vs.
vs.

Mailchimp

vs

SMTP.com

vs

Postmark

?

Looking for which Email provider will be the best for your use case among

Mailchimp

vs

SMTP.com

vs

Postmark

?

Compare

Mailchimp

vs

SMTP.com

vs

Postmark

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailchimp

vs

SMTP.com

vs

Postmark

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailchimp VS SMTP.com VS Postmark - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailchimp

/webhooks

SMTP.com

N/A

Postmark

/webhooks

Event API

Mailchimp

N/A

SMTP.com

N/A

Postmark

/messages/outbound

Contact Management via API

/lists

/v4/account

Postmark

SMTP.com

Mailchimp

N/A

Send email through API

/messages/send

SMTP.com

/v4/messages

Postmark

Mailchimp

/email

Documentation

Docs

SMTP.com

Docs

Postmark

Mailchimp

Docs

Ease of Integration

Language & Frameworks

Mailchimp

SMTP.com

Python
Ruby
PHP
Node.js
iOS
Android
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust

Postmark

Rails
Ruby
.NET
Java
PHP
Node.js
Setup & Configuration

Mailchimp

Postmark

SMTP.com

API Rate Limits

Mailchimp

20 requests/ minute

SMTP.com

1000/ session

Postmark

500 messages/ API call

Pricing

Pricing Model

Mailchimp

Tiered Pricing

SMTP.com

Tiered Pricing

Postmark

Volume Based
Cost Structure

Mailchimp

$0.0005 - $0.0009/ email
$0.0005 - $0.001/ email

Postmark

SMTP.com

$0.0006 - $0.0015/ email
Free Tier

Mailchimp

Available (upto 1000/m)

Postmark

SMTP.com

Not Available
Available (upto 100 emails)
Contract Terms

Mailchimp

Monthly/ Annually
Monthly/ Annually

SMTP.com

Postmark

Monthly

Performance & Resilience

Log Retention

Mailchimp

30 days

Postmark

SMTP.com

90 days
7-365 days
Redundancy Mechanisms

Mailchimp

Available

Postmark

SMTP.com

Available
Available
Max Size

Mailchimp

25 MB

Postmark

SMTP.com

15 MB
10 MB
Unicode Encoding

Mailchimp

Not allowed

Postmark

SMTP.com

Not Supported
Not Supported
Servers Location

Mailchimp

US

Postmark

SMTP.com

Canada
US
Uptime

Mailchimp

99.99%

SMTP.com

Postmark

99.99%
100%

Security & Compliance

Compliance

Mailchimp

SOC II
PCI DSS
ISO 27001

Postmark

N/A

SMTP.com

Type 2 SSAE 16 SOC 1
GDPR
Encryption Standards

Mailchimp

TLS 1.2

Postmark

TLS via STARTTLS
SSL via port 465
SSL
HTTPS
TLS

SMTP.com

Email Provider Features

Core Features

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

SMTP.com

  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support

Postmark

  • Reliable Email Delivery
  • Extensive Data Retention and Analytics
  • Integrated Email Templates
  • Top-notch Customer Support
Integration Ecosystem

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

SMTP.com

Google sheets, Trello, Shopify, Wordpress + 8 others

Postmark

Mailcoach, CraftCampaign, Customer.io + 14 others

Custom Domains

Mailchimp

Yes

Postmark

Yes

Yes

SMTP.com

API Endpoints

Mailchimp

Heading

SMTP.com

Postmark

Webhooks

/webhooks

N/A

/webhooks

Events

N/A

N/A

/messages/outbound

Contact Management

/lists

/v4/account

N/A

Send Emails

/messages/send

/v4/messages

/email

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailchimp

SMTP.com

Postmark

Language & Frameworks
Python
Ruby
PHP
Node.js
iOS
Android
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
Rails
Ruby
.NET
Java
PHP
Node.js
Setup & Configuration
API Rate Limits
20 requests/ minute
1000/ session
500 messages/ API call

Pricing

Heading

Mailchimp

SMTP.com

Postmark

Pricing Model
Tiered Pricing
Tiered Pricing
Volume Based
Cost Structure
$0.0005 - $0.0009/ email
$0.0005 - $0.001/ email
$0.0006 - $0.0015/ email
Free Tier
Available (upto 1000/m)
Not Available
Available (upto 100 emails)
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly

Performance & Resilience

Heading

Mailchimp

SMTP.com

Postmark

Log Retention
30 days
90 days
7-365 days
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
15 MB
10 MB
Unicode Encoding
Not allowed
Not Supported
Not Supported
Servers Location
US
Canada
US
Uptime
99.99%
99.99%
100%

Security & Compliance

Heading

Mailchimp

SMTP.com

Postmark

Compliance
SOC II
PCI DSS
ISO 27001
N/A
Type 2 SSAE 16 SOC 1
Encryption Standards
TLS 1.2
TLS via STARTTLS
SSL via port 465
SSL
HTTPS
TLS

Email Provider Features

Heading

Mailchimp

SMTP.com

Postmark

Core Features
  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics
  • Reliable Email Delivery
  • Extensive Data Retention and Analytics
  • Integrated Email Templates
  • Top-notch Customer Support
  • Reliable Email Delivery
  • Extensive Data Retention and Analytics
  • Integrated Email Templates
  • Top-notch Customer Support
Integration Ecosystem

Quickbooks, Shopify, Drupal, Typeform + 314 others

Google sheets, Trello, Shopify, Wordpress + 8 others

Mailcoach, CraftCampaign, Customer.io + 14 others

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailchimp

vs

SMTP.com

vs

Postmark

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Postmark

Reliable Transactional Email Service

Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.

