SuprSend vs Marketo: agentic multi-channel vs B2B email

Both run campaigns, journeys and triggered messages. Marketo Engage was built for a marketing operations team working in a canvas over a lead database synced with Salesforce or Dynamics. SuprSend is multi-channel orchestration that engineering, product, growth and their agents all build in, for transactional, product and marketing messages alike.

Why teams choose SuprSend over Marketo Engage

AI works where your team works

People build and send from the dashboard, Slack, the repo, Claude or ChatGPT. Agents create workflows, write templates, set preferences, trigger sends and read the log, and the SuprSend agent explains a failed send. Marketo’s MCP server builds programs and campaigns; nothing in Marketo explains a failed send.

Reach customers on nine channels with every message

Email, SMS, WhatsApp, mobile and web push, Slack, Teams, in-app inbox and webhooks sit on one user profile. A password reset, a comment alert and a win-back campaign share the same workflows, preferences and logs. Marketo sends email, sells SMS and push as add-ons, and has no inbox.

Customise notifications per tenant, with per-user preferences

Each customer account gets its own sending domain and provider, its own template version, its own channel and category defaults and its own inbox feed, with sub-tenants five levels deep. Users pick channels per category. Marketo splits one database into workspaces and gives each person an Unsubscribed flag.

Failover, batching and version history under every message

A failed send moves to the next provider, bursts collapse into a digest, events are checked against a schema, every workflow keeps versions with rollback, and test mode blocks real delivery outside production. Marketo sends from Adobe’s mail servers with no fallback provider, no digest and no version history.

Build notifications in the dashboard, in your own agent, or in your codebase

A product manager changes a workflow in the dashboard. A developer ships the same workflow through a pull request. A marketer asks Claude to send a campaign. All three work on the same workflows, templates and logs, so nobody waits on a ticket.

The built-in agent builds, edits and debugs notifications from a description; product and growth ship without a ticket.

Connect the MCP to Claude, ChatGPT or any client and operate templates, workflows, tenants and preferences from there.

CLI and API keep workflows versioned, diffable and reviewed in pull requests; coding agents make bulk changes.

One SuprSend customer runs its marketing email end to end from Claude Code, with nobody in the dashboard.

Marketo Engage is built in its program and smart campaign canvas on one production instance. Its asset API and an Adobe-hosted MCP server with more than 100 operations create forms, programs, emails and smart campaigns from Claude, Cursor or Codex, generative AI drafts email copy in the editor, and there is no command-line tool.

Everything from one place

SuprSend unifies transactional, product and customer engagement messages in one system. A marketing team working in the SuprSend dashboard also runs the event-driven transactional messages, from the same workflows, lists and logs as its campaigns.

Lists built five waysSegmentation rules, a scheduled warehouse query, a CSV, the API, or a Segment, Mixpanel or Amplitude sync.

User properties with no schema to declareAny number per user, any JSON value, nested objects and arrays included.

An inbox inside your productDrop-in or headless on web and mobile, with read state and per-tenant feeds.

Users choose channels per categoryAccount admins set the defaults and mark security alerts mandatory.

Your own providers, with fallbackSendGrid, SES, Postmark or Twilio in an ordered list with a timer.

Batching, digest, translations and schemaFour digest modes, translation files per language, events validated on arrival.

Logs that say whyRendered content, the vendor error and the block reason on every message.

Short answer

If this is you	Choose
A B2B marketing operations team runs lead scoring, nurture and attribution on a database synced with Salesforce or Dynamics	Marketo
Sales needs lead alerts, routing and a view of marketing activity inside the CRM	Marketo
Webinars, events, forms and landing pages should run from the same tool as email	Marketo
Messages start from what users do in your product and reach email, push, SMS, Slack and an inbox	SuprSend
A marketing team wants password resets, invoices and alerts in the same dashboard, lists and logs as its campaigns	SuprSend
You want agents to build, send and manage your notifications from Claude, ChatGPT, Claude Code, Cursor or Slack	SuprSend
Each customer account needs its own domain, provider, content and defaults	SuprSend
A send that fails at the provider has to go out through another one	SuprSend
Notification data has to stay in your own cloud	SuprSend
Marketing keeps Marketo for lead management and the product needs its own notifications	Both

