vs.
vs.

Mailchimp

vs

Amazon SES

vs

SparkPost

?

Looking for which Email provider will be the best for your use case among

Mailchimp

vs

Amazon SES

vs

SparkPost

?

Compare

Mailchimp

vs

Amazon SES

vs

SparkPost

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailchimp

vs

Amazon SES

vs

SparkPost

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailchimp VS Amazon SES VS SparkPost - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailchimp

/webhooks

Amazon SES

N/A

SparkPost

/api/v1/webhooks

Event API

Mailchimp

N/A

Amazon SES

/v2/email/configuration-sets/ConfigurationSetName/event-destinations/

SparkPost

/api/v1/events

Contact Management via API

/lists

/v2/email/contact-lists/

SparkPost

Amazon SES

Mailchimp

/api/v1/recipient-lists

Send email through API

/messages/send

Amazon SES

/v2/email/outbound-emails

SparkPost

Mailchimp

/api/v1/transmissions/

Documentation

Docs

Amazon SES

Docs

SparkPost

Mailchimp

Docs

Ease of Integration

Language & Frameworks

Mailchimp

Amazon SES

Python
Ruby
PHP
Node.js
iOS
Android
C++
Go
Java
Javascript
Kotlin
.NET
PHP
Python
Ruby
Swift

SparkPost

Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration

Mailchimp

SparkPost

Amazon SES

API Rate Limits

Mailchimp

20 requests/ minute

Amazon SES

1 request/ second

SparkPost

1000-50000 emails/ day

Pricing

Pricing Model

Mailchimp

Tiered Pricing

Amazon SES

Pay-as-you-go

SparkPost

Tiered Pricing
Cost Structure

Mailchimp

$0.0005 - $0.0009/ email
$0.02/1000 email - $0.08/1000 email + $15/ month

SparkPost

Amazon SES

$0.0004 - $0.00052/ email
Free Tier

Mailchimp

Available (upto 1000/m)

SparkPost

Amazon SES

Not Available
Not Available
Contract Terms

Mailchimp

Monthly/ Annually
Monthly

Amazon SES

SparkPost

Monthly/ Annually

Performance & Resilience

Log Retention

Mailchimp

30 days

SparkPost

Amazon SES

1-10 years
10 days- 6 months
Redundancy Mechanisms

Mailchimp

Available

SparkPost

Amazon SES

Available
Available
Max Size

Mailchimp

25 MB

SparkPost

Amazon SES

40 MB
20 MB
Unicode Encoding

Mailchimp

Not allowed

SparkPost

Amazon SES

Supported
Not Supported
Servers Location

Mailchimp

US

SparkPost

Amazon SES

US, Asia-Pacific, Canada, Europe, Israel, Middle East, South America
US, EU
Uptime

Mailchimp

99.99%

Amazon SES

SparkPost

99.9%
99.9%

Security & Compliance

Compliance

Mailchimp

SOC II
PCI DSS
ISO 27001

SparkPost

CSA STAR CCM v4.0
ISO/IEC 27001:2013
ISO14001
ISO/IEC 20000-1:2018

Amazon SES

ISO 27001:2013
SOC II Type II
GDPR
ISO14001
Encryption Standards

Mailchimp

TLS 1.2

SparkPost

AES GCM
SSE
TLS

Amazon SES

Email Provider Features

Core Features

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

Amazon SES

  • Email deliverability tools
  • Flexible email deployment options
  • Sender and identity management
  • Email security

SparkPost

  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

Amazon SES

Paypal, Drupal, Typeform ++

SparkPost

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

Mailchimp

Yes

SparkPost

Yes

Yes

Amazon SES

API Endpoints

Mailchimp

Heading

Amazon SES

SparkPost

Webhooks

/webhooks

N/A

/api/v1/webhooks

Events

N/A

/v2/email/configuration-sets/ConfigurationSetName/event-destinations/

/api/v1/events

Contact Management

/lists

/v2/email/contact-lists/

/api/v1/recipient-lists

Send Emails

/messages/send

/v2/email/outbound-emails

/api/v1/transmissions/

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailchimp

Amazon SES

SparkPost

Language & Frameworks
Python
Ruby
PHP
Node.js
iOS
Android
C++
Go
Java
Javascript
Kotlin
.NET
PHP
Python
Ruby
Swift
Node
PHP
Python
Java
Elixir
Nodemailer
Go
Setup & Configuration
API Rate Limits
20 requests/ minute
1 request/ second
1000-50000 emails/ day

