vs.
vs.

Mailchimp

vs

SparkPost

vs

MailerLite

?

Looking for which Email provider will be the best for your use case among

Mailchimp

vs

SparkPost

vs

MailerLite

?

Compare

Mailchimp

vs

SparkPost

vs

MailerLite

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailchimp

vs

SparkPost

vs

MailerLite

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailchimp VS SparkPost VS MailerLite - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailchimp

/webhooks

SparkPost

/api/v1/webhooks

MailerLite

/api/webhooks

Event API

Mailchimp

N/A

SparkPost

/api/v1/events

MailerLite

N/A

Contact Management via API

/lists

/api/v1/recipient-lists

MailerLite

SparkPost

Mailchimp

/api/subscribers

Send email through API

/messages/send

SparkPost

/api/v1/transmissions/

MailerLite

Mailchimp

N/A

Documentation

Docs

SparkPost

Docs

MailerLite

Mailchimp

Docs

Ease of Integration

Language & Frameworks

Mailchimp

SparkPost

Python
Ruby
PHP
Node.js
iOS
Android
Node
PHP
Python
Java
Elixir
Nodemailer
Go

MailerLite

PHP
Go
Python
Node.js
Ruby
Setup & Configuration

Mailchimp

MailerLite

SparkPost

API Rate Limits

Mailchimp

20 requests/ minute

SparkPost

1000-50000 emails/ day

MailerLite

60 requests/ minute

Pricing

Pricing Model

Mailchimp

Tiered Pricing

SparkPost

Tiered Pricing

MailerLite

Tiered Pricing
Cost Structure

Mailchimp

$0.0005 - $0.0009/ email
$0.0004 - $0.00052/ email

MailerLite

SparkPost

$0.0001 - $0.0004/ email
Free Tier

Mailchimp

Available (upto 1000/m)

MailerLite

SparkPost

Not Available
Available (upto 12000/m)
Contract Terms

Mailchimp

Monthly/ Annually
Monthly/ Annually

SparkPost

MailerLite

Monthly/ Annually

Performance & Resilience

Log Retention

Mailchimp

30 days

MailerLite

SparkPost

10 days- 6 months
30 days
Redundancy Mechanisms

Mailchimp

Available

MailerLite

SparkPost

Available
Available
Max Size

Mailchimp

25 MB

MailerLite

SparkPost

20 MB
2 MB
Unicode Encoding

Mailchimp

Not allowed

MailerLite

SparkPost

Not Supported
Supported
Servers Location

Mailchimp

US

MailerLite

SparkPost

US, EU
EU
Uptime

Mailchimp

99.99%

SparkPost

MailerLite

99.9%
99.9%

Security & Compliance

Compliance

Mailchimp

SOC II
PCI DSS
ISO 27001

MailerLite

ISO 27001:2013
SOC II Type II
GDPR
CCPA

SparkPost

ISO 27001
GDPR
GDPR
Encryption Standards

Mailchimp

TLS 1.2

MailerLite

TLS
TLS
HTTPS

SparkPost

Email Provider Features

Core Features

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

SparkPost

  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.

MailerLite

  • Email Marketing Tools, Landing Pages, and More
  • User-Friendly Website Building
  • Effective Signup Forms for Audience Growth
  • Customer-Focused Approach and User Satisfaction
Integration Ecosystem

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

SparkPost

AtomicMailSender, DirectMail, The Browser + 40 more

MailerLite

Shopify, WordPress, Sumo, OptinMonster, Privy, CreateForm, Zapier, SendOwl

Custom Domains

Mailchimp

Yes

MailerLite

Yes

Yes

SparkPost

API Endpoints

Mailchimp

Heading

SparkPost

MailerLite

Webhooks

/webhooks

/api/v1/webhooks

/api/webhooks

Events

N/A

/api/v1/events

N/A

Contact Management

/lists

/api/v1/recipient-lists

/api/subscribers

Send Emails

/messages/send

/api/v1/transmissions/

N/A

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailchimp

SparkPost

MailerLite

Language & Frameworks
Python
Ruby
PHP
Node.js
iOS
Android
Node
PHP
Python
Java
Elixir
Nodemailer
Go
PHP
Go
Python
Node.js
Ruby
Setup & Configuration
API Rate Limits
20 requests/ minute
1000-50000 emails/ day
60 requests/ minute