At a glance

	SuprSend	Marketo
Best when	Engineering, product and growth all send to users, on every channel	Marketing ops runs scoring, nurture and attribution with the CRM
Who uses it	Engineers, product, growth, marketing, and agents; unlimited seats	Marketing operations; 10 users on Growth, 25 above
Messages covered	Transactional, product and customer engagement, in one system	B2B email campaigns and nurture; transactional email through Request Campaign
Built and changed from	Dashboard agent, your own agent over MCP, CLI and API	Program canvas, REST asset API, hosted MCP server
Channels	Email, SMS, WhatsApp, mobile push, web push, Slack, Teams, in-app, webhook	Email; SMS and mobile push as add-ons
Data model	Users with JSON properties, objects, nested tenants	People with typed fields, companies, opportunities, custom objects
Multi-tenancy	Tenants with own provider, domain, template version, defaults, feed	Workspaces and partitions; Prime and Ultimate, add-on below
Preferences	Per category and channel, digest schedule, tenant defaults	Unsubscribed flag; subscription centre you build from a form
Workflows	One send step for all channels; digest, routing, failover, versions	Smart campaigns and engagement programs; one action per channel
In-app	Inbox on web, React Native, Flutter, iOS, Android	Modals and banners in mobile apps, add-on
Provider failover	Ordered vendor list with timer; Essentials and up	None; Adobe’s mail servers
Log retention	30 days Free, 90 days paid, custom Enterprise	25 months for most activities; 90 days for Send Email and Delivered
AI	Agent builds, drafts and debugs in dashboard or Slack; MCP; Agent SDK	Generative email copy; hosted MCP server
Hosting	SuprSend cloud on every plan; your VPC, on-prem or BYOC on Enterprise, full product, supported	Adobe cloud
Pricing model	Per notification per channel; users free; 10,000 free a month	Annual contract on database size and package; quote only
Implementation	Days: API or SDK call, workflows in the dashboard or by CLI	Sales-led; instance, domains and CRM sync before the first send
Compliance	SOC 2 Type II, GDPR, HIPAA BAA on Enterprise	SOC 2 Type 2, ISO 27001, GDPR, HIPAA ready
G2	4.8, 129 reviews	4.1, 3,148 reviews

What each is built for

Marketo Engage

Marketo Engage is Adobe’s B2B marketing automation platform. Its centre is the lead: a person record synced two ways with Salesforce or Dynamics, scored on behaviour, moved through nurture streams and handed to sales.

It suits marketing operations teams that run hundreds of cloned programs from one structure, with email native and SMS, push and webinars added as packages and add-ons around it.

SuprSend

SuprSend is agentic multi-channel orchestration for products. One event becomes the right message on every channel through a workflow that batches, routes and fails over, built from the dashboard, the repo or an agent.

It suits products where engineering, product and growth all send to users, often across many customer accounts. Transactional, product and marketing messages share one user profile, one preference model and one log.

Where Marketo wins

Native two-way CRM syncSalesforce, Microsoft Dynamics and Veeva on every package, with campaign membership and opportunities in the person record.

Lead scoring, routing and sales alertsWeighted scores on any activity, routing to the owning rep, and Target Account Management for ABM on Prime and Ultimate.

Nurture depthEngagement programs with streams, cadences and transition rules, and smart campaigns on form fills, page visits, score changes and CRM events.

Attribution and revenue reportingAttribution and ROI dashboards on Select and up, Advanced Journey Analytics on Prime, Marketo Measure on Ultimate.

Events and webinarsEvent programs with registration and check-in, and interactive webinars hosted in the product on Select and up.

Forms, landing pages and paid mediaForms, landing pages, SEO tooling and audience matching into Google, Facebook and LinkedIn on every package.

A/B tests and predictive contentA/B/n tests on emails and landing pages, champion and challenger in email programs, and Predictive Content on Select and up.

A hosted MCP server with more than 100 operationsForms, programs, smart campaigns, leads, emails, snippets, lists and folders from Claude, Cursor or Codex, with no delete operations exposed.

