vs.
vs.

Mailgun

vs

SMTP.com

vs

SparkPost

?

Looking for which Email provider will be the best for your use case among

Mailgun

vs

SMTP.com

vs

SparkPost

?

Compare

Mailgun

vs

SMTP.com

vs

SparkPost

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailgun

vs

SMTP.com

vs

SparkPost

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailgun VS SMTP.com VS SparkPost - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailgun

v3/domains/<domain>/webhooks

SMTP.com

N/A

SparkPost

/api/v1/webhooks

Event API

Mailgun

v3/<domain>/events

SMTP.com

N/A

SparkPost

/api/v1/events

Contact Management via API

v3/lists

/v4/account

SparkPost

SMTP.com

Mailgun

/api/v1/recipient-lists

Send email through API

v3/<domain>/messages

SMTP.com

/v4/messages

SparkPost

Mailgun

/api/v1/transmissions/

Documentation

Docs

SMTP.com

Docs

SparkPost

Mailgun

Docs

Ease of Integration

Language & Frameworks

Mailgun

SMTP.com

Ruby
Python
PHP
C#
Go
Node.js
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust

SparkPost

Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration

Mailgun

SparkPost

SMTP.com

API Rate Limits

Mailgun

300 requests/ minute

SMTP.com

1000/ session

SparkPost

1000-50000 emails/ day

Pricing

Pricing Model

Mailgun

Tiered Pricing

SMTP.com

Tiered Pricing

SparkPost

Tiered Pricing
Cost Structure

Mailgun

$0.0007 - $0.0009/ email
$0.0005 - $0.001/ email

SparkPost

SMTP.com

$0.0004 - $0.00052/ email
Free Tier

Mailgun

Available

SparkPost

SMTP.com

Not Available
Not Available
Contract Terms

Mailgun

Monthly/ Annually
Monthly/ Annually

SMTP.com

SparkPost

Monthly/ Annually

Performance & Resilience

Log Retention

Mailgun

30 Days

SparkPost

SMTP.com

90 days
10 days- 6 months
Redundancy Mechanisms

Mailgun

Available

SparkPost

SMTP.com

Available
Available
Max Size

Mailgun

25 MB

SparkPost

SMTP.com

15 MB
20 MB
Unicode Encoding

Mailgun

Not allowed

SparkPost

SMTP.com

Not Supported
Not Supported
Servers Location

Mailgun

EU, US

SparkPost

SMTP.com

Canada
US, EU
Uptime

Mailgun

99.99%

SMTP.com

SparkPost

99.99%
99.9%

Security & Compliance

Compliance

Mailgun

SSAE-16
SOC I & II HIPAA
ISO27001
GDPR

SparkPost

N/A

SMTP.com

ISO 27001:2013
SOC II Type II
GDPR
Encryption Standards

Mailgun

TLS
HTTPS
AES 256

SparkPost

TLS via STARTTLS
SSL via port 465
TLS

SMTP.com

Email Provider Features

Core Features

Mailgun

  • Email sending and tracking
  • Analytics and reporting
  • Email validation
  • Inbound email handling

SMTP.com

  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support

SparkPost

  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

Mailgun

Wordpress, Google Sheets, Asana, Amazon, ActiveCampaign, Braintree + 59

SMTP.com

Google sheets, Trello, Shopify, Wordpress + 8 others

SparkPost

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

Mailgun

Yes

SparkPost

Yes

Yes

SMTP.com

API Endpoints

Mailgun

Heading

SMTP.com

SparkPost

Webhooks

v3/domains/<domain>/webhooks

N/A

/api/v1/webhooks

Events

v3/<domain>/events

N/A

/api/v1/events

Contact Management

v3/lists

/v4/account

/api/v1/recipient-lists

Send Emails

v3/<domain>/messages

/v4/messages

/api/v1/transmissions/

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailgun

SMTP.com

SparkPost

Language & Frameworks
Ruby
Python
PHP
C#
Go
Node.js
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration
API Rate Limits
300 requests/ minute
1000/ session
1000-50000 emails/ day

Pricing

Heading

Mailgun

SMTP.com

SparkPost

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0007 - $0.0009/ email
$0.0005 - $0.001/ email
$0.0004 - $0.00052/ email
Free Tier
Available
Not Available
Not Available
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

