vs.
vs.

SendGrid

vs

Mailchimp

vs

SparkPost

?

Looking for which Email provider will be the best for your use case among

SendGrid

vs

Mailchimp

vs

SparkPost

?

Compare

SendGrid

vs

Mailchimp

vs

SparkPost

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

SendGrid

vs

Mailchimp

vs

SparkPost

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Sendgrid VS Mailchimp VS SparkPost - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

SendGrid

/v3/user/webhooks/

Mailchimp

/webhooks

SparkPost

/api/v1/webhooks

Event API

SendGrid

/v3/user/webhooks/event

Mailchimp

N/A

SparkPost

/api/v1/events

Contact Management via API

/v3/marketing/contacts

/lists

SparkPost

Mailchimp

SendGrid

/api/v1/recipient-lists

Send email through API

/v3/mail/send

Mailchimp

/messages/send

SparkPost

SendGrid

/api/v1/transmissions/

Documentation

Docs

Mailchimp

Docs

SparkPost

SendGrid

Docs

Ease of Integration

Language & Frameworks

SendGrid

Mailchimp

Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Python
Ruby
PHP
Node.js
iOS
Android

SparkPost

Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration

SendGrid

SparkPost

Mailchimp

API Rate Limits

SendGrid

600 requests/ minute

Mailchimp

20 requests/ minute

SparkPost

1000-50000 emails/ day

Pricing

Pricing Model

SendGrid

Tiered Pricing

Mailchimp

Tiered Pricing

SparkPost

Tiered Pricing
Cost Structure

SendGrid

$0.0004 - $0.0006/ email
$0.0005 - $0.0009/ email

SparkPost

Mailchimp

$0.0004 - $0.00052/ email
Free Tier

SendGrid

Available (upto 2000/m)

SparkPost

Mailchimp

Available (upto 1000/m)
Not Available
Contract Terms

SendGrid

Monthly/ Annually
Monthly/ Annually

Mailchimp

SparkPost

Monthly/ Annually

Performance & Resilience

Log Retention

SendGrid

30 days

SparkPost

Mailchimp

30 days
10 days- 6 months
Redundancy Mechanisms

SendGrid

Available

SparkPost

Mailchimp

Available
Available
Max Size

SendGrid

30 MB

SparkPost

Mailchimp

25 MB
20 MB
Unicode Encoding

SendGrid

Not allowed

SparkPost

Mailchimp

Not allowed
Not Supported
Servers Location

SendGrid

US

SparkPost

Mailchimp

US
US, EU
Uptime

SendGrid

99.95%

Mailchimp

SparkPost

99.99%
99.9%

Security & Compliance

Compliance

SendGrid

SOC II
GDPR

SparkPost

SOC II
PCI DSS
ISO 27001

Mailchimp

ISO 27001:2013
SOC II Type II
GDPR
ISO 27001
Encryption Standards

SendGrid

TLS

SparkPost

TLS 1.2
TLS

Mailchimp

Email Provider Features

Core Features

SendGrid

  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

SparkPost

  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

SendGrid

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

SparkPost

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

SendGrid

Yes

SparkPost

Yes

Yes

Mailchimp

API Endpoints

SendGrid

Heading

Mailchimp

SparkPost

Webhooks

/v3/user/webhooks/

/webhooks

/api/v1/webhooks

Events

/v3/user/webhooks/event

N/A

/api/v1/events

Contact Management

/v3/marketing/contacts

/lists

/api/v1/recipient-lists

Send Emails

/v3/mail/send

/messages/send

/api/v1/transmissions/

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

SendGrid

Mailchimp

SparkPost

Language & Frameworks
Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Python
Ruby
PHP
Node.js
iOS
Android
Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration
API Rate Limits
600 requests/ minute
20 requests/ minute
1000-50000 emails/ day

Pricing

Heading

SendGrid

Mailchimp

SparkPost

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0004 - $0.0006/ email
$0.0005 - $0.0009/ email
$0.0004 - $0.00052/ email
Free Tier
Available (upto 2000/m)
Available (upto 1000/m)
Not Available
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

SendGrid

Mailchimp

SparkPost

Log Retention
30 days
30 days
10 days- 6 months
Redundancy Mechanisms
Available
Available
Available
Max Size
30 MB
25 MB
20 MB
Unicode Encoding
Not allowed
Not allowed
Not Supported
Servers Location
US
US
US, EU
Uptime
99.95%
99.99%
99.9%

Security & Compliance

Heading

SendGrid

Mailchimp

SparkPost

Compliance
SOC II
GDPR
SOC II
PCI DSS
ISO 27001
ISO 27001:2013
PCI DSS
GDPR
CCPA
Encryption Standards
TLS
TLS 1.2
TLS

Email Provider Features

Heading

SendGrid

Mailchimp

SparkPost

Core Features
  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Quickbooks, Shopify, Drupal, Typeform + 314 others

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

SendGrid

vs

Mailchimp

vs

SparkPost

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Heading

Pros

Cons

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

SendGrid

,

Mailchimp

and

SparkPost

firsthand

Reviews for
SendGrid
4.0
"

Keeping track of sent emails has never been easier.

Sengrid has been such a wonderful system to use to keep track of the emails being sent out by our automatic system. The ability to check if emails bounced, have been blocked, if the emails were opened and even clicked on has been severly helpful in our efforts to educate our guests/customers about the importance of confirmation emails and accountability.

Oliver M.

Mid-Market

"

Twilio sendGrid email Api is the best service for email varification.

I'm a full stack developer. I have used Twilio sendgrid at my one of project, in that project basically I have to varify that user when he or she registered. This service helped me to send the email for varification to that particular user. Some things are the best in sendgrid which I appreciate that, like it is open-source. I have faced some error, like you are unauthorised, I am not able to varify and Authorize myself.

Raj V.

Software Developer

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
SparkPost
4.0
"

More likely product for email marketers

Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!

Manish G.

Founding Member

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

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Implement a powerful stack for your notifications

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