Pricing

Heading

Mailchimp

SparkPost

MailerLite

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0005 - $0.0009/ email
$0.0004 - $0.00052/ email
$0.0001 - $0.0004/ email
Free Tier
Available (upto 1000/m)
Not Available
Available (upto 12000/m)
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

Mailchimp

SparkPost

MailerLite

Log Retention
30 days
10 days- 6 months
30 days
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
20 MB
2 MB
Unicode Encoding
Not allowed
Not Supported
Supported
Servers Location
US
US, EU
EU
Uptime
99.99%
99.9%
99.9%

Security & Compliance

Heading

Mailchimp

SparkPost

MailerLite

Compliance
SOC II
PCI DSS
ISO 27001
ISO 27001:2013
SOC II Type II
GDPR
CCPA
ISO 27001
SOC II Type II
Encryption Standards
TLS 1.2
TLS
TLS
HTTPS

Email Provider Features

Heading

Mailchimp

SparkPost

MailerLite

Core Features
  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics
  • Email Marketing Tools, Landing Pages, and More
  • User-Friendly Website Building
  • Effective Signup Forms for Audience Growth
  • Customer-Focused Approach and User Satisfaction
  • Email Marketing Tools, Landing Pages, and More
  • User-Friendly Website Building
  • Effective Signup Forms for Audience Growth
  • Customer-Focused Approach and User Satisfaction
Integration Ecosystem

Quickbooks, Shopify, Drupal, Typeform + 314 others

AtomicMailSender, DirectMail, The Browser + 40 more

Shopify, WordPress, Sumo, OptinMonster, Privy, CreateForm, Zapier, SendOwl

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailchimp

vs

SparkPost

vs

MailerLite

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

MailerLite

Comprehensive Features

MailerLite offers a wide range of features suitable for small and medium-sized businesses.

User-Friendly

Users find MailerLite easy to use with a stable performance.

Cost-Effective

The platform provides cost-effective pricing for email marketing needs.

Automation

MailerLite's automation features enable the creation of personalized email sequences.

Account Suspension

The most significant drawback mentioned is the abrupt account suspension without prior warning due to a high bounce rate and content that violated the platform's terms of service.

Refund Policy

The reviewer expressed dissatisfaction with MailerLite's refund policy, finding it inflexible in cases like account suspension.

Heading

Pros

Cons

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

MailerLite

Comprehensive Features

MailerLite offers a wide range of features suitable for small and medium-sized businesses.

User-Friendly

Users find MailerLite easy to use with a stable performance.

Cost-Effective

The platform provides cost-effective pricing for email marketing needs.

Automation

MailerLite's automation features enable the creation of personalized email sequences.

Account Suspension

The most significant drawback mentioned is the abrupt account suspension without prior warning due to a high bounce rate and content that violated the platform's terms of service.

Refund Policy

The reviewer expressed dissatisfaction with MailerLite's refund policy, finding it inflexible in cases like account suspension.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailchimp

,

SparkPost

and

MailerLite

firsthand

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
SparkPost
4.0
"

More likely product for email marketers

Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!

Manish G.

Founding Member

"

Good for what I need it for.

I use Sparkpost to manage my customers' email domains through our platform, so I have a pretty narrow use case, but it works perfectly for that use case - no complaints! The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost. The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost.

Verified User

Mid-Market

Reviews for
MailerLite
4.7
"

MailerLite is a powerful email marketing platform

MailerLite provides strong automation functions which help streamline and optimize email marketing workflows. Customers can make automated email sequences, like welcome series, abandoned cart reminders, or birthday greetings, to interact with subscribers at different phases of the customer journey. Although MailerLite gives basic reporting and analytics options, quite a few users might find that they lack superior reporting options.

