SuprSend vs CleverTap: agentic multi-channel vs mobile-first

CleverTap and SuprSend both send campaigns, journeys and triggered messages across channels. CleverTap is built for retention marketers working in its dashboard, with analytics and AI decisioning around the app. SuprSend is agentic multi-channel orchestration that covers transactional, product and marketing messages in one system, changed from the dashboard, from an agent, or from the repo.

Why teams choose SuprSend over CleverTap

AI works where your team works

Your team stays in the dashboard, Slack, the codebase, Claude or ChatGPT, and an agent there builds workflows, writes templates, triggers a notification and reads the delivery log. Nobody learns a new UI first. CleverTap’s agents work inside its dashboard, and its MCP creates segments and reads analytics.

Reach customers where they are, with every message

Email, SMS, WhatsApp, mobile push, web push, Slack, Teams, in-app inbox and webhooks sit on one user profile on every plan. A password reset, a comment alert and a win-back campaign share workflows, preferences and logs. CleverTap sells transactional sending, WhatsApp and RCS as add-ons.

Customise notifications per tenant, with per-user preferences

Each tenant gets its own sending domain and provider, its own version of every template, its own channel and category defaults and a per-tenant feed, nesting five levels deep. Each user picks channels, categories and a digest schedule. CleverTap has no tenant model, and preferences are email subscription groups.

Failover, batching and version history under every message

On paid plans a failed send moves to the next provider, bursts become one digest, events are checked against a schema, and every workflow and template keeps versions you can roll back. Test mode blocks real delivery. CleverTap retries on the same provider and has no digest step.

Build notifications in the dashboard, in your own agent, or in your codebase

A product manager changes a workflow in the dashboard. A developer ships the same workflow through a pull request. A marketer asks Claude to run a campaign. All three work on the same workflows, templates and logs, so nobody waits on a ticket.

The built-in agent builds, edits and debugs notifications from a description; product and growth ship without a ticket.

Connect the MCP to Claude, ChatGPT or any client and operate templates, workflows, tenants and preferences from there.

The CLI and API keep workflows versioned, diffable and reviewed in pull requests; coding agents make bulk changes.

One SuprSend customer runs its marketing email end to end from Claude Code, with nobody in the dashboard.

CleverTap is built and changed in its dashboard. Its workflow agents turn a prompt into a journey, a segment or a report there, and the CleverTap MCP lets Claude, ChatGPT or Cursor create segments and read analytics and campaign performance. There is no CLI, and campaigns move between the Live and Test projects by copying them in the dashboard.

Everything from one place

Transactional alerts, product notifications and engagement campaigns run on one set of users, one preference model and one log. A marketing team working in the SuprSend dashboard also runs the event-driven transactional messages (password resets, invoices, alerts) from the same workflows, lists and logs as its campaigns.

Lists built five waysLists come from rules on properties and events, a scheduled SQL query on your warehouse, a CSV, the API, or a Segment, Mixpanel or Amplitude sync. CleverTap segments on behaviour, profile and RFM, with warehouse imports and Mixpanel and Amplitude cohorts.

User properties with no schema to declareAny number of properties per user, holding any JSON value, nested objects and arrays included. CleverTap allows 256 custom profile keys of scalar values or string lists, with nested objects through the API only.

An inbox inside your productAn in-app inbox for web, React Native, Flutter, iOS and Android, with read state synced across devices and a headless option. CleverTap’s App Inbox stores messages on the user’s device.

Users choose channels per category; account admins set the defaultsA user takes mentions on push and billing on email, and an admin makes security alerts mandatory for their account through preferences. CleverTap offers email subscription groups and per-channel opt-outs.

Bring your own providers, with fallbackSendGrid, SES, Postmark, Twilio or any provider you already use, in an ordered list with a timer. CleverTap connects your email, SMS and WhatsApp providers and sends through one per campaign.

Batching, digest, translations, schemaBatching and digest with a user-chosen schedule, translation files per language that ship with the templates, and events checked against a schema with generated TypeScript types.

Logs that say whyRendered content, delivery status and the vendor error per message, block reasons named, and analytics per workflow, template, channel and tenant.

