vs.
vs.

Mailchimp

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

?

Looking for which Email provider will be the best for your use case among

Mailchimp

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

?

Compare

Mailchimp

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailchimp

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailchimp VS SMTP.com VS Brevo (formerly Sendinblue) - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailchimp

/webhooks

SMTP.com

N/A

Brevo (formerly SendinBlue)

/v3/webhooks

Event API

Mailchimp

N/A

SMTP.com

N/A

Brevo (formerly SendinBlue)

N/A

Contact Management via API

/lists

/v4/account

Brevo (formerly SendinBlue)

SMTP.com

Mailchimp

/v3/contacts

Send email through API

/messages/send

SMTP.com

/v4/messages

Brevo (formerly SendinBlue)

Mailchimp

/v3/smtp/email

Documentation

Docs

SMTP.com

Docs

Brevo (formerly SendinBlue)

Mailchimp

Docs

Ease of Integration

Language & Frameworks

Mailchimp

SMTP.com

Python
Ruby
PHP
Node.js
iOS
Android
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust

Brevo (formerly SendinBlue)

C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration

Mailchimp

Brevo (formerly SendinBlue)

SMTP.com

API Rate Limits

Mailchimp

20 requests/ minute

SMTP.com

1000/ session

Brevo (formerly SendinBlue)

300RPH -150RPS

Pricing

Pricing Model

Mailchimp

Tiered Pricing

SMTP.com

Tiered Pricing

Brevo (formerly SendinBlue)

Tiered Pricing
Cost Structure

Mailchimp

$0.0005 - $0.0009/ email
$0.0005 - $0.001/ email

Brevo (formerly SendinBlue)

SMTP.com

$0.0005 -$0.0007/ email
Free Tier

Mailchimp

Available (upto 1000/m)

Brevo (formerly SendinBlue)

SMTP.com

Not Available
Available (upto 3000/m)
Contract Terms

Mailchimp

Monthly/ Annually
Monthly/ Annually

SMTP.com

Brevo (formerly SendinBlue)

Monthly/ Annually

Performance & Resilience

Log Retention

Mailchimp

30 days

Brevo (formerly SendinBlue)

SMTP.com

90 days
Unlimited
Redundancy Mechanisms

Mailchimp

Available

Brevo (formerly SendinBlue)

SMTP.com

Available
Available
Max Size

Mailchimp

25 MB

Brevo (formerly SendinBlue)

SMTP.com

15 MB
4 MB
Unicode Encoding

Mailchimp

Not allowed

Brevo (formerly SendinBlue)

SMTP.com

Not Supported
Supported
Servers Location

Mailchimp

US

Brevo (formerly SendinBlue)

SMTP.com

Canada
France, Belgium
Uptime

Mailchimp

99.99%

SMTP.com

Brevo (formerly SendinBlue)

99.99%
99.74%

Security & Compliance

Compliance

Mailchimp

SOC II
PCI DSS
ISO 27001

Brevo (formerly SendinBlue)

N/A

SMTP.com

ISO 27001:2013
GDPR
Encryption Standards

Mailchimp

TLS 1.2

Brevo (formerly SendinBlue)

TLS via STARTTLS
SSL via port 465
TLS

SMTP.com

Email Provider Features

Core Features

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

SMTP.com

  • Reliable Inbox Delivery
  • Scalable Sending Capability
  • Secure Email Transmission
  • 24/7 Expert Support

Brevo (formerly SendinBlue)

  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

SMTP.com

Google sheets, Trello, Shopify, Wordpress + 8 others

Brevo (formerly SendinBlue)

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

Mailchimp

Yes

Brevo (formerly SendinBlue)

Yes

Yes

SMTP.com

API Endpoints

Mailchimp

Heading

SMTP.com

Brevo (formerly SendinBlue)

Webhooks

/webhooks

N/A

/v3/webhooks

Events

N/A

N/A

N/A

Contact Management

/lists

/v4/account

/v3/contacts

Send Emails

/messages/send

/v4/messages

/v3/smtp/email

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailchimp

SMTP.com

Brevo (formerly SendinBlue)