Where SuprSend wins

Development, staging and production on every planPromote from staging to production with the CLI. Marketo includes a sandbox instance on Prime and Ultimate and sells it below.

Lists from your warehouse and your CDPA scheduled SQL query, a Segment, Mixpanel or Amplitude sync, or rules on properties and events. Marketo lists come from person fields, activities, the CRM and imports.

User properties with no schemaAny number, any JSON value. Marketo fields are created one at a time with a type fixed at creation.

An inbox inside your productReact, Angular, Vue, React Native, Flutter, iOS and Android SDKs with read state, tabs and per-tenant feeds. Marketo’s in-app message is a modal or banner in a mobile app.

Logs that say whyRendered content and the vendor error per message, block reasons named, S3 sync, CSV export to 50 million rows. Marketo drops Send Email and Email Delivered activities after 90 days.

No seat count and no daily API quotaUnlimited team members on every plan. Marketo includes 10 or 25 users and 20,000 or 50,000 API calls a day.

A free plan and a first send the same day10,000 notifications a month with no sales call. Marketo is sold on an annual contract through Adobe sales.

A choice of where it runsSuprSend cloud on every plan, or the full product in your VPC, on-prem or bring your own cloud on Enterprise.

Who works in it

Marketo

Marketing operations builds programs, smart lists and smart campaigns in the canvas and owns the instance. Sales reads scores, alerts and marketing activity from Salesforce or Dynamics through Sales Insight.

Agents connect to the hosted MCP server to create forms, programs, emails and smart campaigns and look up leads, within the instance’s daily API quota.

SuprSend

Engineers integrate once through the API, a backend SDK in Python, Node, Java or Go, the CLI and MCP, and keep workflows and templates in the repo. Product, growth and marketing build workflows, lists, content and broadcasts in the dashboard, or have the built-in agent build them, with versions to roll back and a test mode.

Agents connect over MCP from Claude, ChatGPT, Claude Code or Cursor and create users and tenants, set preferences, write templates, trigger a notification and read the log.

Feature by feature

From both pricing pages, Adobe’s pricing and packaging PDF, both documentation sites and the SuprSend product, September 2026. Plan names mark the lowest plan or package that includes a feature.

How notifications are built and changed

Everything in SuprSend has an API and a file form behind the dashboard, so it can be scripted, versioned, staged and handed to an agent. Marketo is built in its canvas on one production instance, with an asset API and an MCP server that create the same objects.

Capability	SuprSend	Marketo
Visual builder	YESWorkflows, lists, templates, broadcasts	YESPrograms, smart lists, flows, schedules
Workflows and templates by API	YESFull create, read, update	YESAsset API creates programs, emails, smart campaigns, flow steps
CLI push and pull of assets	YESWorkflows, templates, schemas, events, categories, translations	NO
Promote staging to production from CI	YESBy CLI	PARTIALProgram import from a sandbox instance, in the UI
Change many assets in one command or prompt	YESBy CLI or agent	PARTIALClone a program; tokens localise the clones
Authoring from an IDE over MCP	YESCursor, Claude Code, Windsurf	YESCursor, Claude Code, Codex, VS Code
Built-in agent that builds and edits	YESIn the dashboard or Slack	PARTIALGenerative email copy in the editor
Headless UI components	YESInbox, preference centre, template editor	NO

Teams and scope

Marketo is sold to marketing operations, seat by seat, with sales reading it from the CRM. SuprSend is one system for engineering, product, growth and marketing, with no seat count.

Capability	SuprSend	Marketo
Who builds automations	Engineers, product, growth, marketing; dashboard, CLI, MCP or agent	Marketing operations in the canvas; developers through the API and MCP
Team seats	Unlimited on every plan	10 on Growth, 25 on Select, Prime and Ultimate; more by purchase
Transactional messages	YESEvery channel	PARTIALEmail through Request Campaign on an operational email
Product notifications with an inbox	YES	NOMobile modals and banners only
Customer engagement campaigns	YESLists and broadcasts on every plan	YESThe core product
Native CRM sync	NOSegment, Mixpanel, Amplitude and warehouse sync	YESSalesforce, Dynamics, Veeva on every package
Lead scoring and sales alerts	NO	YESEvery package
Forms, landing pages, web tracking	NO	YESEvery package
Events and webinars	NO	YES, BUTSelect and up; add-on on Growth

Data model and tenancy

Marketo stores people with typed fields, companies, opportunities and custom objects in one database that can be partitioned. SuprSend stores users with free-form JSON, the objects they belong to, and nested tenants that each carry their own provider, content and defaults.