Short answer

If this is you	Choose
A consumer app’s retention team wants AI to pick the send time, channel and journey path for each user	CleverTap
The team needs funnels, cohorts and flows in the same tool as its campaigns	CleverTap
Loyalty points, coupons and partner vouchers belong next to the campaigns	CleverTap
Messages start from what users do, reach several channels and an in-app inbox, and are built by engineering, product and growth together	SuprSend
A marketing team wants password resets, invoices and alerts in the same dashboard, lists and logs as its campaigns	SuprSend
A team wants agents to build, send and manage its notifications, from Claude, ChatGPT, Claude Code, Cursor or Slack	SuprSend
Each customer account needs its own sending domain, templates and preference defaults	SuprSend
Engineers want notifications versioned in the repo, promoted from staging and tested without reaching real users	SuprSend
Retention marketing already runs in CleverTap and the product needs transactional and inbox notifications with preferences and failover	Both

At a glance

	SuprSend	CleverTap
Best when	Engineering, product and growth all message users, across channels and customer accounts	A consumer app’s retention team runs analytics, campaigns and AI decisioning in one suite
Who uses it	Engineers, product, growth, marketing, and agents over MCP; unlimited seats	Marketers and CRM teams in the dashboard; engineers integrate the SDK
Messages covered	Transactional, product and customer engagement, in one system	Engagement and retention campaigns; transactional through the Notify add-on
Built and changed from	Dashboard agent, your own agent over MCP, CLI and API	Dashboard with built-in agents; MCP for segments and analytics; REST API
Channels	Email, SMS, WhatsApp, mobile push, web push, Slack, Teams, in-app, webhook, on every plan	Push, in-app, app and web inbox, web push, email, SMS, webhooks; WhatsApp and RCS as add-ons
Data model	Users with any JSON properties, lists, objects, tenants	Profiles and events, product catalog, projects
Multi-tenancy	Nested tenants with own provider, domain, templates, defaults, feed	No tenant object; a project per brand or app
Preferences	Per category: channels, digest schedule, conditions; tenant defaults	Email subscription groups; per-channel opt-outs; frequency caps
Journeys	One send step for all channels; branch, batch, digest, routing, failover, versions	Journey canvas with splits, goals, path experiments, AI Journey Builder
In-app	Inbox for web, React Native, Flutter, iOS, Android; headless option	App Inbox, Web Inbox, in-app messages, native display, web pop-ups
Provider failover	Ordered provider list with timer and delivery-confirmation stop	Retries on the same provider
Analytics	Delivery and engagement per workflow, template, channel, tenant	Funnels, cohorts, flows, trends, pivots, RFM, uninstall tracking
Environments	Development, staging, production on every plan; test mode	Live project plus an automatic Test project
Data kept	Logs 30 days on Free, 90 days paid, custom on Enterprise	User history 3 years on Core and Pro, 10 on Ultimate
Hosting	SuprSend cloud on every plan; your VPC, on-prem or BYOC on Enterprise, full product, supported	CleverTap cloud on AWS in EU, US, India, Singapore, Indonesia and UAE; Core in the EU
Pricing model	Notification per user per channel; a digest counts as one; 10,000 free a month	Monthly active users or data points; Core from $85 a month for 5,000 MAU
Implementation	Free plan, no sales call; API call and first workflow in a day	SDK and event design first; Core 30-day trial, Pro and Ultimate through sales
Compliance	SOC 2 Type II, GDPR, HIPAA BAA on Enterprise	ISO 27001, ISO 27017, SOC 2 Type II, CSA STAR Level 2, GDPR, HIPAA
G2	4.8, 129 reviews	4.6, 681 reviews

What each is built for

CleverTap

CleverTap is an engagement and retention platform used by more than 2,000 brands, with packaged solutions for e-commerce, subscriptions, financial services and gaming. Its centre is the user profile built from app and web events, with analytics, segments and CleverAI deciding who gets which message, when and where.

It fits a retention or CRM team that works in the dashboard every day and wants analytics, campaigns, app experiments and loyalty rewards in one place. Engineers install the SDK and design the events, and marketing runs the rest.

SuprSend

SuprSend is agentic multi-channel orchestration for every message a product sends. Engineering, product and growth work on the same workflows, templates and logs, and their agents do the same work from Claude, ChatGPT, Cursor or Slack.

It fits products where messages start from what users do, where customer accounts need their own setup, and where transactional, product and marketing messages should share one set of users, preferences and logs. It runs in SuprSend cloud or in yours.

Where CleverTap wins

Product analytics in the same toolFunnels, cohorts, flows, trends, pivots, RFM and uninstall tracking sit next to the campaigns, so a retention team analyses and targets without a second product.