Language & Frameworks
Python
Ruby
PHP
Node.js
iOS
Android
Node.js
PHP
Python
Ruby
Java
C#
Go
Rust
C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration
API Rate Limits
20 requests/ minute
1000/ session
300RPH -150RPS

Pricing

Heading

Mailchimp

SMTP.com

Brevo (formerly SendinBlue)

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0005 - $0.0009/ email
$0.0005 - $0.001/ email
$0.0005 -$0.0007/ email
Free Tier
Available (upto 1000/m)
Not Available
Available (upto 3000/m)
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

Mailchimp

SMTP.com

Brevo (formerly SendinBlue)

Log Retention
30 days
90 days
Unlimited
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
15 MB
4 MB
Unicode Encoding
Not allowed
Not Supported
Supported
Servers Location
US
Canada
France, Belgium
Uptime
99.99%
99.99%
99.74%

Security & Compliance

Heading

Mailchimp

SMTP.com

Brevo (formerly SendinBlue)

Compliance
SOC II
PCI DSS
ISO 27001
N/A
ISO 27001:2013
Encryption Standards
TLS 1.2
TLS via STARTTLS
SSL via port 465
TLS

Email Provider Features

Heading

Mailchimp

SMTP.com

Brevo (formerly SendinBlue)

Core Features
  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

Quickbooks, Shopify, Drupal, Typeform + 314 others

Google sheets, Trello, Shopify, Wordpress + 8 others

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailchimp

vs

SMTP.com

vs

Brevo (formerly SendinBlue)

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Heading

Pros

Cons

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

SMTP.com

Reliability

Users appreciate that SMTP.com is a dependable service for sending emails. It ensures the emails are delivered successfully.

Deliverability

Users have experienced good email deliverability with SMTP.com. It helps emails reach their intended recipients' inboxes, which is crucial for email marketing.

Customer Support

Users have mentioned that SMTP.com has responsive and helpful customer support. This is essential for addressing any issues or concerns.

Integration

SMTP.com is reported to work well with various applications and services, making it easy to set up and use.

Analytics

SMTP.com provides useful analytics and reporting, helping users understand the performance of their email marketing campaigns.

Pricing

Some users find SMTP.com to be overpriced compared to other email delivery services.

Cancellation Process

A few reviewers mentioned that the cancellation process can be challenging and may require a 30-day notice, potentially resulting in an extra month of charges.

No Free Trial

SMTP.com doesn't seem to offer a free trial, which might make it less accessible for those looking to test the service.

Issues with Specific Email Domains

Users mentioned difficulties with sending emails to specific domains. This might be a concern if you need to communicate with recipients in regions with restrictions.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailchimp

,

SMTP.com

and

Brevo (formerly SendinBlue)

firsthand

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
SMTP.com
3.0
"

Almost Always Dependable and Easy to Use

What I like best about SMTP.com is that I don't have to worry about junky and spammy websites causing the shared IP address to get penalized. That was the most critical factor for me when it came to me choosing SMTP.com over a competitor. The two main dislikes I have at the moment are that SMTP.com doesn't have a more affordable plan, and it does go down for a few minutes every few months or so, which could equate to lost leads.

Aaron W.

Strategy Director & Financial Services

"

Great customer service

They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns

Evan M.

Email Marketing and Campaigns manager

Reviews for
Brevo (formerly SendinBlue)
4.6
"

One of the best email software

I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month. The only thing I have found that I dislike is navigating the Stats of an email campaign.

Carolyn S.

Small Business

"

Great customer service

They have quite an aggressive sales team but the level of support and expertise they have is amazing. We had deliverability issues with sparkpost before and they just shut down our account and with smtp folks we were able to quickly setup everything and have good results so far. No interface to manage email campaigns

Evan M.

Email Marketing and Campaigns manager

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