Vikram S

Marketing

"

Good for what I need it for.

I use Sparkpost to manage my customers' email domains through our platform, so I have a pretty narrow use case, but it works perfectly for that use case - no complaints! The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost. The only thing I don't like is that domain verification resets after a given timeframe. But I don't think that's something specific to Sparkpost.

Verified User

Mid-Market

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Brevo (formerly SendinBlue)

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Mailjet
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Elastic Email

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Postmark
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SocketLabs
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MailerLite

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Postmark
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Netcore (formerly Pepipost)
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MailerLite

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Postmark
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SocketLabs
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Netcore (formerly Pepipost)

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Postmark
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Brevo (formerly SendinBlue)
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MailerLite

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Postmark
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Postmark
vs
Brevo (formerly SendinBlue)
vs
SocketLabs

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Postmark
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Elastic Email
vs
Netcore (formerly Pepipost)

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Postmark
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Elastic Email
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MailerLite

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Postmark
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Elastic Email
vs
SocketLabs

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vs.
vs.
Postmark
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Elastic Email
vs
Brevo (formerly SendinBlue)

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vs.
Postmark
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SparkPost
vs
MailerLite

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Postmark
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SparkPost
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Netcore (formerly Pepipost)

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vs.
Postmark
vs
SparkPost
vs
SocketLabs

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vs.
vs.
Postmark
vs
SparkPost
vs
Brevo (formerly SendinBlue)

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vs.
vs.
Postmark
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SparkPost
vs
Elastic Email

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vs.
Postmark
vs
Mailjet
vs
MailerLite

Compare email providers Postmark VS Mailjet VS MailerLite in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
Mailjet
vs
Netcore (formerly Pepipost)

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vs.
vs.
Postmark
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Mailjet
vs
SocketLabs

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vs.
Postmark
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Mailjet
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Elastic Email

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vs.
Postmark
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Mailjet
vs
Brevo (formerly SendinBlue)

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Postmark
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Mailjet
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SparkPost

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vs.
SMTP.com
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Netcore (formerly Pepipost)
vs
MailerLite

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SMTP.com
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SocketLabs
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MailerLite

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SMTP.com
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Elastic Email
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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MailerLite

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SMTP.com
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SocketLabs

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SMTP.com
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MailerLite

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SMTP.com
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SocketLabs

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SMTP.com
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Elastic Email
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Brevo (formerly SendinBlue)

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SMTP.com
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Netcore (formerly Pepipost)

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SMTP.com
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MailerLite

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SMTP.com
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SocketLabs

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SMTP.com
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Elastic Email

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SMTP.com
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SparkPost
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Brevo (formerly SendinBlue)

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vs.
SMTP.com
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Mailjet
vs
MailerLite

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vs.
SMTP.com
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Mailjet
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs

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SMTP.com
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Brevo (formerly SendinBlue)

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vs.
SMTP.com
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Mailjet
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Elastic Email

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SMTP.com
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Postmark
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MailerLite

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SMTP.com
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Mailjet
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SparkPost

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vs.
SMTP.com
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Postmark
vs
Netcore (formerly Pepipost)

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vs.
vs.
SMTP.com
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Postmark
vs
SocketLabs

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vs.
vs.
SMTP.com
vs
Postmark
vs
Brevo (formerly SendinBlue)

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vs.
SMTP.com
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Postmark
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Elastic Email

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SMTP.com
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Postmark
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SparkPost

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SMTP.com
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Postmark
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Mailjet

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vs.
Amazon SES
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SocketLabs
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MailerLite

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Amazon SES
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Netcore (formerly Pepipost)
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MailerLite

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Amazon SES
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SocketLabs
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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Elastic Email
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MailerLite

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Amazon SES
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Elastic Email
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)

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Amazon SES
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SocketLabs

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Amazon SES
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Mailjet
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SocketLabs

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Amazon SES
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SparkPost
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Elastic Email

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