AI decisioning per userIntelliTime, IntelliChannel and IntelliNode pick the send time, channel and journey path for each user, and Predictions and Recommendations add churn and product picks on Ultimate. Usage is metered in CleverAI tokens, from 600+ on Core.

App experiments and remote configA/B tests on app screens and remote config variables come with the Product Experiences add-on on Pro and Ultimate.

Loyalty and rewardsPromo campaigns, loyalty tiers, wallets, coupons and partner vouchers come with the Promos and Rewards add-on on every plan.

Marketing channel reachRCS with SMS fallback, web pop-ups and exit intent, native display, and Google Ads, Facebook and TikTok audiences.

Mobile push toolingRenderMax for push render rates, push primers for permission, and SDKs for Unity, Unreal, Cordova, TV platforms and KaiOS.

Years of user historyThree years of history on Core and Pro and ten on Ultimate feed segments and predictions.

Hands-on account managementPro and Ultimate include onboarding support and a dedicated customer success manager, and support ties with analytics as what G2 reviewers praise most (September 2026).

Where SuprSend wins

Workflows and templates in your repoPull them as files, edit, push and promote staging to production from the pipeline; twenty templates change in one command. CleverTap copies campaigns and journeys between projects in the dashboard.

Three environments on every planDevelopment, staging and production, each with its own providers and data. CleverTap gives each Live project a Test project.

Objects as recipientsAn order, a team or a device can hold its own channels, properties and subscribers through data modelling, on Business and up. CleverTap addresses user profiles only.

Editors you can put in your productThe template editor and the preference centre embed in your app, so your customers edit their own notifications. CleverTap’s editors stay in its dashboard.

A free plan and unlimited seats10,000 notifications a month free on every channel, and unlimited team members on every plan. CleverTap starts with a 30-day Core trial and licenses seats.

Billing on what you sendUsers who receive nothing cost nothing, a digest counts once, and sends blocked by an opt-out are not billed. CleverTap bills on monthly active users or data points across all projects.

Less to learn before the first sendA steep learning curve is the complaint CleverTap’s G2 reviews raise most (September 2026). SuprSend starts with one API call and a workflow.

A choice of where it runsSuprSend cloud on every plan, or the whole product in your VPC, on-prem or bring your own cloud on Enterprise, with someone on call.

Who works in it

CleverTap

Marketers and CRM teams build segments, campaigns and journeys in the dashboard, with approval workflows on Pro and Ultimate. Engineers install the SDK on each app and site, design the events and properties, and connect the email, SMS and WhatsApp providers.

Agents build journeys, segments and reports from a prompt inside the dashboard; over the CleverTap MCP, Claude, ChatGPT or Cursor create segments and read analytics and campaign results.

SuprSend

Engineers integrate once through the API, a backend SDK in Python, Node, Java or Go, the CLI and MCP, and keep workflows and templates in the repo. Product, growth and marketing build workflows, lists, templates and broadcasts in the dashboard, or have the SuprSend agent build them, with versions to roll back.

Agents connect over MCP from Claude, ChatGPT, Claude Code or Cursor, create users and lists, build workflows, write templates, trigger a notification and read the delivery log.

Feature by feature

From both dashboards, documentation sites and pricing pages, September 2026. Plan names mark the lowest plan that includes a feature.

How notifications are built and changed

Every SuprSend workflow and template has an API and a file form behind the dashboard, so it can be scripted, versioned and staged. CleverTap is operated in its dashboard, with an API for campaigns and profiles and an MCP for segments and analytics.

Capability	SuprSend	CleverTap
Visual builder	YESWorkflows and templates	YESJourney canvas and campaign builder
Build by API	YESWorkflows, templates, users, lists, tenants	PARTIALCampaigns and profiles by API; journeys in the dashboard
CLI push and pull	YESWorkflows, templates, schemas, events, categories, translations	NO
Promote staging to production	YESBy CLI or from CI	PARTIALCopy campaigns and journeys between projects in the dashboard
Change twenty templates at once	YESOne CLI command or one prompt	NOEach campaign and journey node is edited on its own
Operate from Claude, ChatGPT or Cursor	YESMCP builds workflows and templates, triggers sends, reads logs	PARTIALMCP creates segments and reads analytics and campaign performance
Built-in agent	YESIn the dashboard and in Slack	YESJourney, Segment and Analytics Builder in the dashboard
Headless UI	YESInbox, preference centre and template editor embed or run headless	PARTIALCustom App Inbox through SDK methods

Teams and scope

CleverTap is designed for marketing and CRM teams, with engineers setting up the data. SuprSend gives engineering, product and growth their own ways in and runs every kind of message through the same engine.

