vs.
vs.

SMTP.com

vs

Mailjet

vs

SparkPost

?

Looking for which Email provider will be the best for your use case among

SMTP.com

vs

Mailjet

vs

SparkPost

?

Compare

SMTP.com

vs

Mailjet

vs

SparkPost

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

SMTP.com

vs

Mailjet

vs

SparkPost

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

SMTP.com VS Mailjet VS SparkPost - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

SMTP.com

N/A

Mailjet

/eventcallbackurl

SparkPost

/api/v1/webhooks

Event API

SMTP.com

N/A

Mailjet

/event

SparkPost

/api/v1/events

Contact Management via API

/v4/account

/contact

SparkPost

Mailjet

SMTP.com

/api/v1/recipient-lists

Send email through API

/v4/messages

Mailjet

/send

SparkPost

SMTP.com

/api/v1/transmissions/

Documentation

Docs

Mailjet

Docs

SparkPost

SMTP.com

Docs

Ease of Integration

Language & Frameworks

SMTP.com

Mailjet

Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
PHP
Python
Ruby
Java
Node.js
C#
.NET
Go

SparkPost

Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration

SMTP.com

SparkPost

Mailjet

API Rate Limits

SMTP.com

1000/ session

Mailjet

100 messages/ API call

SparkPost

1000-50000 emails/ day

Pricing

Pricing Model

SMTP.com

Tiered Pricing

Mailjet

Tiered Pricing

SparkPost

Tiered Pricing
Cost Structure

SMTP.com

$0.0005 - $0.001/ email
$0.0052 - $0.001/ email

SparkPost

Mailjet

$0.0004 - $0.00052/ email
Free Tier

SMTP.com

Not Available

SparkPost

Mailjet

Available (upto 6000 emails)
Not Available
Contract Terms

SMTP.com

Monthly/ Annually
Monthly/ Annually

Mailjet

SparkPost

Monthly/ Annually

Performance & Resilience

Log Retention

SMTP.com

90 days

SparkPost

Mailjet

3-13 months
10 days- 6 months
Redundancy Mechanisms

SMTP.com

Available

SparkPost

Mailjet

Available
Available
Max Size

SMTP.com

15 MB

SparkPost

Mailjet

15 MB
20 MB
Unicode Encoding

SMTP.com

Not Supported

SparkPost

Mailjet

Supported
Not Supported
Servers Location

SMTP.com

Canada

SparkPost

Mailjet

Belgium, Germany
US, EU
Uptime

SMTP.com

99.99%

Mailjet

SparkPost

99.99%
99.9%

Security & Compliance

Compliance

SMTP.com

N/A

SparkPost

ISO 27001
GDPR

Mailjet

ISO 27001:2013
SOC II Type II
GDPR
Encryption Standards

SMTP.com

TLS via STARTTLS
SSL via port 465

SparkPost

SSL
TLS
TLS

Mailjet

Email Provider Features

Core Features

SMTP.com

  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support

Mailjet

  • Collaborative Workspace
  • Email Creation with Templates
  • Subscription Forms
  • Contacts & Segmentation

SparkPost

  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

SMTP.com

Google sheets, Trello, Shopify, Wordpress + 8 others

Mailjet

ActiveCampaign, Asana, Amazon, Airtable + 108 others

SparkPost

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

SMTP.com

Yes

SparkPost

Yes

Yes

Mailjet

API Endpoints

SMTP.com

Heading

Mailjet

SparkPost

Webhooks

N/A

/eventcallbackurl

/api/v1/webhooks

Events

N/A

/event

/api/v1/events

Contact Management

/v4/account

/contact

/api/v1/recipient-lists

Send Emails

/v4/messages

/send

/api/v1/transmissions/

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

SMTP.com

Mailjet

SparkPost

Language & Frameworks
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
PHP
Python
Ruby
Java
Node.js
C#
.NET
Go
Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration
API Rate Limits
1000/ session
100 messages/ API call
1000-50000 emails/ day

Pricing

Heading

SMTP.com

Mailjet

SparkPost

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0005 - $0.001/ email
$0.0052 - $0.001/ email
$0.0004 - $0.00052/ email
Free Tier
Not Available
Available (upto 6000 emails)
Not Available
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

SMTP.com

Mailjet

SparkPost

Log Retention
90 days
3-13 months
10 days- 6 months
Redundancy Mechanisms
Available
Available
Available
Max Size
15 MB
15 MB
20 MB
Unicode Encoding
Not Supported
Supported
Not Supported
Servers Location
Canada
Belgium, Germany
US, EU
Uptime
99.99%
99.99%
99.9%

Security & Compliance

Heading

SMTP.com

Mailjet

SparkPost

Compliance
N/A
ISO 27001
GDPR
ISO 27001:2013
GDPR
GDPR
CCPA
Encryption Standards
TLS via STARTTLS
SSL via port 465
SSL
TLS
TLS

Email Provider Features

Heading

SMTP.com

Mailjet

SparkPost

Core Features
  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

Google sheets, Trello, Shopify, Wordpress + 8 others

ActiveCampaign, Asana, Amazon, Airtable + 108 others

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

SMTP.com

vs

Mailjet

vs

SparkPost

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Mailjet

Easy Email Campaign Creation

Users find Mailjet easy to use and create email campaigns effortlessly. The platform offers user-friendly features and allows tracking and monitoring of email statistics.

