vs.
vs.

Mailchimp

vs

Postmark

vs

Brevo (formerly SendinBlue)

?

Looking for which Email provider will be the best for your use case among

Mailchimp

vs

Postmark

vs

Brevo (formerly SendinBlue)

?

Compare

Mailchimp

vs

Postmark

vs

Brevo (formerly SendinBlue)

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailchimp

vs

Postmark

vs

Brevo (formerly SendinBlue)

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailchimp VS Postmark VS Brevo (formerly Sendinblue) - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailchimp

/webhooks

Postmark

/webhooks

Brevo (formerly SendinBlue)

/v3/webhooks

Event API

Mailchimp

N/A

Postmark

/messages/outbound

Brevo (formerly SendinBlue)

N/A

Contact Management via API

/lists

N/A

Brevo (formerly SendinBlue)

Postmark

Mailchimp

/v3/contacts

Send email through API

/messages/send

Postmark

/email

Brevo (formerly SendinBlue)

Mailchimp

/v3/smtp/email

Documentation

Docs

Postmark

Docs

Brevo (formerly SendinBlue)

Mailchimp

Docs

Ease of Integration

Language & Frameworks

Mailchimp

Postmark

Python
Ruby
PHP
Node.js
iOS
Android
Rails
Ruby
.NET
Java
PHP
Node.js

Brevo (formerly SendinBlue)

C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration

Mailchimp

Brevo (formerly SendinBlue)

Postmark

API Rate Limits

Mailchimp

20 requests/ minute

Postmark

500 messages/ API call

Brevo (formerly SendinBlue)

300RPH -150RPS

Pricing

Pricing Model

Mailchimp

Tiered Pricing

Postmark

Volume Based

Brevo (formerly SendinBlue)

Tiered Pricing
Cost Structure

Mailchimp

$0.0005 - $0.0009/ email
$0.0006 - $0.0015/ email

Brevo (formerly SendinBlue)

Postmark

$0.0005 -$0.0007/ email
Free Tier

Mailchimp

Available (upto 1000/m)

Brevo (formerly SendinBlue)

Postmark

Available (upto 100 emails)
Available (upto 3000/m)
Contract Terms

Mailchimp

Monthly/ Annually
Monthly

Postmark

Brevo (formerly SendinBlue)

Monthly/ Annually

Performance & Resilience

Log Retention

Mailchimp

30 days

Brevo (formerly SendinBlue)

Postmark

7-365 days
Unlimited
Redundancy Mechanisms

Mailchimp

Available

Brevo (formerly SendinBlue)

Postmark

Available
Available
Max Size

Mailchimp

25 MB

Brevo (formerly SendinBlue)

Postmark

10 MB
4 MB
Unicode Encoding

Mailchimp

Not allowed

Brevo (formerly SendinBlue)

Postmark

Not Supported
Supported
Servers Location

Mailchimp

US

Brevo (formerly SendinBlue)

Postmark

US
France, Belgium
Uptime

Mailchimp

99.99%

Postmark

Brevo (formerly SendinBlue)

100%
99.74%

Security & Compliance

Compliance

Mailchimp

SOC II
PCI DSS
ISO 27001

Brevo (formerly SendinBlue)

Type 2 SSAE 16 SOC 1
GDPR

Postmark

ISO 27001:2013
GDPR
Encryption Standards

Mailchimp

TLS 1.2

Brevo (formerly SendinBlue)

SSL
HTTPS
TLS
TLS

Postmark

Email Provider Features

Core Features

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

Postmark

  • Reliable Email Delivery
  • Extensive Data Retention and Analytics
  • Integrated Email Templates
  • Top-notch Customer Support

Brevo (formerly SendinBlue)

  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

Postmark

Mailcoach, CraftCampaign, Customer.io + 14 others

Brevo (formerly SendinBlue)

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

Mailchimp

Yes

Brevo (formerly SendinBlue)

Yes

Yes

Postmark

API Endpoints

Mailchimp

Heading

Postmark

Brevo (formerly SendinBlue)

Webhooks

/webhooks

/webhooks

/v3/webhooks

Events

N/A

/messages/outbound

N/A

Contact Management

/lists

N/A

/v3/contacts

Send Emails

/messages/send

/email

/v3/smtp/email

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailchimp

Postmark

Brevo (formerly SendinBlue)

Language & Frameworks
Python
Ruby
PHP
Node.js
iOS
Android
Rails
Ruby
.NET
Java
PHP
Node.js
C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration
API Rate Limits
20 requests/ minute
500 messages/ API call
300RPH -150RPS