Capability	SuprSend	CleverTap
Who builds notifications	Engineers, product, growth and marketing, in the dashboard or by CLI	Marketers and CRM teams, in the dashboard
Who builds audiences	Anyone: rules, warehouse SQL, CSV, CDP sync	Marketers, in the segment builder or with the Segment Builder agent
Product notifications (mentions, comments, alerts)	YES	PARTIALEvent-triggered campaigns, without batching or digest
Customer engagement campaigns	YESOn every plan	YES
One preference model across all messages	YES	NOEmail subscription groups and per-channel opt-outs
Team seats	Unlimited on every plan	Licensed seats

Data model and tenancy

A tenant is one of your customer accounts, with its own branding, providers, content and defaults. SuprSend models tenants and objects next to users; CleverTap models user profiles and events and separates brands or apps into projects.

Capability	SuprSend	CleverTap
Events	Any event name, with an optional JSON schema	Up to 512 event types, 256 properties each
Non-user recipients	YES, BUTObjects with own channels and subscribers, on Business	NOUser profiles only
Product catalog	NO	YES, BUTAdd-on, used for recommendations and send-time content
Tenants	YES, BUTNested five levels with inheritance; Business add-on, Enterprise	NOA project per brand or app
Per-tenant sending domain and provider	YES	NO
Per-tenant templates and branding	YES	NO
Tenant-admin preference defaults	YESDefaults, mandatory channels, visible categories	NO

Marketing campaigns and lists

Both run one-time, scheduled and triggered campaigns to an audience. CleverTap builds the audience from live behaviour and profile data and adds experiments and control groups; SuprSend builds it from properties, events, your warehouse or a CDP, and sends it through the same workflow engine as transactional messages.

Capability	SuprSend	CleverTap
How a list is built	Rules on properties and events; scheduled warehouse SQL; CSV; API; Segment, Mixpanel, Amplitude sync	Segments on behaviour, profile, live users and RFM; warehouse, SFTP and CSV imports; Mixpanel and Amplitude cohorts
Lists that refresh	YES, BUTRules and warehouse queries re-run on a schedule; Enterprise, or an add-on	YESSegments evaluate on live behaviour
User properties	Any number; any JSON value, nested objects and arrays included; nothing to create first	256 custom keys; scalar values or string lists of up to 100; nested objects through the API, three levels deep
Broadcast channels	Any of the nine channels, or several in one send	One channel per campaign; journeys combine channels
Scheduling	One-time, scheduled, recurring; recipient’s timezone on Essentials and up	One-time, recurring and triggered; user’s timezone; IntelliTime on Pro and Ultimate
Broadcast through a workflow	YESA campaign can batch, route, fall over and respect preferences	NOCampaigns and journeys are separate objects
Transactional messages from the same dashboard	YESEvent-driven workflows sit beside lists and broadcasts	YES, BUTThrough the Notify add-on
Campaign analytics	Delivered, seen, clicked, unsubscribed per broadcast, template, category and tenant	Sent, viewed, clicked and conversions, with control-group uplift
A/B test on a campaign	NO	YESA/B and multivariate message tests

Channels

SuprSend puts nine channels on one user profile on every plan and sends through providers you choose. CleverTap covers more marketing surfaces (pop-ups, native display, RCS, ad audiences) and sells several channels as add-ons.

Capability	SuprSend	CleverTap
Email	YESThrough your provider	YES, BUTThrough your provider; sending from CleverTap is the Email Direct add-on
SMS	YESThrough your provider	YES, BUTThrough your provider; direct sending is an add-on on Pro and Ultimate
WhatsApp	YESThrough a provider or the WhatsApp Cloud API	YES, BUTAdd-on on every plan
Mobile push	YESAPNs and FCM directly	YESWith RenderMax and push templates
Web push	YES	YES
In-app inbox	YES	YESApp Inbox and Web Inbox
In-app messages and pop-ups	PARTIALToasts from the inbox SDK	YESIn-app, web pop-up, exit intent, native display
Slack and Microsoft Teams to users	YES	PARTIALSlack through a partner integration; no Teams
RCS	NO	YES, BUTAdd-on on Pro and Ultimate, with SMS fallback
Webhook	YES	YES
Ad audiences	NO	YES, BUTGoogle Ads, Facebook and TikTok, partly as add-ons

Workflows

A SuprSend workflow is the logic between an event and a delivered message, with one send step for every channel and delivery safeguards built in. A CleverTap journey is a marketer’s canvas with one channel per node and AI that chooses paths.

