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Event & Webinar Reminders

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When to use this workflow

    People register for a webinar and forget to show up. Registration is easy; remembering to attend live is the hard part.

    A reminder a day early is not enough to get them to join live. By the time the event starts, the user has moved on to something else.

    Reminders keep going after the event is called off or the attendee drops out. A cancelled attendee still gets "join now".

    A "join now" sent on a timer misses an event that starts late. A fixed nudge goes out before the doors are actually open.

How it works

1

Attendee registers

When someone enrolls (ATTENDEE_ENROLLED), they get a registration confirmation.

TriggerMulti-Channel
2

Reminder the day before

24 hours before the event, a reminder goes out.

Wait UntilMulti-Channel
3

Join-now when it starts

The moment the event goes live (EVENT_STARTED), a join-now nudge fires.

Wait UntilSmart Channel Routing
4

Cancelling or changing the event ends it

Cancelling, dropping out, or changing the event stops the reminders.

Wait UntilExit

Best practices

    Fire the join-now off the real start, not a timer

    An event that starts late should still get a join-now at the real start. The Wait Until listens for EVENT_STARTED and sends the link the moment it goes live, not at a guessed clock time.

    Put the join link front and center in every message

    One tap to join beats hunting for a link in a calendar invite. Lead the reminder and the join-now with the button, not the agenda.

    Add the event to the calendar at registration

    A confirmation with an add-to-calendar link means the user's own calendar alert backs up your reminders, so the event is not riding on email alone.

Common mistakes to avoid

    Sending one reminder for an event registered weeks ahead

    A 24-hour reminder is too late if the user signed up a month ago and forgot. For long lead times, add a reminder in the weeks between so the event stays on their radar.

    Losing attendees when the event time changes

    An EVENT_UPDATED stops the run at the Wait Until but does not restart it. Re-enroll attendees on the new time, or they get no reminders for an event they are still registered for.

    Showing one fixed start time to a global audience

    The workflow sends in each attendee's timezone, but it does not rewrite the time inside the message. Pass each attendee's start time already in their local zone, or everyone reads one city's clock and joins an hour off.

What users receive

The actual notifications this workflow sends, on each channel.

Event Tomorrow Reminder

Email
Event Tomorrow Reminder — Email
In-app inbox
Event Tomorrow Reminder — In-app inbox
Android push
Event Tomorrow Reminder — Android push

What good looks like

Primary signal Attendance

More registrants attend live

More people who register show up when a join-now reaches them the moment the event starts, not just a reminder the day before.

Fatigue signal Opt-outs

Reminders get muted

When registrants mute event reminders, the messages are too frequent or arrive at the wrong local time.

Support

Frequently Asked Questions

Quick answers about setting up and running this workflow.

A confirmation at registration, a reminder 24 hours before the start through the Wait Until, and a join-now the moment the event goes live.

It waits for your EVENT_STARTED event, so the join link goes out at the real start even if the event runs late, not at a fixed clock time.

The reminders stop at the Wait Until on ATTENDEE_CANCELLED or EVENT_CANCELLED, so a cancelled attendee never gets a join-now.

Email, in-app inbox, and mobile push, sent together by Multi-Channel, with the join-now using Smart Channel Routing to reach the attendee fast.

Fire ATTENDEE_ENROLLED with an event_start_at minutes out, then EVENT_STARTED to see the join-now, or ATTENDEE_CANCELLED to confirm the stop. Use the Test button in the editor, the SuprSend Agent, or the API, CLI, or MCP.

Ship Event & Webinar Reminders in under 5 minutes.

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