vs.
vs.

Mailgun

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

?

Looking for which Email provider will be the best for your use case among

Mailgun

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

?

Compare

Mailgun

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailgun

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailgun VS SMTP.com VS Brevo (formerly Sendinblue) - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailgun

v3/domains/<domain>/webhooks

SMTP.com

N/A

Brevo (formerly SendinBlue)

/v3/webhooks

Event API

Mailgun

v3/<domain>/events

SMTP.com

N/A

Brevo (formerly SendinBlue)

N/A

Contact Management via API

v3/lists

/v4/account

Brevo (formerly SendinBlue)

SMTP.com

Mailgun

/v3/contacts

Send email through API

v3/<domain>/messages

SMTP.com

/v4/messages

Brevo (formerly SendinBlue)

Mailgun

/v3/smtp/email

Documentation

Docs

SMTP.com

Docs

Brevo (formerly SendinBlue)

Mailgun

Docs

Ease of Integration

Language & Frameworks

Mailgun

SMTP.com

Ruby
Python
PHP
C#
Go
Node.js
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust

Brevo (formerly SendinBlue)

C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration

Mailgun

Brevo (formerly SendinBlue)

SMTP.com

API Rate Limits

Mailgun

300 requests/ minute

SMTP.com

1000/ session

Brevo (formerly SendinBlue)

300RPH -150RPS

Pricing

Pricing Model

Mailgun

Tiered Pricing

SMTP.com

Tiered Pricing

Brevo (formerly SendinBlue)

Tiered Pricing
Cost Structure

Mailgun

$0.0007 - $0.0009/ email
$0.0005 - $0.001/ email

Brevo (formerly SendinBlue)

SMTP.com

$0.0005 -$0.0007/ email
Free Tier

Mailgun

Available

Brevo (formerly SendinBlue)

SMTP.com

Not Available
Available (upto 3000/m)
Contract Terms

Mailgun

Monthly/ Annually
Monthly/ Annually

SMTP.com

Brevo (formerly SendinBlue)

Monthly/ Annually

Performance & Resilience

Log Retention

Mailgun

30 Days

Brevo (formerly SendinBlue)

SMTP.com

90 days
Unlimited
Redundancy Mechanisms

Mailgun

Available

Brevo (formerly SendinBlue)

SMTP.com

Available
Available
Max Size

Mailgun

25 MB

Brevo (formerly SendinBlue)

SMTP.com

15 MB
4 MB
Unicode Encoding

Mailgun

Not allowed

Brevo (formerly SendinBlue)

SMTP.com

Not Supported
Supported
Servers Location

Mailgun

EU, US

Brevo (formerly SendinBlue)

SMTP.com

Canada
France, Belgium
Uptime

Mailgun

99.99%

SMTP.com

Brevo (formerly SendinBlue)

99.99%
99.74%

Security & Compliance

Compliance

Mailgun

SSAE-16
SOC I & II HIPAA
ISO27001
GDPR

Brevo (formerly SendinBlue)

N/A

SMTP.com

ISO 27001:2013
GDPR
Encryption Standards

Mailgun

TLS
HTTPS
AES 256

Brevo (formerly SendinBlue)

TLS via STARTTLS
SSL via port 465
TLS

SMTP.com

Email Provider Features

Core Features

Mailgun

  • Email sending and tracking
  • Analytics and reporting
  • Email validation
  • Inbound email handling

SMTP.com

  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support

Brevo (formerly SendinBlue)

  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

Mailgun

Wordpress, Google Sheets, Asana, Amazon, ActiveCampaign, Braintree + 59

SMTP.com

Google sheets, Trello, Shopify, Wordpress + 8 others

Brevo (formerly SendinBlue)

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

Mailgun

Yes

Brevo (formerly SendinBlue)

Yes

Yes

SMTP.com

API Endpoints

Mailgun

Heading

SMTP.com

Brevo (formerly SendinBlue)

Webhooks

v3/domains/<domain>/webhooks

N/A

/v3/webhooks

Events

v3/<domain>/events

N/A

N/A

Contact Management

v3/lists

/v4/account

/v3/contacts

Send Emails

v3/<domain>/messages

/v4/messages

/v3/smtp/email

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailgun

SMTP.com

Brevo (formerly SendinBlue)

Language & Frameworks
Ruby
Python
PHP
C#
Go
Node.js
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration
API Rate Limits
300 requests/ minute
1000/ session
300RPH -150RPS

Pricing

Heading

Mailgun

SMTP.com

Brevo (formerly SendinBlue)

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0007 - $0.0009/ email
$0.0005 - $0.001/ email
$0.0005 -$0.0007/ email
Free Tier
Available
Not Available
Available (upto 3000/m)
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