Capability	SuprSend	CleverTap
One step to several channels	YESOne send step, smart channel routing with stop-on-response	PARTIALOne channel per node; IntelliChannel picks the channel on Pro and Ultimate
Branching	YES	YESConditional split on user or event properties
Delays and waits	YES	YES
Batching and digest	YES, BUTBusiness and up; user-chosen digest schedule	NO
Provider failover	YES, BUTEssentials and up; timer and delivery-confirmation stop	NORetries stay on the same provider
Recipient timezone and working hours	YES, BUTTimezone on Essentials, working hours on Business	YESDelivery preferences per node, in the user’s timezone
Path experiments	NO	YES, BUTIntelliNode on Ultimate; journey goals and control groups
Versions and rollback	YES	PARTIALJourney versions with per-version stats
Trigger payload checked against a schema	YES	NO

Templates and content

Both have visual editors per channel. SuprSend keeps a version history on every template, varies content by tenant, and keeps translations as files per language; CleverTap leans on personalisation from the profile and its catalog.

Capability	SuprSend	CleverTap
Editors	Rich editors for all nine channels	Drag-and-drop email with AMP, push, in-app, WhatsApp, SMS and RCS editors
Templating language	Handlebars; JSONNET for Slack and Teams cards	Liquid tags, linked content and catalog fields
Translations	YES, BUTIn-template on Essentials; translation files per language, pushed and pulled by CLI, on Business	PARTIALCrowdin and Lokalise integrations for email
Variants by tenant, user or event data	YES	PARTIALBy user and event data; no tenant
Template version history	YESWith rollback	NO
Editor embeddable in your product	YESReact SDK	NO
Preview and test send	YES	YES

Preferences

A preference is a user’s choice of what to receive and where. In SuprSend it is set per category and applies to every channel and every kind of message; in CleverTap it is a subscription group for email and an opt-out per channel.

Capability	SuprSend	CleverTap
What a user controls	Channels, a digest schedule and conditions per category	Email subscription groups; opt-out per channel
Categories that span every channel	YES, BUTBusiness and up	NO
Tenant-admin defaults and mandatory channels	YES	NO
Hosted preference page and unsubscribe	YES, BUTBusiness and up	YESSystem or custom email preference centre; one-click unsubscribe
Embeddable preference centre	YES, BUTBusiness and up	NO
Frequency caps	YES, BUTThrottle step on Essentials and up	YESMessaging frequency caps across campaigns

In-app inbox

An in-app inbox is a feed of messages inside your product that stays until the user reads or clears it. SuprSend’s feed lives on the server and syncs across devices; CleverTap’s App Inbox keeps messages on the device.

Capability	SuprSend	CleverTap
Web	Drop-in for React, Angular, Vue and JavaScript	Web Inbox in the web SDK
Mobile	Native iOS and Android; React Native and Flutter	Android, iOS, React Native, Flutter, Cordova and Unity
Build your own UI	YESHeadless hooks	YES, BUTSDK methods to read, mark and delete messages
Where messages live	On the server, read state synced across devices	On the user’s device
Tabs	By category, as many as you need	Up to two custom tabs
Per-tenant feed	YES	NO

Analytics and logs

CleverTap is an analytics product as much as a messaging one, with funnels, cohorts and attribution. SuprSend’s analytics are about delivery: what was sent, where it went and why a message was blocked or failed.

