vs.
vs.

Mailchimp

vs

Mailjet

vs

SparkPost

?

Looking for which Email provider will be the best for your use case among

Mailchimp

vs

Mailjet

vs

SparkPost

?

Compare

Mailchimp

vs

Mailjet

vs

SparkPost

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailchimp

vs

Mailjet

vs

SparkPost

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailchimp VS Mailjet VS SparkPost - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailchimp

/webhooks

Mailjet

/eventcallbackurl

SparkPost

/api/v1/webhooks

Event API

Mailchimp

N/A

Mailjet

/event

SparkPost

/api/v1/events

Contact Management via API

/lists

/contact

SparkPost

Mailjet

Mailchimp

/api/v1/recipient-lists

Send email through API

/messages/send

Mailjet

/send

SparkPost

Mailchimp

/api/v1/transmissions/

Documentation

Docs

Mailjet

Docs

SparkPost

Mailchimp

Docs

Ease of Integration

Language & Frameworks

Mailchimp

Mailjet

Python
Ruby
PHP
Node.js
iOS
Android
PHP
Python
Ruby
Java
Node.js
C#
.NET
Go

SparkPost

Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration

Mailchimp

SparkPost

Mailjet

API Rate Limits

Mailchimp

20 requests/ minute

Mailjet

100 messages/ API call

SparkPost

1000-50000 emails/ day

Pricing

Pricing Model

Mailchimp

Tiered Pricing

Mailjet

Tiered Pricing

SparkPost

Tiered Pricing
Cost Structure

Mailchimp

$0.0005 - $0.0009/ email
$0.0052 - $0.001/ email

SparkPost

Mailjet

$0.0004 - $0.00052/ email
Free Tier

Mailchimp

Available (upto 1000/m)

SparkPost

Mailjet

Available (upto 6000 emails)
Not Available
Contract Terms

Mailchimp

Monthly/ Annually
Monthly/ Annually

Mailjet

SparkPost

Monthly/ Annually

Performance & Resilience

Log Retention

Mailchimp

30 days

SparkPost

Mailjet

3-13 months
10 days- 6 months
Redundancy Mechanisms

Mailchimp

Available

SparkPost

Mailjet

Available
Available
Max Size

Mailchimp

25 MB

SparkPost

Mailjet

15 MB
20 MB
Unicode Encoding

Mailchimp

Not allowed

SparkPost

Mailjet

Supported
Not Supported
Servers Location

Mailchimp

US

SparkPost

Mailjet

Belgium, Germany
US, EU
Uptime

Mailchimp

99.99%

Mailjet

SparkPost

99.99%
99.9%

Security & Compliance

Compliance

Mailchimp

SOC II
PCI DSS
ISO 27001

SparkPost

ISO 27001
GDPR

Mailjet

ISO 27001:2013
SOC II Type II
GDPR
Encryption Standards

Mailchimp

TLS 1.2

SparkPost

SSL
TLS
TLS

Mailjet

Email Provider Features

Core Features

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

Mailjet

  • Collaborative Workspace
  • Email Creation with Templates
  • Subscription Forms
  • Contacts & Segmentation

SparkPost

  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

Mailjet

ActiveCampaign, Asana, Amazon, Airtable + 108 others

SparkPost

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

Mailchimp

Yes

SparkPost

Yes

Yes

Mailjet

API Endpoints

Mailchimp

Heading

Mailjet

SparkPost

Webhooks

/webhooks

/eventcallbackurl

/api/v1/webhooks

Events

N/A

/event

/api/v1/events

Contact Management

/lists

/contact

/api/v1/recipient-lists

Send Emails

/messages/send

/send

/api/v1/transmissions/

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailchimp

Mailjet

SparkPost

Language & Frameworks
Python
Ruby
PHP
Node.js
iOS
Android
PHP
Python
Ruby
Java
Node.js
C#
.NET
Go
Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration
API Rate Limits
20 requests/ minute
100 messages/ API call
1000-50000 emails/ day

Pricing

Heading

Mailchimp

Mailjet

SparkPost

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0005 - $0.0009/ email
$0.0052 - $0.001/ email
$0.0004 - $0.00052/ email
Free Tier
Available (upto 1000/m)
Available (upto 6000 emails)
Not Available
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

Mailchimp

Mailjet

SparkPost

Log Retention
30 days
3-13 months
10 days- 6 months
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
15 MB
20 MB
Unicode Encoding
Not allowed
Supported
Not Supported
Servers Location
US
Belgium, Germany
US, EU
Uptime
99.99%
99.99%
99.9%

Security & Compliance

Heading

Mailchimp

Mailjet

SparkPost

Compliance
SOC II
PCI DSS
ISO 27001
ISO 27001
GDPR
ISO 27001:2013
GDPR
GDPR
CCPA
Encryption Standards
TLS 1.2
SSL
TLS
TLS

Email Provider Features

Heading

Mailchimp

Mailjet

SparkPost

Core Features
  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

Quickbooks, Shopify, Drupal, Typeform + 314 others

ActiveCampaign, Asana, Amazon, Airtable + 108 others

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailchimp

vs

Mailjet

vs

SparkPost

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Mailjet

Easy Email Campaign Creation

Users find Mailjet easy to use and create email campaigns effortlessly. The platform offers user-friendly features and allows tracking and monitoring of email statistics.