Mailgun

SMTP.com

Brevo (formerly SendinBlue)

Log Retention
30 Days
90 days
Unlimited
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
15 MB
4 MB
Unicode Encoding
Not allowed
Not Supported
Supported
Servers Location
EU, US
Canada
France, Belgium
Uptime
99.99%
99.99%
99.74%

Security & Compliance

Heading

Mailgun

SMTP.com

Brevo (formerly SendinBlue)

Compliance
SSAE-16
SOC I & II HIPAA
ISO27001
GDPR
N/A
ISO 27001:2013
Encryption Standards
TLS
HTTPS
AES 256
TLS via STARTTLS
SSL via port 465
TLS

Email Provider Features

Heading

Mailgun

SMTP.com

Brevo (formerly SendinBlue)

Core Features
  • Email sending and tracking
  • Analytics and reporting
  • Email validation
  • Inbound email handling
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

Wordpress, Google Sheets, Asana, Amazon, ActiveCampaign, Braintree + 59

Google sheets, Trello, Shopify, Wordpress + 8 others

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailgun

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailgun

Reliability and Deliverability

Users find Mailgun to be reliable and efficient for sending transactional emails.

Email Verification

The service helps verify email addresses, enhancing email deliverability and protecting domain reputation.

Integration and Customization

Mailgun offers easy integration with various platforms and customizable email templates.

Reporting

Users appreciate the reporting features that help track email performance.

Dedicated IP

The option for dedicated IP addresses is a plus for businesses sending large volumes of emails.

Confusing Setup

Some users found the initial setup to be confusing, but Mailgun provides step-by-step instructions.

Limited API Key

Users wish for the ability to generate multiple API keys with different access levels.

Changing Features

Some users mentioned that Mailgun makes changes that can affect user experience.

Aggressive Sales Tactics

There were instances of aggressive sales tactics reported, which could be a concern for some users.

Not Ideal for Marketing

Mailgun is better suited for transactional emails, and it may not be the best choice for marketing campaigns.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Heading

Pros

Cons

Mailgun

Reliability and Deliverability

Users find Mailgun to be reliable and efficient for sending transactional emails.

Email Verification

The service helps verify email addresses, enhancing email deliverability and protecting domain reputation.

Integration and Customization

Mailgun offers easy integration with various platforms and customizable email templates.

Reporting

Users appreciate the reporting features that help track email performance.

Dedicated IP

The option for dedicated IP addresses is a plus for businesses sending large volumes of emails.

Confusing Setup

Some users found the initial setup to be confusing, but Mailgun provides step-by-step instructions.

Limited API Key

Users wish for the ability to generate multiple API keys with different access levels.

Changing Features

Some users mentioned that Mailgun makes changes that can affect user experience.

Aggressive Sales Tactics

There were instances of aggressive sales tactics reported, which could be a concern for some users.

Not Ideal for Marketing

Mailgun is better suited for transactional emails, and it may not be the best choice for marketing campaigns.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailgun

,

SMTP.com

and

Brevo (formerly SendinBlue)

firsthand

Reviews for
Mailgun
4.3
"

Mailgun is superb with email verification and deliverability

Mailgun helps me verify my email list to ensure valid email addresses. This is important for email deliverability and for ensuring my clients receive the information they need from me. It can be a little confusing to get Mailgun setup. Fortunately, they provide step-by-step instructions. It would be better if they gave more video instruction for the "how-to".

Dr. Jeanette D.

President, PT, DPT, LAT

"

Delivers exactly on what it promises

Email deliverability for outgoing transactional email... It just works! Easy step by step wizards to get some of the more tricky configuration things in place, already integrated into the platforms I use as a developer. If anything, I'd like there to be a plan between the free and the foundation plan, as some of the paid features would be very useful to experiment with in hobby projects.

James I.

Tech Lead

Reviews for
SMTP.com
3.0
"

Almost Always Dependable and Easy to Use

What I like best about SMTP.com is that I don't have to worry about junky and spammy websites causing the shared IP address to get penalized. That was the most critical factor for me when it came to me choosing SMTP.com over a competitor. The two main dislikes I have at the moment are that SMTP.com doesn't have a more affordable plan, and it does go down for a few minutes every few months or so, which could equate to lost leads.

Aaron W.

Strategy Director & Financial Services

"

Great customer service

They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns

Evan M.

Email Marketing and Campaigns manager

Reviews for
Brevo (formerly SendinBlue)
4.6
"

One of the best email software

I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month. The only thing I have found that I dislike is navigating the Stats of an email campaign.

Carolyn S.

Small Business

"

Great customer service

They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns

Evan M.

Email Marketing and Campaigns manager

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Implement a powerful stack for your notifications

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