Capability	SuprSend	CleverTap
Delivery and engagement per message	YESPer workflow, template, channel and tenant	YESPer campaign, journey node and channel
Product analytics	NO	YESFunnels, cohorts, flows, trends, pivots, RFM
Step-level run log with block reasons	YES	PARTIALError Stream and Debugger for integration errors
Per-user message history	YES	YESOn the user profile
Retention	Logs 30 days on Free, 90 days paid, custom on Enterprise	User history 3 years on Core and Pro, 10 on Ultimate
Export to a warehouse or storage	YES, BUTWarehouse sync on Business	YES, BUTS3, GCP, Azure, Snowflake and BigQuery exports, largely as add-ons
Monitoring tools	YES, BUTDatadog and New Relic on Enterprise	NO
Control groups and conversion attribution	NO	YES

Developer experience

SuprSend is built to be integrated once and then changed without redeploying, with environments and a CLI. CleverTap’s developer work is the SDK and event design, with SDKs for more client platforms.

Capability	SuprSend	CleverTap
Environments	Development, staging and production on every plan	A Live project with an automatic Test project; admins can add more
Test mode that blocks real delivery	YES	NOTests send to real test devices
Client SDKs	JavaScript, React, React Native, Flutter, iOS, Android	Android, iOS, Web, React Native, Flutter, Cordova, Unity, Unreal, Xamarin, TV and KaiOS
Server SDKs	Python, Node, Java, Go	REST API with a Postman collection
API reference	OpenAPI spec, Postman collection, in-browser try-it	OpenAPI endpoints and a Postman collection
Typed payloads	YESTypeScript types from event schemas	NO
API limits	Generous fair limit; figure not published	15 concurrent upload requests per account; 1,000 events per call

AI, by what it can do

CleverTap’s AI decides for the marketer: send time, channel, path and product picks per user, metered in tokens. SuprSend’s agents do the building and debugging, in the dashboard, in Slack or in your own agent.

Capability	SuprSend	CleverTap
Build a workflow or journey from a description	YESSuprSend agent or your own agent	YES, BUTJourney Builder agent on Ultimate
Write copy per channel	YES	YESScribe on every plan
Generate images	NO	YESImage Creator on every plan
Diagnose a failed send	YESThe agent traces the log and names the cause	NO
Answer questions in plain language	YESDelivery questions, in the dashboard or Slack	YES, BUTAnalytics Builder on Pro and Ultimate; Ask for product help
Per-user send time, channel and path	NORouting follows the rules you set	YES, BUTIntelliTime and IntelliChannel on Pro; IntelliNode on Ultimate
Predictions and recommendations	NO	YES, BUTUltimate
How AI is priced	Included in the plan	CleverAI tokens: 600+ on Core, 5,000+ on Pro, 6,000+ on Ultimate; top-ups sold

Security, compliance, support

CleverTap puts SSO and role-based access on every plan and sells PII tokenization and encryption add-ons. SuprSend keeps SAML, roles and audit trail on Enterprise and adds self-hosting there.

Capability	SuprSend	CleverTap
Two-factor sign-in	YESEvery plan	YES
Single sign-on	YES, BUTGoogle and GitHub on every plan; SAML on Enterprise	YESEvery plan
Role-based access	YES, BUTEnterprise	YESAdvanced roles on Pro and Ultimate
Audit trail	YES, BUTEnterprise	YESSIEM export as an add-on
PII controls	Encryption; self-hosting keeps data in your network	PII masking on every plan; encryption and tokenization as add-ons; bring your own key
Compliance	SOC 2 Type II, GDPR, HIPAA BAA on Enterprise	ISO 27001, ISO 27017, SOC 2 Type II, CSA STAR Level 2, GDPR, HIPAA
Support	Slack community; chat and email on paid plans; phone, shared Slack and CSM on Enterprise	Self-serve and an AI support assistant; dedicated CSM and onboarding on Pro and Ultimate
Uptime	99.9% on every plan; SLA on Enterprise	Not published

Pricing and implementation

SuprSend bills per notification per channel, and a digest counts as one; CleverTap bills per monthly active user or data point, summed across projects. An app with 5,000 monthly active users who each get four messages a month on push and in-app sends 40,000 notifications: SuprSend Essentials covers that at $100 a month, and CleverTap Core is $85 a month for up to 5,000 MAU before add-ons such as WhatsApp. Compare on your own active users and messages per user.