Collaborative Features

Mailjet supports collaboration within teams, enabling multiple team members to work together on email campaigns.

Support for Integrations

The platform offers a variety of integrations, including with eCommerce platforms, making it versatile and compatible with different systems.

Reasonable Pricing for Small Businesses

Small businesses appreciate Mailjet's cost-effectiveness, with plans starting at a lower price point, which can be beneficial for budget-conscious users.

High Deliverability

Users report that most of the emails sent through Mailjet avoid spam filters, indicating good email deliverability.

Limited Email Templates

Some users feel that Mailjet has a limited selection of email templates. They suggest expanding the template library to offer more choices to users.

Interface Design

The interface design is considered a bit basic and not as visually appealing or intuitive as some competitors, which could be improved for a better user experience.

Pricing Can Be High

While it was mentioned as a pro for small businesses, some users mention that Mailjet's pricing can be relatively high compared to other email marketing solutions, which might not be suitable for all budgets.

Support for Advanced Email Templates

Users indicate that Mailjet should work on supporting AMP templates to enhance the platform's email template options.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Heading

Pros

Cons

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Mailjet

Easy Email Campaign Creation

Users find Mailjet easy to use and create email campaigns effortlessly. The platform offers user-friendly features and allows tracking and monitoring of email statistics.

Collaborative Features

Mailjet supports collaboration within teams, enabling multiple team members to work together on email campaigns.

Support for Integrations

The platform offers a variety of integrations, including with eCommerce platforms, making it versatile and compatible with different systems.

Reasonable Pricing for Small Businesses

Small businesses appreciate Mailjet's cost-effectiveness, with plans starting at a lower price point, which can be beneficial for budget-conscious users.

High Deliverability

Users report that most of the emails sent through Mailjet avoid spam filters, indicating good email deliverability.

Limited Email Templates

Some users feel that Mailjet has a limited selection of email templates. They suggest expanding the template library to offer more choices to users.

Interface Design

The interface design is considered a bit basic and not as visually appealing or intuitive as some competitors, which could be improved for a better user experience.

Pricing Can Be High

While it was mentioned as a pro for small businesses, some users mention that Mailjet's pricing can be relatively high compared to other email marketing solutions, which might not be suitable for all budgets.

Support for Advanced Email Templates

Users indicate that Mailjet should work on supporting AMP templates to enhance the platform's email template options.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailchimp

,

Mailjet

and

SparkPost

firsthand

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
Mailjet
4.0
"

My experience using mailjet is positive it is affordable and reliable email marketing tool.

The good thing about the mailjet is they provide services like email marketing campaigns, including email list segmentation, email automation, and email analytics that will be a great help for small business and startups. The bad thing about mailjet's is that it supports a limited number of triggers and conditions, which can make it difficult to create complex email workflows.

Padma M.

Small-Business

"

The best email marketing and email template builder software is Mailjet.

The most helpful thing about the Mailjet platform is that it helps a lot to provide a robust email service and to create and track my company's marketing and transactional emails. The advantage of using this platform is that it helps provide powerful insights and rich data. The templates on this platform are also user-friendly. Its features are also really great, and it is one of the most helpful platforms to offer features like integration with applications.

Phoenix H.

CEO

Reviews for
SparkPost
4.0
"

More likely product for email marketers

Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!

Manish G.

Founding Member

"

The best email marketing and email template builder software is Mailjet.

The most helpful thing about the Mailjet platform is that it helps a lot to provide a robust email service and to create and track my company's marketing and transactional emails. The advantage of using this platform is that it helps provide powerful insights and rich data. The templates on this platform are also user-friendly. Its features are also really great, and it is one of the most helpful platforms to offer features like integration with applications.

Phoenix H.