Capability	SuprSend	Marketo
Recipients	Users; objects such as an order, a team or a device, with own channels and subscribers	People; companies; opportunities; named accounts on Prime and up
Custom data	Any JSON on a user or object	Custom objects: 10 objects and 2M records on Select and up
Non-user recipients	YESObjects; Business	NOOnly people receive messages
Tenants	YES, BUTNested five levels; Business add-on or Enterprise	YES, BUTWorkspaces and partitions on Prime and Ultimate; add-on below
Per-tenant provider and sending domain	YES	NOSending domains belong to the instance
Per-tenant template version	YES	NODynamic content by segment inside one email
Tenant-admin defaults and mandatory channels	YES	NO
Contact limit	None; users are free	Database size sets the price

Marketing campaigns and lists

Both run one-time, scheduled and triggered campaigns. Marketo builds the audience from person fields, activities and CRM data and sends email. SuprSend builds it from properties, events, your warehouse or a CDP, and sends on any channel through the same workflow engine as transactional messages.

Capability	SuprSend	Marketo
How a list is built	Rules on properties and events; scheduled warehouse SQL; CSV; API; Segment, Mixpanel, Amplitude	Smart lists on fields, activity and CRM filters; static lists; CSV; CRM campaign sync
Dynamic lists that refresh	YES, BUTEnterprise, or an add-on on Essentials and Business	YESSmart lists evaluate live
User properties	Any number; any JSON value; nothing to declare first	Fields typed at creation: string, integer, boolean, date, email, currency and others
Broadcast channels	Any of nine channels, or several in one send	Email; SMS and push through add-ons
Send in the recipient’s timezone	YESEssentials and up	PARTIALEmail programs and engagement streams
Transactional from the same dashboard	YESEvent-driven workflows beside lists and broadcasts	YESTrigger campaign on Campaign is Requested
Campaign analytics	Delivered, seen, clicked, unsubscribed per broadcast, template, category, tenant	Email performance, program and channel analysis, pipeline and revenue
A/B testing	NO	YESEmails and landing pages; champion and challenger

Channels

Marketo sends email itself and adds SMS and push through add-ons. SuprSend sends every channel on every plan, through providers you connect, with fallback between them.

Capability	SuprSend	Marketo
Email	YESThrough your provider: SendGrid, SES, Mailgun, Postmark and others	YESAdobe’s mail servers; dedicated IP as an add-on
SMS	YESThrough your provider, every plan	YES, BUTVibes add-on, US and Canada
WhatsApp	YES	NO
Mobile push	YES	YES, BUTMobile SDK add-on, iOS and Android
Web push	YES	NO
Slack and MS Teams	YES	NO
In-app inbox	YESEvery plan	NO
Webhook	YESAs a channel	YESCall Webhook step in trigger campaigns
Provider failover	YESOrdered vendor list, timer, success stop; Essentials	NO

Workflows

Marketo’s smart campaign is deeper on marketing and CRM triggers. SuprSend’s workflow is deeper on delivery: one send step for all channels, digest, routing, failover, versions and a test mode.

Capability	SuprSend	Marketo
Triggers	API event, Segment event, schedule, list, broadcast	Form fill, page visit, email activity, score and data changes, CRM changes, API request
Send to all channels in one step	YES	NOOne flow action per channel
Branching	YESBranch node	YESChoices on each flow step
Batch and digest	YESUser-chosen time, until due date, skip if too few; Business	NO
Channel routing that stops on response	YES	NO
Frequency caps	YESThrottle per workflow; Essentials	YESEmail per day and per week, for the whole instance
Payload validation	YESJSON schema; TypeScript types by CLI	NO
Version history and rollback	YES	NODraft and approved versions only
Test mode	YESBlocks real delivery outside production	PARTIALSend sample; sandbox instance on Prime and up
Nurture streams	PARTIALSequences built as workflows	YESEngagement programs with streams and cadences

Templates and content

Both have rich editors. Marketo adds tokens, snippets and dynamic content by segment. SuprSend adds versions, variants by tenant or language inside one template, and an editor you can embed in your own product.

