REDEEMED with the same reward_id to check the stop. Use the Test button, the SuprSend Agent, or the API, CLI, or MCP.

Ship Reward Expiry Reminders in under 5 minutes.

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