vs.
vs.

Mailgun

vs

Mailchimp

vs

SMTP.com

?

Looking for which Email provider will be the best for your use case among

Mailgun

vs

Mailchimp

vs

SMTP.com

?

Compare

Mailgun

vs

Mailchimp

vs

SMTP.com

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailgun

vs

Mailchimp

vs

SMTP.com

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailgun VS Mailchimp VS SMTP.com - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailgun

v3/domains/<domain>/webhooks

Mailchimp

/webhooks

SMTP.com

N/A

Event API

Mailgun

v3/<domain>/events

Mailchimp

N/A

SMTP.com

N/A

Contact Management via API

v3/lists

/lists

SMTP.com

Mailchimp

Mailgun

/v4/account

Send email through API

v3/<domain>/messages

Mailchimp

/messages/send

SMTP.com

Mailgun

/v4/messages

Documentation

Docs

Mailchimp

Docs

SMTP.com

Mailgun

Docs

Ease of Integration

Language & Frameworks

Mailgun

Mailchimp

Ruby
Python
PHP
C#
Go
Node.js
Python
Ruby
PHP
Node.js
iOS
Android

SMTP.com

Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
Setup & Configuration

Mailgun

SMTP.com

Mailchimp

API Rate Limits

Mailgun

300 requests/ minute

Mailchimp

20 requests/ minute

SMTP.com

1000/ session

Pricing

Pricing Model

Mailgun

Tiered Pricing

Mailchimp

Tiered Pricing

SMTP.com

Tiered Pricing
Cost Structure

Mailgun

$0.0007 - $0.0009/ email
$0.0005 - $0.0009/ email

SMTP.com

Mailchimp

$0.0005 - $0.001/ email
Free Tier

Mailgun

Available

SMTP.com

Mailchimp

Available (upto 1000/m)
Not Available
Contract Terms

Mailgun

Monthly/ Annually
Monthly/ Annually

Mailchimp

SMTP.com

Monthly/ Annually

Performance & Resilience

Log Retention

Mailgun

30 Days

SMTP.com

Mailchimp

30 days
90 days
Redundancy Mechanisms

Mailgun

Available

SMTP.com

Mailchimp

Available
Available
Max Size

Mailgun

25 MB

SMTP.com

Mailchimp

25 MB
15 MB
Unicode Encoding

Mailgun

Not allowed

SMTP.com

Mailchimp

Not allowed
Not Supported
Servers Location

Mailgun

EU, US

SMTP.com

Mailchimp

US
Canada
Uptime

Mailgun

99.99%

Mailchimp

SMTP.com

99.99%
99.99%

Security & Compliance

Compliance

Mailgun

SSAE-16
SOC I & II HIPAA
ISO27001
GDPR

SMTP.com

SOC II
PCI DSS
ISO 27001

Mailchimp

N/A
ISO 27001
Encryption Standards

Mailgun

TLS
HTTPS
AES 256

SMTP.com

TLS 1.2
TLS via STARTTLS
SSL via port 465

Mailchimp

Email Provider Features

Core Features

Mailgun

  • Email sending and tracking
  • Analytics and reporting
  • Email validation
  • Inbound email handling

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

SMTP.com

  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support
Integration Ecosystem

Mailgun

Wordpress, Google Sheets, Asana, Amazon, ActiveCampaign, Braintree + 59

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

SMTP.com

Google sheets, Trello, Shopify, Wordpress + 8 others

Custom Domains

Mailgun

Yes

SMTP.com

Yes

Yes

Mailchimp

API Endpoints

Mailgun

Heading

Mailchimp

SMTP.com

Webhooks

v3/domains/<domain>/webhooks

/webhooks

N/A

Events

v3/<domain>/events

N/A

N/A

Contact Management

v3/lists

/lists

/v4/account

Send Emails

v3/<domain>/messages

/messages/send

/v4/messages

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailgun

Mailchimp

SMTP.com

Language & Frameworks
Ruby
Python
PHP
C#
Go
Node.js
Python
Ruby
PHP
Node.js
iOS
Android
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
Setup & Configuration
API Rate Limits
300 requests/ minute
20 requests/ minute
1000/ session