Pricing

Heading

Mailchimp

Postmark

Brevo (formerly SendinBlue)

Pricing Model
Tiered Pricing
Volume Based
Tiered Pricing
Cost Structure
$0.0005 - $0.0009/ email
$0.0006 - $0.0015/ email
$0.0005 -$0.0007/ email
Free Tier
Available (upto 1000/m)
Available (upto 100 emails)
Available (upto 3000/m)
Contract Terms
Monthly/ Annually
Monthly
Monthly/ Annually

Performance & Resilience

Heading

Mailchimp

Postmark

Brevo (formerly SendinBlue)

Log Retention
30 days
7-365 days
Unlimited
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
10 MB
4 MB
Unicode Encoding
Not allowed
Not Supported
Supported
Servers Location
US
US
France, Belgium
Uptime
99.99%
100%
99.74%

Security & Compliance

Heading

Mailchimp

Postmark

Brevo (formerly SendinBlue)

Compliance
SOC II
PCI DSS
ISO 27001
Type 2 SSAE 16 SOC 1
GDPR
ISO 27001:2013
GDPR
Encryption Standards
TLS 1.2
SSL
HTTPS
TLS
TLS

Email Provider Features

Heading

Mailchimp

Postmark

Brevo (formerly SendinBlue)

Core Features
  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

Quickbooks, Shopify, Drupal, Typeform + 314 others

Mailcoach, CraftCampaign, Customer.io + 14 others

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailchimp

vs

Postmark

vs

Brevo (formerly SendinBlue)

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Postmark

Reliable Transactional Email Service

Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.

Ease of Integration

The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.

High Deliverability

Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.

Quality Templates

Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.

User-Friendly UI

The platform's user interface is intuitive and easy to use, providing a hassle-free experience.

Pricing

Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.

Limited Archiving

Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.

Limited to Transactional Emails

Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Heading

Pros

Cons

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Postmark

Reliable Transactional Email Service

Postmark is highly praised for its reliability. Users find it to be a dependable solution for sending transactional emails.

Ease of Integration

The service is easy to integrate with other systems and APIs, making it a seamless choice for developers.

High Deliverability

Users appreciate the high deliverability rate, ensuring that their important transactional emails reach recipients' inboxes promptly.

Quality Templates

Postmark offers well-designed email templates that simplify the process of email campaigns, making it beneficial for marketing purposes as well.

User-Friendly UI

The platform's user interface is intuitive and easy to use, providing a hassle-free experience.

Pricing

Some users find the pricing to be on the higher side, which could be a consideration for those with budget constraints.

Limited Archiving

Postmark lacks an archiving feature, which could be a drawback for users who prefer to have this functionality in their transactional email service.

Limited to Transactional Emails

Postmark focuses on transactional emails, so it may not be suitable for those looking for a comprehensive email marketing solution.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailchimp

,

Postmark

and

Brevo (formerly SendinBlue)

firsthand

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
Postmark
4.6
"

By far, the best solution for Transactional Emails on the Market!

Postmark has come to change the way we send confirmation and transactional emails to our users. Purchase confirmation emails, user activation, and purchase reminders (you name them) ended up in the spam section, bounced or in the promotional folder of our clients. Thanks to Postmark, these emails arrive promptly and when users need them.

Grecia L.

Marketing Lead

"

Fantastic email service that blows away the competition

Much better than Sendgrid, which had endless deliverability problems even sending to e.g. Hotmail/Live.com addresses. UI is intuitive, use of 'sandbox' accounts is great for checking that your apps are sending messages correctly, and most importantly the actual deliverability is fantastic. Dedicated IPs are only available to a subset of customers, but you don't need one to get good deliverability (unlike with Sendgrid where, with exactly the same emails, we were seeing our IPs flagged for spam).

Henry S.

CTO

Reviews for
Brevo (formerly SendinBlue)
4.6
"

One of the best email software

I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month. The only thing I have found that I dislike is navigating the Stats of an email campaign.

Carolyn S.

Small Business

"

Fantastic email service that blows away the competition

Much better than Sendgrid, which had endless deliverability problems even sending to e.g. Hotmail/Live.com addresses. UI is intuitive, use of 'sandbox' accounts is great for checking that your apps are sending messages correctly, and most importantly the actual deliverability is fantastic. Dedicated IPs are only available to a subset of customers, but you don't need one to get good deliverability (unlike with Sendgrid where, with exactly the same emails, we were seeing our IPs flagged for spam).

Henry S.

CTO

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Implement a powerful stack for your notifications

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