Capability	SuprSend	Marketo
Editors	Rich editors for all nine channels; Handlebars; JSONNET for Slack and Teams	Email editor and designer; landing page editor; SMS and push in their add-ons
Variants	YESBy tenant, user, event data or language	YESDynamic content by segment; tokens; snippets
Translations	YESTranslation files per language, pushed by CLI; Business	PARTIALDynamic content per language segment
Version history and rollback	YES	NO
Embeddable template editor	YESReact SDK	NO
AI-drafted copy	YESEvery channel	YESEmail copy, subject lines and images

Preferences

A preference is what a user has agreed to receive, on which channel and how often. SuprSend resolves it per category and channel with a digest schedule and a tenant layer. Marketo keeps an Unsubscribed flag and a subscription centre you build from a form.

Capability	SuprSend	Marketo
Model	Per category and channel; digest schedule; condition rules	Unsubscribed flag; custom fields per topic read by smart lists
Channel choice within a category	YES	NO
User-chosen digest schedule	YES	NO
Tenant-admin defaults	YES	NO
Preference centre	YESEmbeddable and hosted; Business	PARTIALA landing page and form you build
Unsubscribe page	YESGenerated per email	YESEditable in Admin
Quiet hours set by the user	NO	NO

In-app inbox

An inbox is a feed of notifications that lives inside your product and keeps read state. SuprSend ships one for web and mobile. Marketo shows a one-off modal or banner inside a mobile app.

Capability	SuprSend	Marketo
Web components	YESReact, Angular, Vue, JS; headless hooks	NO
Mobile	YESReact Native, Flutter, iOS, Android	YES, BUTiOS and Android modals and banners; add-on
Persistent feed with read state	YES	NO
Tabs, filters, per-tenant feed	YES	NO
Snooze, pin, archive, actions, toasts	YES	NO
Expiring token auth	YESJWT refreshed by the SDK	NO

Analytics and logs

Marketo reports on programs, pipeline and revenue and keeps an activity log per person. SuprSend logs every message with what was rendered, where it went and why it was blocked.

Capability	SuprSend	Marketo
Per-message log with rendered content	YESWith the vendor error	PARTIALSend, delivered, bounce, open, click on the person
Block reasons named	YESOpt-out, no channel, template error	PARTIALUnsubscribed, suspended and invalid flags on the person
Retention	30 days Free, 90 days paid, custom Enterprise	25 months for most activities; 90 days for Send Email and Email Delivered
Export	CSV to 50M rows; S3 Parquet sync; warehouse sync on Business	Bulk extract API within a daily allowance; report export
Monitoring destinations	YES, BUTDatadog, New Relic, OpenTelemetry; Enterprise	NO
Revenue attribution	NO	YES, BUTSelect and up; Marketo Measure on Ultimate

Developer experience

Marketo has a metered REST API and outbound webhooks. SuprSend has SDKs, a CLI, three environments and MCP, so engineering integrates once and everyone else builds on top.

Capability	SuprSend	Marketo
Backend SDKs	Python, Node, Java, Go	None official; community libraries
Frontend SDKs	JS, React, React Native, Flutter, iOS, Android	Mobile SDK (add-on); Munchkin JavaScript for tracking
Environments	Development, staging, production on every plan	One production instance; sandbox on Prime and Ultimate, add-on below
CLI	YESPush, pull, promote, generate types	NO
OpenAPI spec, Postman, try-it	YES	PARTIALREST references on developer.adobe.com
API limits	Fair-use limit; no number published	20,000 or 50,000 calls a day; 100 per 20 seconds
Outbound webhooks	Delivery status per message	From trigger campaigns; response mapped to fields

AI, by what it can do

Both have an MCP server. The SuprSend agent and any agent connected over MCP can build, run and diagnose the whole system; Marketo’s MCP covers marketing assets and leads, and its in-product AI drafts email.