Ease of Integration

The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.

High Deliverability

Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.

Quality Templates

Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.

User-Friendly UI

The platform's user interface is intuitive and easy to use, providing a hassle-free experience.

Pricing

Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.

Limited Archiving

Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.

Limited to Transactional Emails

Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.

Heading

Pros

Cons

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Postmark

Reliable Transactional Email Service

Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.

Ease of Integration

The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.

High Deliverability

Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.

Quality Templates

Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.

User-Friendly UI

The platform's user interface is intuitive and easy to use, providing a hassle-free experience.

Pricing

Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.

Limited Archiving

Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.

Limited to Transactional Emails

Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailchimp

,

SMTP.com

and

Postmark

firsthand

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
SMTP.com
3.0
"

Almost Always Dependable and Easy to Use

What I like best about SMTP.com is that I don't have to worry about junky and spammy websites causing the shared IP address to get penalized. That was the most critical factor for me when it came to me choosing SMTP.com over a competitor. The two main dislikes I have at the moment are that SMTP.com doesn't have a more affordable plan, and it does go down for a few minutes every few months or so, which could equate to lost leads.

Aaron W.

Strategy Director & Financial Services

"

Great customer service

They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns

Evan M.

Email Marketing and Campaigns manager

Reviews for
Postmark
4.6
"

By far, the best solution for Transactional Emails on the Market!

Postmark has come to change the way we send confirmation and transactional emails to our users. Purchase confirmation emails, user activation, and purchase reminders (you name them) ended up in the spam section, bounced or in the promotional folder of our clients. Thanks to Postmark, these emails arrive promptly and when users need them.

Grecia L.

Marketing Lead

"

Great customer service

They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns

Evan M.

Email Marketing and Campaigns manager

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Postmark
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SocketLabs
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Netcore (formerly Pepipost)

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Brevo (formerly SendinBlue)
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MailerLite

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Postmark
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Postmark
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Brevo (formerly SendinBlue)
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SocketLabs

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Postmark
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Elastic Email
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Netcore (formerly Pepipost)

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Postmark
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Elastic Email
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MailerLite

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Postmark
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Elastic Email
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SocketLabs

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Postmark
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Elastic Email
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Brevo (formerly SendinBlue)

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Postmark
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SparkPost
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MailerLite

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Postmark
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SparkPost
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Netcore (formerly Pepipost)

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Postmark
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SparkPost
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SocketLabs

Compare email providers Postmark VS SparkPost VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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Postmark
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SparkPost
vs
Brevo (formerly SendinBlue)

Compare email providers Postmark VS SparkPost VS Brevo (formerly Sendinblue) in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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Postmark
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SparkPost
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Elastic Email

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Postmark
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Mailjet
vs
MailerLite

Compare email providers Postmark VS Mailjet VS MailerLite in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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Postmark
vs
Mailjet
vs
Netcore (formerly Pepipost)

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Postmark
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Mailjet
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SocketLabs

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Postmark
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Mailjet
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Elastic Email

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Postmark
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Mailjet
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Brevo (formerly SendinBlue)

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Postmark
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Mailjet
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SparkPost

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SMTP.com
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Netcore (formerly Pepipost)
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MailerLite

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SocketLabs
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MailerLite

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SMTP.com
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Elastic Email
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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SMTP.com
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MailerLite

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SMTP.com
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Brevo (formerly SendinBlue)
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SocketLabs

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SMTP.com
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Elastic Email
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MailerLite

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SocketLabs

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SMTP.com
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Brevo (formerly SendinBlue)

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SMTP.com
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SparkPost
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Netcore (formerly Pepipost)

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SocketLabs

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SMTP.com
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Elastic Email

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SMTP.com
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SparkPost
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Brevo (formerly SendinBlue)

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SMTP.com
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Mailjet
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MailerLite

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SMTP.com
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Mailjet
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs

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SMTP.com
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Brevo (formerly SendinBlue)

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SMTP.com
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Elastic Email

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SMTP.com
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Postmark
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MailerLite

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SMTP.com
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SparkPost

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SMTP.com
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Postmark
vs
Netcore (formerly Pepipost)

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vs.
SMTP.com
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Postmark
vs
SocketLabs

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vs.
SMTP.com
vs
Postmark
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Brevo (formerly SendinBlue)

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SMTP.com
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Elastic Email

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SMTP.com
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Postmark
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SparkPost

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SMTP.com
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Postmark
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Mailjet

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Amazon SES
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SocketLabs
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MailerLite

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Amazon SES
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Netcore (formerly Pepipost)
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MailerLite

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Amazon SES
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SocketLabs
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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Elastic Email
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MailerLite

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Amazon SES
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Elastic Email
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)

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Amazon SES
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SocketLabs

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Amazon SES
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Mailjet
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Amazon SES
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SparkPost
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Elastic Email

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