Pricing

Heading

Mailgun

Mailchimp

SMTP.com

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0007 - $0.0009/ email
$0.0005 - $0.0009/ email
$0.0005 - $0.001/ email
Free Tier
Available
Available (upto 1000/m)
Not Available
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

Mailgun

Mailchimp

SMTP.com

Log Retention
30 Days
30 days
90 days
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
25 MB
15 MB
Unicode Encoding
Not allowed
Not allowed
Not Supported
Servers Location
EU, US
US
Canada
Uptime
99.99%
99.99%
99.99%

Security & Compliance

Heading

Mailgun

Mailchimp

SMTP.com

Compliance
SSAE-16
SOC I & II HIPAA
ISO27001
GDPR
SOC II
PCI DSS
ISO 27001
N/A
PCI DSS
Encryption Standards
TLS
HTTPS
AES 256
TLS 1.2
TLS via STARTTLS
SSL via port 465

Email Provider Features

Heading

Mailgun

Mailchimp

SMTP.com

Core Features
  • Email sending and tracking
  • Analytics and reporting
  • Email validation
  • Inbound email handling
  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support
  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support
Integration Ecosystem

Wordpress, Google Sheets, Asana, Amazon, ActiveCampaign, Braintree + 59

Quickbooks, Shopify, Drupal, Typeform + 314 others

Google sheets, Trello, Shopify, Wordpress + 8 others

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailgun

vs

Mailchimp

vs

SMTP.com

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailgun

Reliability and Deliverability

Users find Mailgun to be reliable and efficient for sending transactional emails.

Email Verification

The service helps verify email addresses, enhancing email deliverability and protecting domain reputation.

Integration and Customization

Mailgun offers easy integration with various platforms and customizable email templates.

Reporting

Users appreciate the reporting features that help track email performance.

Dedicated IP

The option for dedicated IP addresses is a plus for businesses sending large volumes of emails.

Confusing Setup

Some users found the initial setup to be confusing, but Mailgun provides step-by-step instructions.

Limited API Key

Users wish for the ability to generate multiple API keys with different access levels.

Changing Features

Some users mentioned that Mailgun makes changes that can affect user experience.

Aggressive Sales Tactics

There were instances of aggressive sales tactics reported, which could be a concern for some users.

Not Ideal for Marketing

Mailgun is better suited for transactional emails, and it may not be the best choice for marketing campaigns.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Heading

Pros

Cons

Mailgun

Reliability and Deliverability

Users find Mailgun to be reliable and efficient for sending transactional emails.

Email Verification

The service helps verify email addresses, enhancing email deliverability and protecting domain reputation.

Integration and Customization

Mailgun offers easy integration with various platforms and customizable email templates.

Reporting

Users appreciate the reporting features that help track email performance.

Dedicated IP

The option for dedicated IP addresses is a plus for businesses sending large volumes of emails.

Confusing Setup

Some users found the initial setup to be confusing, but Mailgun provides step-by-step instructions.

Limited API Key

Users wish for the ability to generate multiple API keys with different access levels.

Changing Features

Some users mentioned that Mailgun makes changes that can affect user experience.

Aggressive Sales Tactics

There were instances of aggressive sales tactics reported, which could be a concern for some users.

Not Ideal for Marketing

Mailgun is better suited for transactional emails, and it may not be the best choice for marketing campaigns.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailgun

,

Mailchimp

and

SMTP.com

firsthand

Reviews for
Mailgun
4.3
"

Mailgun is superb with email verification and deliverability

Mailgun helps me verify my email list to ensure valid email addresses. This is important for email deliverability and for ensuring my clients receive the information they need from me. It can be a little confusing to get Mailgun setup. Fortunately, they provide step-by-step instructions. It would be better if they gave more video instruction for the "how-to".

