vs.

Mailchimp

vs

Amazon SES

?

Looking for which Email provider will be the best for your use case among

Mailchimp

vs

Amazon SES

?

Compare

Mailchimp

vs

Amazon SES

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailchimp

vs

Amazon SES

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Mailchimp

?

A popular all-in-one marketing platform for small businesses. Includes email marketing, automation, landing pages, & CRM capabilities. Offers a free plan & various pricing tiers.

What is

Amazon SES

?

A fully managed email service for sending & receiving large amounts of emails. Offers high deliverability, scalability, & cost-effectiveness. Best suited for larger businesses.

Comparative Guide:

Mailchimp vs Amazon SES - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailchimp

/webhooks

Amazon SES

N/A

Event API

Mailchimp

N/A

Amazon SES

/v2/email/configuration-sets/ConfigurationSetName/event-destinations/

Contact Management via API

Mailchimp

/lists

Amazon SES

/v2/email/contact-lists/

Send email through API

Mailchimp

/messages/send

Amazon SES

/v2/email/outbound-emails

Documentation

Mailchimp

Docs

Amazon SES

Docs

Ease of Integration

Language & Frameworks

Mailchimp

Python
Ruby
PHP
Node.js
Android
iOS

Amazon SES

C++
Go
Java
Javascript
Kotlin
.NET
PHP
Python
Ruby
Swift
Setup & Configuration

Mailchimp

Amazon SES

API Rate Limits

Mailchimp

20 requests/ minute

Amazon SES

1 request/ second

Pricing

Pricing Model

Mailchimp

Tiered Pricing

Amazon SES

Pay-as-you-go
Cost Structure

Mailchimp

$0.0005 - $0.0009/ email

Amazon SES

$0.0005 - $0.0009/ email
Free Tier

Mailchimp

Available (upto 1000/m)

Amazon SES

Not Available
Contract Terms

Mailchimp

Monthly/ Annually

Amazon SES

Monthly

Performance & Resilience

Log Retention

Mailchimp

30 days

Amazon SES

1-10 years
Redundancy Mechanisms

Mailchimp

Available

Amazon SES

Available
Max Size

Mailchimp

25 MB

Amazon SES

40 MB
Unicode Encoding

Mailchimp

Not allowed

Amazon SES

Supported
Servers Location

Mailchimp

US

Amazon SES

US, Asia-Pacific, Canada, Europe, Israel, Middle East, South America
Uptime

Mailchimp

99.99%

Amazon SES

99.9%

Security & Compliance

Compliance

Mailchimp

SOC II
PCI DSS
ISO 27001

Amazon SES

CSA STAR CCM v4.0
ISO/IEC 27001:2013
ISO14001
ISO/IEC 20000-1:2018
Encryption Standards

Mailchimp

TLS 1.2

Amazon SES

AES GCM
SSE

Email Provider Features

Core Features

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

Amazon SES

  • Email deliverability tools
  • Flexible email deployment options
  • Sender and identity management
  • Email security
Integration Ecosystem

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

Amazon SES

Paypal, Drupal, Typeform ++

Custom Domains

Mailchimp

Yes

Amazon SES

Yes

API Endpoints

Ease of Integration

Pricing

Performance & Resilience

Security & Compliance

Email Provider Features

Calculate your Savings, one step at a time!

Pros and Cons:

Mailchimp

vs

Amazon SES

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Amazon SES

Cost-Effective

Amazon SES is often praised for its cost-effectiveness, especially for small businesses and startups.

High Email Volume

Users appreciate its ability to handle high volumes of transactional and marketing emails.

Reputation Management

It helps users avoid email reputation issues and deliver emails reliably.

Integration

Amazon SES easily integrates with various applications and languages, making it convenient for developers.

API

The API provided by Amazon SES is well-liked for email sending and automation.

Setup Complexity

Some users find the initial setup and configuration of Amazon SES to be complex, requiring technical expertise.

Region-Based Outbound Email Relay

Amazon SES's region-based outbound email relay can be a drawback for some users who need more flexibility in migration.

Support

Users have mentioned limited or email-only support as a downside. Fast resolution of issues may be a challenge.

Verification Process

Some users found the verification process and transitioning from a sandbox environment to a production environment challenging and time-consuming.

SMTP Server Limitation

The SMTP server provided by Amazon SES may not be as powerful as some other options in the market.

Steep Learning Curve

Learning to use Amazon SES effectively can be a bit challenging and may require a strong technical understanding.

Heading

Pros

Cons

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Amazon SES

Cost-Effective

Amazon SES is often praised for its cost-effectiveness, especially for small businesses and startups.

High Email Volume

Users appreciate its ability to handle high volumes of transactional and marketing emails.

Reputation Management

It helps users avoid email reputation issues and deliver emails reliably.

Integration

Amazon SES easily integrates with various applications and languages, making it convenient for developers.

API

The API provided by Amazon SES is well-liked for email sending and automation.

Setup Complexity

Some users find the initial setup and configuration of Amazon SES to be complex, requiring technical expertise.

Region-Based Outbound Email Relay

Amazon SES's region-based outbound email relay can be a drawback for some users who need more flexibility in migration.

Support

Users have mentioned limited or email-only support as a downside. Fast resolution of issues may be a challenge.

Verification Process

Some users found the verification process and transitioning from a sandbox environment to a production environment challenging and time-consuming.

SMTP Server Limitation

The SMTP server provided by Amazon SES may not be as powerful as some other options in the market.

Steep Learning Curve

Learning to use Amazon SES effectively can be a bit challenging and may require a strong technical understanding.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailchimp

and

Amazon SES

firsthand

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
Amazon SES
4.3
"

It's all in the name, simple.

We used to run our business email through the same mail servers as our product emails. It was a continual pain point. We would seem to end up in continual loop of blacklists and lobbying to get off of blacklists for seemingly no good reason. No longer with SES. Low volume of real people in business email and high volume of transactional emails through SES with no hassles.

John D.

Mid-Market

"

Ever since switching to SES we hardly think about email issues.

Our IT dept made the switch to Amazon SES about 1.5 years ago. Because SES we use to run tests and figure out email issues in the marketing department, which is not our job. It became our job when we saw low engagement. With SES we haven't brought up any issues with IT for a very long time. There are no dislikes; the best an email-sending service can do is deliver emails every time and fast. Marketer concentrating on email messaging is how we can best send our time.

Tammy Y.

VP of Online Marketing

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