Pricing

Heading

Mailchimp

Amazon SES

SparkPost

Pricing Model
Tiered Pricing
Pay-as-you-go
Tiered Pricing
Cost Structure
$0.0005 - $0.0009/ email
$0.02/1000 email - $0.08/1000 email + $15/ month
$0.0004 - $0.00052/ email
Free Tier
Available (upto 1000/m)
Not Available
Not Available
Contract Terms
Monthly/ Annually
Monthly
Monthly/ Annually

Performance & Resilience

Heading

Mailchimp

Amazon SES

SparkPost

Log Retention
30 days
1-10 years
10 days- 6 months
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
40 MB
20 MB
Unicode Encoding
Not allowed
Supported
Not Supported
Servers Location
US
US, Asia-Pacific, Canada, Europe, Israel, Middle East, South America
US, EU
Uptime
99.99%
99.9%
99.9%

Security & Compliance

Heading

Mailchimp

Amazon SES

SparkPost

Compliance
SOC II
PCI DSS
ISO 27001
CSA STAR CCM v4.0
ISO/IEC 27001:2013
ISO14001
ISO/IEC 20000-1:2018
ISO 27001:2013
ISO/IEC 27001:2013
GDPR
CCPA
Encryption Standards
TLS 1.2
AES GCM
SSE
TLS

Email Provider Features

Heading

Mailchimp

Amazon SES

SparkPost

Core Features
  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
  • Custom Tracking Domain.
  • Multiple Domains.
  • Dedicated IP
  • Sender Reputation Management.
Integration Ecosystem

Quickbooks, Shopify, Drupal, Typeform + 314 others

Paypal, Drupal, Typeform ++

AtomicMailSender, DirectMail, The Browser + 40 more

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailchimp

vs

Amazon SES

vs

SparkPost

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Amazon SES

Cost-Effective

Amazon SES is often praised for its cost-effectiveness, especially for small businesses and startups.

High Email Volume

Users appreciate its ability to handle high volumes of transactional and marketing emails.

Reputation Management

It helps users avoid email reputation issues and deliver emails reliably.

Integration

Amazon SES easily integrates with various applications and languages, making it convenient for developers.

API

The API provided by Amazon SES is well-liked for email sending and automation.

Setup Complexity

Some users find the initial setup and configuration of Amazon SES to be complex, requiring technical expertise.

Region-Based Outbound Email Relay

Amazon SES's region-based outbound email relay can be a drawback for some users who need more flexibility in migration.

Support

Users have mentioned limited or email-only support as a downside. Fast resolution of issues may be a challenge.

Verification Process

Some users found the verification process and transitioning from a sandbox environment to a production environment challenging and time-consuming.

SMTP Server Limitation

The SMTP server provided by Amazon SES may not be as powerful as some other options in the market.

Steep Learning Curve

Learning to use Amazon SES effectively can be a bit challenging and may require a strong technical understanding.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Heading

Pros

Cons

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Amazon SES

Cost-Effective

Amazon SES is often praised for its cost-effectiveness, especially for small businesses and startups.

High Email Volume

Users appreciate its ability to handle high volumes of transactional and marketing emails.

Reputation Management

It helps users avoid email reputation issues and deliver emails reliably.

Integration

Amazon SES easily integrates with various applications and languages, making it convenient for developers.

API

The API provided by Amazon SES is well-liked for email sending and automation.

Setup Complexity

Some users find the initial setup and configuration of Amazon SES to be complex, requiring technical expertise.

Region-Based Outbound Email Relay

Amazon SES's region-based outbound email relay can be a drawback for some users who need more flexibility in migration.

Support

Users have mentioned limited or email-only support as a downside. Fast resolution of issues may be a challenge.

Verification Process

Some users found the verification process and transitioning from a sandbox environment to a production environment challenging and time-consuming.

