FCM | Built aroundA free Google service that delivers push to Android, iOS and web | Strongest atFree at any volume, topics, 600,000 messages a minute; an MCP server that sends a message | Meant forEngineering | Billing unitNone | Free planUnlimited | Paid fromNo paid tier | G24.5 (307 reviews) |
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SuprSend | Built aroundA workflow engine that sends every product notification across nine channels | Strongest atTransactional, product and engagement messages in one system; the SuprSend agent, MCP server and CLI | Meant forEngineering, product and growth teams | Billing unitNotification per channel | Free plan10,000 notifications/mo | Paid from$100/mo for 50,000, then $2 per 1,000; Business $250/mo, then $5 per 1,000 | G24.8 (129 reviews)Ease of setup: 9.4 |
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OneSignal | Built aroundA push-first engagement console with journeys | Strongest atPush at consumer scale, Live Activities; an agent and MCP server on every plan | Meant forMarketing and growth teams | Billing unitMonthly active user on mobile; web push subscriber | Free planPush and in-app to 1,000 users a month | Paid from$19 a month plus $0.012 per mobile user (Growth) | G24.7 (1,237 reviews)Ease of setup: 8.9 |
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Pushwoosh | Built aroundMobile push campaigns with a journey builder | Strongest atLow per-user price for push; messengers such as Kakao Talk, LINE and Telegram | Meant forMobile marketing teams | Billing unitMonthly active user | Free plan1,000 users a month | Paid from$7 per 1,000 users (Push only) | G24.4 (50 reviews)Ease of setup: 8.7 |
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MoEngage | Built aroundCustomer analytics and journeys for consumer brands | Strongest atSegmentation and journeys at consumer scale; Merlin AI agents and an MCP server | Meant forLifecycle and CRM teams at B2C companies | Billing unitQuoted by tracked users | Free planNot published on its site | Paid fromCustom quote | G24.5 (524 reviews)Ease of setup: 8.8 |
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Braze | Built aroundCross-channel journeys for large consumer brands, built on streaming customer data | Strongest atCanvas journeys with experiment paths and version history; BrazeAI Operator and a remote MCP server | Meant forLifecycle and CRM teams at large consumer brands | Billing unitData points, under a quoted contract | Free planNone published | Paid fromCustom quote | G24.5 (1,491 reviews)Ease of setup: 7.6 |
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Knock | Built aroundWorkflows and in-app components for product notifications | Strongest atAgents in the dashboard, Slack and coding tools; MCP server and CLI; Guides for in-product banners | Meant forEngineering and product teams | Billing unitMessage | Free plan10,000 messages a month | Paid from$250 a month for 50,000 (Starter) | G24.6 (148 reviews)Ease of setup: 8.7 |
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Airship | Built aroundMobile app engagement: push, in-app, Message Center and wallet passes | Strongest atEnterprise mobile programmes; an MCP server for building and testing integrations | Meant forEnterprise mobile teams | Billing unitQuoted per contract | Free planNone published | Paid fromCustom quote | G24.0 (83 reviews)Ease of setup: 7.0 |
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| Expo Push | Built aroundA free push API for React Native apps built with Expo | Strongest atOne token and one API for Android and iOS, at no cost | Meant forReact Native developers | Billing unitNone; free | Free planFree, up to 600 notifications a second per project | Paid fromNo paid plan | G2- |
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| Pusher Beams | Built aroundA push API with SDKs that manage device tokens for you | Strongest atFlat plans by device count; pushes addressed to your own user IDs | Meant forDevelopers who want push only | Billing unitSubscribed device | Free plan1,000 devices | Paid from$29 a month for 10,000 devices | G2- |
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