Capability	SuprSend	CleverTap
Billing unit	Notification per user per channel; a digest counts as one; opt-out blocks not billed	Monthly active users or data points, counted across all projects
Free	10,000 notifications a month on every channel	30-day trial of Core
Entry plan	Essentials $100 a month billed annually; 50,000 notifications; $2 per extra 1,000	Core from $85 a month for 5,000 MAU; higher MAU tiers on the pricing page
Next tier	Business $250 a month billed annually; adds digest, preferences, objects	Pro, priced by quote
Top tier	Enterprise, custom; option to bill per monthly user	Ultimate, priced by quote; 10 years of history
Add-ons	Multi-tenant and dynamic lists; providers billed by the provider	WhatsApp, RCS, Email Direct, Notify, Product Experiences, Promos and Rewards, data exports, CleverAI tokens
Time to first notification	Same day from the free plan	After SDK integration and event design; onboarding support on Pro and Ultimate

Migrating from CleverTap to SuprSend

Profiles, events and providers move directly. Journeys and templates are rebuilt, and that is most of the work. Teams that keep CleverTap for retention marketing move only their product and transactional messages.

CleverTap	SuprSend	Moves how
User profile	User	Profile export, then users API, backend SDK or Segment
Profile properties	User properties	Any JSON; no schema to create
Push tokens	User push channels	Import tokens; reconnect FCM and APNs
Events	Events and workflow triggers	Send the same events; add schemas
Segments	Lists	Rebuild as rules, warehouse SQL or CSV
Campaigns	Broadcasts	Recreate; schedule in recipient timezone
Journeys	Workflows	Rebuild in the builder; no import path
Content Manager templates	Templates with versions	Recreate in the editors
Email subscription groups	Preference categories	Map groups to categories; import opt-outs
App Inbox, Web Inbox	Inbox	Swap the SDK; feed moves server-side
Email, SMS, WhatsApp providers	Vendors	Reconnect credentials; add fallback order
Live and Test projects	Production, staging, development	Promote with the CLI

Inventory every CleverTap campaign, journey, segment and template, and mark which are product messages and which are marketing.

Stand up SuprSend development and staging. Connect providers with a fallback order, and create tenants if you serve customer accounts.

Import users with their properties and push tokens, rebuild segments as lists, and map email subscription groups to preference categories.

Rebuild the critical flows first: verification codes, order and payment updates, security alerts. Test them in test mode, then pull them into your repo.

Run both platforms on those flows for a week, with the new inbox behind a flag.

Move the remaining journeys and campaigns, cut over, and keep an export of CleverTap’s event and campaign data.

Enterprise customers get migration support and a scoped plan; on other plans the Slack community and docs are the path.

FAQ

Is SuprSend better than CleverTap?

SuprSend

SuprSend is better when messages start from what users do, several teams and their agents build them, and transactional, product and marketing messages should share one set of users, preferences and logs. It goes deeper on workflows, tenants, preferences, failover and developer tooling.

CleverTap

CleverTap is better when a consumer app’s retention team wants product analytics, AI decisioning per user, app experiments and loyalty rewards in the same suite as its campaigns.

Can non-technical teams use SuprSend, and CleverTap?

SuprSend

SuprSend lets product, growth and marketing build workflows, lists, templates and broadcasts in the dashboard, through the SuprSend agent, or through their own agent over MCP, with versions and a test mode.

CleverTap

CleverTap is built for marketers in its dashboard. Engineers set up the SDK and design the events first, and marketers then run segments, campaigns and journeys without code.

Can I use SuprSend and CleverTap together?

SuprSend

SuprSend runs the product and transactional messages: verification codes, alerts, the in-app inbox, digests and per-tenant content, with preferences and provider failover.

CleverTap

CleverTap keeps analytics and retention campaigns. Send the same events to both, and keep opt-outs in step so a user who unsubscribes in one is not messaged by the other.

Where does each run, and can I self-host SuprSend?

SuprSend

SuprSend runs in SuprSend cloud on every plan. On Enterprise the full product runs in your VPC, your data centre or your own cloud account, with vendor support.

CleverTap

CleverTap runs in CleverTap cloud on AWS, in a region you choose: EU, US, India, Singapore, Indonesia or UAE. Core accounts are hosted in the EU.

Which is cheaper?

It depends on how many of your active users you message and how often. SuprSend bills per notification per channel, so users who receive nothing cost nothing. CleverTap bills per monthly active user or data point, so every active user counts whether or not they are messaged, and channels such as WhatsApp are add-ons.

How do I migrate from CleverTap to SuprSend?

Users, push tokens and events move through the users API, a backend SDK or Segment, and providers reconnect in a day. Journeys and templates are rebuilt, then kept in your repo through the CLI. Most teams run both on the critical flows for a week before cutting over.

SuprSend vs CleverTap