SMTP Server Limitation

The SMTP server provided by Amazon SES may not be as powerful as some other options in the market.

Steep Learning Curve

Learning to use Amazon SES effectively can be a bit challenging and may require a strong technical understanding.

SparkPost

Ease of Use

Some users find SparkPost to be easy to handle, making it accessible for both tech-savvy individuals and those less familiar with email marketing.

Email Deliverability

Users appreciate SparkPost's ability to deliver emails effectively, ensuring that messages reach their intended recipients.

Analytics

SparkPost offers robust analytics features, allowing users to track important metrics such as opens, clicks, unsubscribes, and bounces. This data can be valuable for optimizing email campaigns.

Customizable Templates

SparkPost provides users with a variety of customizable email templates, making it easier to create professional and visually appealing emails.

Support

Some users have had positive experiences with SparkPost's customer support, particularly when dealing with email deliverability issues.

Account Suspension

A significant concern expressed by several users is that SparkPost has been reported to suspend accounts without clear reasons. This suspension can happen shortly after payment, and some users feel that there's a lack of communication or explanation from SparkPost regarding these account suspensions.

Responsiveness

Users have mentioned issues with the responsiveness of SparkPost's support team. Some have reported slow response times, which can be frustrating when dealing with time-sensitive issues.

Template Variety

Some users feel that the available templates in SparkPost are more geared towards social media purposes, potentially limiting the platform's suitability for other types of content.

Standard Formatting

Users have indicated that most templates are designed primarily for social media, which may not be suitable for all email marketing needs.

Limited Customization

A few users have noted that they would like more flexibility to customize templates to their specific requirements.

Inconsistent IP Warmup

SparkPost may require advanced knowledge or development assistance for setting up dedicated IP environments, and some users have expressed the need for more guidance in this area.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailchimp

,

Amazon SES

and

SparkPost

firsthand

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
Amazon SES
4.3
"

It's all in the name, simple.

We used to run our business email through the same mail servers as our product emails. It was a continual pain point. We would seem to end up in continual loop of blacklists and lobbying to get off of blacklists for seemingly no good reason. No longer with SES. Low volume of real people in business email and high volume of transactional emails through SES with no hassles.

John D.

Mid-Market

"

Ever since switching to SES we hardly think about email issues.

Our IT dept made the switch to Amazon SES about 1.5 years ago. Because SES we use to run tests and figure out email issues in the marketing department, which is not our job. It became our job when we saw low engagement. With SES we haven't brought up any issues with IT for a very long time. There are no dislikes; the best an email-sending service can do is deliver emails every time and fast. Marketer concentrating on email messaging is how we can best send our time.

Tammy Y.

VP of Online Marketing

Reviews for
SparkPost
4.0
"

More likely product for email marketers

Best about this product is -Easy to handle, Better deliverability, Track opens, clicks, unsubscribe, bounce, etc, Have template builder, Get help of customer sucess in-case face any issues such as email deliverability, spam issues etc. We have implemented the same in our marketing automation flow through webengage and the jorneys works well. We would need more support in future whenever we increase our automation journey flow!

Manish G.

Founding Member

"

Ever since switching to SES we hardly think about email issues.

Our IT dept made the switch to Amazon SES about 1.5 years ago. Because SES we use to run tests and figure out email issues in the marketing department, which is not our job. It became our job when we saw low engagement. With SES we haven't brought up any issues with IT for a very long time. There are no dislikes; the best an email-sending service can do is deliver emails every time and fast. Marketer concentrating on email messaging is how we can best send our time.

Tammy Y.

