Get a Demo Get Started

Cart Abandonment

Get Started

Ship this workflow

Pick how you want to build it.

Try it in the dashboard Fastest Go to Workflows → New Workflow → Use sample workflow in your workspace, and select this workflow. Try it
Build with the SuprSend Agent Try the agent
Build with SuprSend MCP Set up MCP

When to use this workflow

    Shoppers add to cart and leave without buying. A cart left alone is a sale that quietly slips away.

    A reminder sent days after the cart is abandoned is too late. By then the urge to buy has cooled and the shopper has moved on.

    Reminders keep going after the shopper bought. Someone who already checked out still gets "you left something behind".

    A generic "your cart is waiting" gives no reason to return. Without the items, the shopper has nothing to come back to.

How it works

1

Cart abandoned

When a shopper leaves items in their cart (CART_ABANDONED), the recovery starts.

Trigger
2

First reminder within the hour

An hour later, a reminder brings the shopper back to their cart.

Wait UntilSmart Channel Routing
3

A second reminder the next day

If the cart is still unbought, a second reminder follows a day later.

Wait UntilSmart Channel Routing
4

A final reminder

A day after that, a last reminder goes out.

Wait UntilSmart Channel Routing
5

Buying ends it

Checking out (CART_PURCHASED) stops the reminders.

Wait UntilExit

Best practices

    Show the actual cart items, not a generic nudge

    The items, with image and price, pull the shopper back; "your cart is waiting" does not.

    Send the first reminder within the hour, while intent is fresh

    Smart Channel Routing fires the first reminder an hour after the cart is left, when the shopper still wants the item. That early nudge recovers the most.

    Only chase carts that are worth recovering

    A two-dollar cart or an idle browse does not need three reminders. Gate the sequence on cart value or real intent so the effort goes where there is a sale to win back.

Common mistakes to avoid

    Reminding about items that have sold out

    A reminder for an out-of-stock item wastes the send and loses trust. Check availability first, or point to alternatives.

    Leading every reminder with a discount

    Open with a coupon and shoppers learn to abandon their cart just to get one. Lead with the items, and hold any discount for the final reminder.

    Leaving reminders running when the buy happens elsewhere

    The Wait Until stops on CART_PURCHASED for the same action_id. If a purchase through another path skips that event, the shopper keeps getting chased.

What users receive

The actual notifications this workflow sends, on each channel.

Items Left in Cart Final Reminder

Email
Items Left in Cart Final Reminder — Email
Android push
Items Left in Cart Final Reminder — Android push
iOS push
Items Left in Cart Final Reminder — iOS push

What good looks like

Primary signal Recovered carts

More carts turn into orders

More abandoned carts become orders when a timely reminder brings the shopper back, compared with letting the cart go cold.

Fatigue signal Opt-outs

Shoppers mute cart reminders

When shoppers unsubscribe from cart reminders, the sequence is firing on every cart or leaning too hard on discounts.

Support

Frequently Asked Questions

Quick answers about setting up and running this workflow.

Yes. Checking out (CART_PURCHASED) or clearing the cart stops the remaining reminders at the Wait Until, matched on action_id so only this cart's reminders end.

The first goes out an hour after the cart is left, then a second the next day, and a final one a day after that - three reminders in all.

Email and mobile push, sent one at a time by Smart Channel Routing until the shopper sees it, so a shopper off their inbox still gets pulled back.

Only if you captured a contact for the cart, such as an email at the cart step. A fully anonymous cart has no one to reach.

Fire CART_ABANDONED, then CART_PURCHASED with the same action_id to confirm the reminders stop. Shorten the Wait Until delays to see all three quickly, from the Test button in the editor, the SuprSend Agent, or the API, CLI, or MCP.

Ship Cart Abandonment in under 5 minutes.

Try directly in SuprSend

Fastest

Sign up and test the workflow directly in the dashboard.

Get Started

Build with the SuprSend Agent

Copy the prompt, paste it into the Agent in your SuprSend dashboard, and the workflow gets built for you.

Try the agent

Build it with SuprSend MCP

Set up SuprSend MCP in Claude Code, Cursor or Windsurf, copy the prompt, and the workflow builds itself in your workspace.

Set up MCP