Mailgun

SMTP.com

SparkPost

Log Retention
30 Days
90 days
10 days- 6 months
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
15 MB
20 MB
Unicode Encoding
Not allowed
Not Supported
Not Supported
Servers Location
EU, US
Canada
US, EU
Uptime
99.99%
99.99%
99.9%

Security & Compliance

Heading

Mailgun

SMTP.com

SparkPost

Compliance
SSAE-16
SOC I & II HIPAA
ISO27001
GDPR
N/A
ISO 27001:2013
GDPR
CCPA
Encryption Standards
TLS
HTTPS
AES 256
TLS via STARTTLS
SSL via port 465
TLS

Email Provider Features

Heading

Mailgun

SMTP.com

SparkPost

Core Features
  • Email sending and tracking
  • Analytics and reporting
  • Email validation
  • Inbound email handling
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

Wordpress, Google Sheets, Asana, Amazon, ActiveCampaign, Braintree + 59

Google sheets, Trello, Shopify, Wordpress + 8 others

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailgun

vs

SMTP.com

vs

SparkPost

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailgun

Reliability and Deliverability

Users find Mailgun to be reliable and efficient for sending transactional emails.

Email Verification

The service helps verify email addresses, enhancing email deliverability and protecting domain reputation.

Integration and Customization

Mailgun offers easy integration with various platforms and customizable email templates.

Reporting

Users appreciate the reporting features that help track email performance.

Dedicated IP

The option for dedicated IP addresses is a plus for businesses sending large volumes of emails.

Confusing Setup

Some users found the initial setup to be confusing, but Mailgun provides step-by-step instructions.

Limited API Key

Users wish for the ability to generate multiple API keys with different access levels.

Changing Features

Some users mentioned that Mailgun makes changes that can affect user experience.

Aggressive Sales Tactics

There were instances of aggressive sales tactics reported, which could be a concern for some users.

Not Ideal for Marketing

Mailgun is better suited for transactional emails, and it may not be the best choice for marketing campaigns.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Heading

Pros

Cons

Mailgun

Reliability and Deliverability

Users find Mailgun to be reliable and efficient for sending transactional emails.

Email Verification

The service helps verify email addresses, enhancing email deliverability and protecting domain reputation.

Integration and Customization

Mailgun offers easy integration with various platforms and customizable email templates.

Reporting

Users appreciate the reporting features that help track email performance.

Dedicated IP

The option for dedicated IP addresses is a plus for businesses sending large volumes of emails.

Confusing Setup

Some users found the initial setup to be confusing, but Mailgun provides step-by-step instructions.

Limited API Key

Users wish for the ability to generate multiple API keys with different access levels.

Changing Features

Some users mentioned that Mailgun makes changes that can affect user experience.

Aggressive Sales Tactics

There were instances of aggressive sales tactics reported, which could be a concern for some users.

Not Ideal for Marketing

Mailgun is better suited for transactional emails, and it may not be the best choice for marketing campaigns.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailgun

,

SMTP.com

and

SparkPost

firsthand

Reviews for
Mailgun
4.3
"

Mailgun is superb with email verification and deliverability

Mailgun helps me verify my email list to ensure valid email addresses. This is important for email deliverability and for ensuring my clients receive the information they need from me. It can be a little confusing to get Mailgun setup. Fortunately, they provide step-by-step instructions. It would be better if they gave more video instruction for the "how-to".

Dr. Jeanette D.

President, PT, DPT, LAT

"

Delivers exactly on what it promises

Email deliverability for outgoing transactional email... It just works! Easy step by step wizards to get some of the more tricky configuration things in place, already integrated into the platforms I use as a developer. If anything, I'd like there to be a plan between the free and the foundation plan, as some of the paid features would be very useful to experiment with in hobby projects.

James I.

Tech Lead

Reviews for
SMTP.com
3.0
"

Almost Always Dependable and Easy to Use

What I like best about SMTP.com is that I don't have to worry about junky and spammy websites causing the shared IP address to get penalized. That was the most critical factor for me when it came to me choosing SMTP.com over a competitor. The two main dislikes I have at the moment are that SMTP.com doesn't have a more affordable plan, and it does go down for a few minutes every few months or so, which could equate to lost leads.

Aaron W.

Strategy Director & Financial Services

"

Great customer service

They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns

Evan M.

Email Marketing and Campaigns manager

Reviews for
SparkPost
4.0
"

More likely product for email marketers

Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!

Manish G.

Founding Member

"

Great customer service

They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns

Evan M.

Email Marketing and Campaigns manager

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Implement a powerful stack for your notifications

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