VP of Online Marketing

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Mailjet
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Elastic Email
vs
Brevo (formerly SendinBlue)

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Mailjet
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SparkPost
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MailerLite

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Mailjet
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Netcore (formerly Pepipost)

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Mailjet
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SocketLabs

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Mailjet
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Brevo (formerly SendinBlue)

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Mailjet
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SparkPost
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Elastic Email

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Postmark
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SocketLabs
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MailerLite

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Postmark
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Netcore (formerly Pepipost)
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MailerLite

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Postmark
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SocketLabs
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Netcore (formerly Pepipost)

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Postmark
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Brevo (formerly SendinBlue)
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MailerLite

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Postmark
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Brevo (formerly SendinBlue)
vs
Netcore (formerly Pepipost)

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vs.
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Postmark
vs
Brevo (formerly SendinBlue)
vs
SocketLabs

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vs.
vs.
Postmark
vs
Elastic Email
vs
Netcore (formerly Pepipost)

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vs.
Postmark
vs
Elastic Email
vs
MailerLite

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vs.
vs.
Postmark
vs
Elastic Email
vs
SocketLabs

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vs.
vs.
Postmark
vs
Elastic Email
vs
Brevo (formerly SendinBlue)

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vs.
vs.
Postmark
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SparkPost
vs
MailerLite

Compare email providers Postmark VS SparkPost VS MailerLite in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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vs.
Postmark
vs
SparkPost
vs
Netcore (formerly Pepipost)

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vs.
vs.
Postmark
vs
SparkPost
vs
SocketLabs

Compare email providers Postmark VS SparkPost VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
SparkPost
vs
Brevo (formerly SendinBlue)

Compare email providers Postmark VS SparkPost VS Brevo (formerly Sendinblue) in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
SparkPost
vs
Elastic Email

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vs.
vs.
Postmark
vs
Mailjet
vs
MailerLite

Compare email providers Postmark VS Mailjet VS MailerLite in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
Mailjet
vs
Netcore (formerly Pepipost)

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vs.
vs.
Postmark
vs
Mailjet
vs
SocketLabs

Compare email providers Postmark VS Mailjet VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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vs.
Postmark
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Mailjet
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Elastic Email

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vs.
vs.
Postmark
vs
Mailjet
vs
Brevo (formerly SendinBlue)

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vs.
Postmark
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Mailjet
vs
SparkPost

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vs.
SMTP.com
vs
Netcore (formerly Pepipost)
vs
MailerLite

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SMTP.com
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SocketLabs
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MailerLite

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vs.
SMTP.com
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Elastic Email
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Netcore (formerly Pepipost)

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vs.
SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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MailerLite

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SMTP.com
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Brevo (formerly SendinBlue)
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SocketLabs

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SMTP.com
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Elastic Email
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MailerLite

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vs.
SMTP.com
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Elastic Email
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SocketLabs

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vs.
vs.
SMTP.com
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Elastic Email
vs
Brevo (formerly SendinBlue)

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SMTP.com
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SparkPost
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Netcore (formerly Pepipost)

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SMTP.com
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MailerLite

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SMTP.com
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SparkPost
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SocketLabs

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vs.
SMTP.com
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SparkPost
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Elastic Email

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vs.
SMTP.com
vs
SparkPost
vs
Brevo (formerly SendinBlue)

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vs.
SMTP.com
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Mailjet
vs
MailerLite

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vs.
SMTP.com
vs
Mailjet
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Netcore (formerly Pepipost)

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vs.
SMTP.com
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Mailjet
vs
SocketLabs

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vs.
SMTP.com
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Mailjet
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Brevo (formerly SendinBlue)

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vs.
vs.
SMTP.com
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Mailjet
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Elastic Email

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SMTP.com
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Postmark
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MailerLite

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vs.
SMTP.com
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Mailjet
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SparkPost

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vs.
SMTP.com
vs
Postmark
vs
Netcore (formerly Pepipost)

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vs.
vs.
SMTP.com
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Postmark
vs
SocketLabs

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vs.
vs.
SMTP.com
vs
Postmark
vs
Brevo (formerly SendinBlue)

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vs.
SMTP.com
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Postmark
vs
Elastic Email

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vs.
SMTP.com
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Postmark
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SparkPost

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vs.
SMTP.com
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Postmark
vs
Mailjet

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vs.
Amazon SES
vs
SocketLabs
vs
MailerLite

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Amazon SES
vs
Netcore (formerly Pepipost)
vs
MailerLite

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Amazon SES
vs
SocketLabs
vs
Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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Elastic Email
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MailerLite

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Amazon SES
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Elastic Email
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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SparkPost
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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SocketLabs

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Amazon SES
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Mailjet
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SocketLabs

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Amazon SES
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SparkPost
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Elastic Email

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