Collaborative Features

Mailjet supports collaboration within teams, enabling multiple team members to work together on email campaigns.

Support for Integrations

The platform offers a variety of integrations, including with eCommerce platforms, making it versatile and compatible with different systems.

Reasonable Pricing for Small Businesses

Small businesses appreciate Mailjet's cost-effectiveness, with plans starting at a lower price point, which can be beneficial for budget-conscious users.

High Deliverability

Users report that most of the emails sent through Mailjet avoid spam filters, indicating good email deliverability.

Limited Email Templates

Some users feel that Mailjet has a limited selection of email templates. They suggest expanding the template library to offer more choices to users.

Interface Design

The interface design is considered a bit basic and not as visually appealing or intuitive as some competitors, which could be improved for a better user experience.

Pricing Can Be High

While it was mentioned as a pro for small businesses, some users mention that Mailjet's pricing can be relatively high compared to other email marketing solutions, which might not be suitable for all budgets.

Support for Advanced Email Templates

Users indicate that Mailjet should work on supporting AMP templates to enhance the platform's email template options.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Heading

Pros

Cons

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Mailjet

Easy Email Campaign Creation

Users find Mailjet easy to use and create email campaigns effortlessly. The platform offers user-friendly features and allows tracking and monitoring of email statistics.

Collaborative Features

Mailjet supports collaboration within teams, enabling multiple team members to work together on email campaigns.

Support for Integrations

The platform offers a variety of integrations, including with eCommerce platforms, making it versatile and compatible with different systems.

Reasonable Pricing for Small Businesses

Small businesses appreciate Mailjet's cost-effectiveness, with plans starting at a lower price point, which can be beneficial for budget-conscious users.

High Deliverability

Users report that most of the emails sent through Mailjet avoid spam filters, indicating good email deliverability.

Limited Email Templates

Some users feel that Mailjet has a limited selection of email templates. They suggest expanding the template library to offer more choices to users.

Interface Design

The interface design is considered a bit basic and not as visually appealing or intuitive as some competitors, which could be improved for a better user experience.

Pricing Can Be High

While it was mentioned as a pro for small businesses, some users mention that Mailjet's pricing can be relatively high compared to other email marketing solutions, which might not be suitable for all budgets.

Support for Advanced Email Templates

Users indicate that Mailjet should work on supporting AMP templates to enhance the platform's email template options.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

SMTP.com

,

Mailjet

and

SparkPost

firsthand

Reviews for
SMTP.com
3.0
"

Almost Always Dependable and Easy to Use

What I like best about SMTP.com is that I don't have to worry about junky and spammy websites causing the shared IP address to get penalized. That was the most critical factor for me when it came to me choosing SMTP.com over a competitor. The two main dislikes I have at the moment are that SMTP.com doesn't have a more affordable plan, and it does go down for a few minutes every few months or so, which could equate to lost leads.

Aaron W.

Strategy Director & Financial Services

"

Great customer service

They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns

Evan M.

Email Marketing and Campaigns manager

Reviews for
Mailjet
4.0
"

My experience using mailjet is positive it is affordable and reliable email marketing tool.

The good thing about the mailjet is they provide services like email marketing campaigns, including email list segmentation, email automation, and email analytics that will be a great help for small business and startups. The bad thing about mailjet's is that it supports a limited number of triggers and conditions, which can make it difficult to create complex email workflows.

Padma M.

Small-Business

"

The best email marketing and email template builder software is Mailjet.

The most helpful thing about the Mailjet platform is that it helps a lot to provide a robust email service and to create and track my company's marketing and transactional emails. The advantage of using this platform is that it helps provide powerful insights and rich data. The templates on this platform are also user-friendly. Its features are also really great, and it is one of the most helpful platforms to offer features like integration with applications.

Phoenix H.

CEO

Reviews for
SparkPost
4.0
"

More likely product for email marketers

Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!

Manish G.

Founding Member

"

The best email marketing and email template builder software is Mailjet.

The most helpful thing about the Mailjet platform is that it helps a lot to provide a robust email service and to create and track my company's marketing and transactional emails. The advantage of using this platform is that it helps provide powerful insights and rich data. The templates on this platform are also user-friendly. Its features are also really great, and it is one of the most helpful platforms to offer features like integration with applications.

Phoenix H.

CEO

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