CEO

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Mailjet
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SparkPost
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Netcore (formerly Pepipost)

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Mailjet
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SocketLabs

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Mailjet
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vs
Brevo (formerly SendinBlue)

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Mailjet
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SparkPost
vs
Elastic Email

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Postmark
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SocketLabs
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MailerLite

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Postmark
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Netcore (formerly Pepipost)
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MailerLite

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Postmark
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SocketLabs
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Netcore (formerly Pepipost)

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Postmark
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Brevo (formerly SendinBlue)
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MailerLite

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Postmark
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Brevo (formerly SendinBlue)
vs
Netcore (formerly Pepipost)

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vs.
vs.
Postmark
vs
Brevo (formerly SendinBlue)
vs
SocketLabs

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vs.
vs.
Postmark
vs
Elastic Email
vs
Netcore (formerly Pepipost)

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vs.
vs.
Postmark
vs
Elastic Email
vs
MailerLite

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vs.
vs.
Postmark
vs
Elastic Email
vs
SocketLabs

Compare email providers Postmark VS Elastic Email VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
Elastic Email
vs
Brevo (formerly SendinBlue)

Compare email providers Postmark VS Elastic Email VS Brevo (formerly Sendinblue) in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
SparkPost
vs
MailerLite

Compare email providers Postmark VS SparkPost VS MailerLite in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
SparkPost
vs
Netcore (formerly Pepipost)

Compare email providers Postmark VS SparkPost VS Netcore (formerly Pepipost) in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
SparkPost
vs
SocketLabs

Compare email providers Postmark VS SparkPost VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
SparkPost
vs
Brevo (formerly SendinBlue)

Compare email providers Postmark VS SparkPost VS Brevo (formerly Sendinblue) in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
SparkPost
vs
Elastic Email

Compare email providers Postmark VS SparkPost VS Elastic Email in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
Mailjet
vs
MailerLite

Compare email providers Postmark VS Mailjet VS MailerLite in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
Mailjet
vs
Netcore (formerly Pepipost)

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vs.
vs.
Postmark
vs
Mailjet
vs
SocketLabs

Compare email providers Postmark VS Mailjet VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
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Mailjet
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Elastic Email

Compare email providers Postmark VS Mailjet VS Elastic Email in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
Mailjet
vs
Brevo (formerly SendinBlue)

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vs.
vs.
Postmark
vs
Mailjet
vs
SparkPost

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vs.
vs.
SMTP.com
vs
Netcore (formerly Pepipost)
vs
MailerLite

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vs.
SMTP.com
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SocketLabs
vs
MailerLite

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vs.
vs.
SMTP.com
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Elastic Email
vs
Netcore (formerly Pepipost)

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vs.
vs.
SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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MailerLite

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SMTP.com
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Brevo (formerly SendinBlue)
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SocketLabs

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SMTP.com
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Elastic Email
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MailerLite

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vs.
vs.
SMTP.com
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Elastic Email
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SocketLabs

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vs.
vs.
SMTP.com
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Elastic Email
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Brevo (formerly SendinBlue)

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SMTP.com
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SparkPost
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Netcore (formerly Pepipost)

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SMTP.com
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SparkPost
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MailerLite

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vs.
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SMTP.com
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SparkPost
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SocketLabs

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vs.
vs.
SMTP.com
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SparkPost
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Elastic Email

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vs.
vs.
SMTP.com
vs
SparkPost
vs
Brevo (formerly SendinBlue)

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vs.
SMTP.com
vs
Mailjet
vs
MailerLite

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vs.
vs.
SMTP.com
vs
Mailjet
vs
Netcore (formerly Pepipost)

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vs.
vs.
SMTP.com
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Mailjet
vs
SocketLabs

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vs.
SMTP.com
vs
Mailjet
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Brevo (formerly SendinBlue)

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vs.
vs.
SMTP.com
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Mailjet
vs
Elastic Email

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SMTP.com
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Postmark
vs
MailerLite

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vs.
SMTP.com
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Mailjet
vs
SparkPost

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vs.
SMTP.com
vs
Postmark
vs
Netcore (formerly Pepipost)

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vs.
vs.
SMTP.com
vs
Postmark
vs
SocketLabs

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vs.
vs.
SMTP.com
vs
Postmark
vs
Brevo (formerly SendinBlue)

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vs.
vs.
SMTP.com
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Postmark
vs
Elastic Email

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vs.
vs.
SMTP.com
vs
Postmark
vs
SparkPost

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vs.
SMTP.com
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Postmark
vs
Mailjet

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vs.
Amazon SES
vs
SocketLabs
vs
MailerLite

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vs.
Amazon SES
vs
Netcore (formerly Pepipost)
vs
MailerLite

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vs.
Amazon SES
vs
SocketLabs
vs
Netcore (formerly Pepipost)

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vs.
Amazon SES
vs
Brevo (formerly SendinBlue)
vs
MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
vs
Netcore (formerly Pepipost)

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vs.
Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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vs.
Amazon SES
vs
Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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Elastic Email
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MailerLite

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vs.
Amazon SES
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Elastic Email
vs
Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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SparkPost
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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SocketLabs

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Amazon SES
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Mailjet
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SocketLabs

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vs.
Amazon SES
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SparkPost
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Elastic Email

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