Dr. Jeanette D.

President, PT, DPT, LAT

"

Delivers exactly on what it promises

Email deliverability for outgoing transactional email... It just works! Easy step by step wizards to get some of the more tricky configuration things in place, already integrated into the platforms I use as a developer. If anything, I'd like there to be a plan between the free and the foundation plan, as some of the paid features would be very useful to experiment with in hobby projects.

James I.

Tech Lead

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
SMTP.com
3.0
"

Almost Always Dependable and Easy to Use

What I like best about SMTP.com is that I don't have to worry about junky and spammy websites causing the shared IP address to get penalized. That was the most critical factor for me when it came to me choosing SMTP.com over a competitor. The two main dislikes I have at the moment are that SMTP.com doesn't have a more affordable plan, and it does go down for a few minutes every few months or so, which could equate to lost leads.

Aaron W.

Strategy Director & Financial Services

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

How SuprSend works?

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Netcore (formerly Pepipost)
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MailerLite

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Postmark
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SocketLabs
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Netcore (formerly Pepipost)

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Postmark
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Brevo (formerly SendinBlue)
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MailerLite

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Postmark
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Postmark
vs
Brevo (formerly SendinBlue)
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SocketLabs

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Postmark
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Elastic Email
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Netcore (formerly Pepipost)

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Postmark
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Elastic Email
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MailerLite

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Postmark
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Elastic Email
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SocketLabs

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Postmark
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Elastic Email
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Brevo (formerly SendinBlue)

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Postmark
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SparkPost
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MailerLite

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Postmark
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SparkPost
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Netcore (formerly Pepipost)

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Postmark
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SparkPost
vs
SocketLabs

Compare email providers Postmark VS SparkPost VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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Postmark
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SparkPost
vs
Brevo (formerly SendinBlue)

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Postmark
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SparkPost
vs
Elastic Email

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Postmark
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Mailjet
vs
MailerLite

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Postmark
vs
Mailjet
vs
Netcore (formerly Pepipost)

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Postmark
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Mailjet
vs
SocketLabs

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Postmark
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Mailjet
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Elastic Email

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Postmark
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Mailjet
vs
Brevo (formerly SendinBlue)

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Postmark
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Mailjet
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SparkPost

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vs.
SMTP.com
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Netcore (formerly Pepipost)
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MailerLite

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SocketLabs
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MailerLite

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SMTP.com
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Elastic Email
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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MailerLite

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SMTP.com
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Brevo (formerly SendinBlue)
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SocketLabs

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SMTP.com
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Elastic Email
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MailerLite

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SMTP.com
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SocketLabs

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SMTP.com
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Elastic Email
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Brevo (formerly SendinBlue)

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SMTP.com
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SparkPost
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs

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SMTP.com
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Elastic Email

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SMTP.com
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SparkPost
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Brevo (formerly SendinBlue)

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SMTP.com
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Mailjet
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MailerLite

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SMTP.com
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Mailjet
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs

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SMTP.com
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Brevo (formerly SendinBlue)

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SMTP.com
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Mailjet
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Elastic Email

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SMTP.com
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Postmark
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MailerLite

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SMTP.com
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Mailjet
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SparkPost

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SMTP.com
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Postmark
vs
Netcore (formerly Pepipost)

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vs.
SMTP.com
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Postmark
vs
SocketLabs

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vs.
SMTP.com
vs
Postmark
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Brevo (formerly SendinBlue)

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SMTP.com
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Elastic Email

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SMTP.com
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Postmark
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SparkPost

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SMTP.com
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Postmark
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Mailjet

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vs.
Amazon SES
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SocketLabs
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MailerLite

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Amazon SES
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Netcore (formerly Pepipost)
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MailerLite

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Amazon SES
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SocketLabs
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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Elastic Email
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MailerLite

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Amazon SES
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Elastic Email
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)

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Amazon SES
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SocketLabs

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Amazon SES
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Mailjet
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SocketLabs

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Amazon SES
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SparkPost
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Elastic Email

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