Capability	SuprSend	Marketo
Build a workflow from a prompt	YESSuprSend agent or any agent over MCP	PARTIALOver MCP: create a smart campaign, add flow steps
Draft copy per channel	YESAll nine channels	PARTIALEmail only
Diagnose a failed send	YESAgent reads the log and names the reason	NO
Run a campaign from an external agent	YESList, template, workflow, trigger, log	YESEmail: list, email, smart campaign, request
What the MCP covers	Users, tenants, objects, preferences, workflows, templates, schemas, logs	Forms, programs, smart campaigns, lists, leads, emails, snippets, folders
MCP hosting	Local, through the CLI	Adobe-hosted; counts against the daily API quota
Agent SDK for your own agents	YESOpenAI, LangChain, Vercel AI	NO
Predictive audiences and content	NO	YES, BUTPredictive Content on Select; Predictive Audiences on Prime

Security, compliance, support

Both hold SOC 2 and GDPR. Marketo carries Adobe Experience Cloud’s ISO certifications and has roles and SSO on every package; SuprSend adds the choice of running in your own cloud.

Capability	SuprSend	Marketo
Certifications	SOC 2 Type II, GDPR, HIPAA; ISO 27001 in progress	SOC 2 Type 2, ISO 27001, 27017, 27018, GDPR, HIPAA ready
SAML SSO	YES, BUTEnterprise; Google and GitHub sign-in on every plan	YESEvery package
Custom roles and audit trail	YES, BUTEnterprise	YESEvery package
Two-factor sign-in	YESEvery plan	YESThrough Adobe identity
Hosting	YESSuprSend cloud on every plan; your VPC, on-prem or BYOC on Enterprise, full product, supported	YESAdobe cloud
Encryption at rest	YESEvery plan	YES, BUTDatabase encryption as an add-on
Uptime	99.9%; SLA on Enterprise	Not published
Support	Slack community; email and chat on paid; phone and named CSM on Enterprise	Adobe support; onboarding on Growth; deliverability consulting as an add-on

Pricing and implementation

The unit decides the bill. Marketo charges an annual contract on the size of the database and the package, and Adobe publishes no prices; SuprSend charges per notification per channel, counts a digest as one, and stores users free. A product with 20,000 users each receiving five notifications a month on two channels sends 200,000 notifications, about $1,000 a month on SuprSend Business ($250 plus 150,000 extra at $5 per 1,000); on Marketo it is a 20,000-record database quoted by Adobe, with SMS and push as add-ons. Compare on your own event-to-notification ratio; SuprSend’s pricing page and Marketo’s packaging page have the tiers.

Capability	SuprSend	Marketo
Billing unit	Notification per user per channel; digest counts as one; opt-out blocks not billed	Database size on a package tier; users and API calls set per package
Free	10,000 notifications a month; all channels; unlimited members	No free plan
Entry paid	Essentials $100 a month; 50,000; $2 per extra 1,000	Growth: quote only; 10 users; 20,000 API calls a day
Next tiers	Business $250 a month; 50,000; $5 per extra 1,000; adds digest, preferences, objects	Select, Prime, Ultimate: quote only; 25 users; 50,000 API calls a day
Enterprise	Custom; volume discounts; self-hosting	Ultimate adds Marketo Measure
Add-ons	Multi-tenant add-on on Business; dynamic lists	SMS, push, sandbox, workspaces, dedicated IP, encryption, users, API calls
Delivery providers	Bring your own for email and SMS; billed by the provider	Email included; SMS on a Vibes licence
Time to first send	Same day from the free plan	After contract, instance setup, domains and CRM sync

Migrating from Marketo to SuprSend

Some teams move everything. More often, marketing keeps Marketo for lead management and the CRM sync, and the transactional and product messages built on Request Campaign move to SuprSend, with a webhook keeping the person record current. The mapping is the same either way.

Marketo	SuprSend	Moves how
Person	User	Bulk extract to CSV, users API or Segment; keep the same ID
Smart list, static list	List	Rebuild as rules or a warehouse query; import static lists
Company, partition	Tenant	Tenant API; then provider, domain, defaults
Custom object	Object	Objects API with own channels and subscribers
Program with smart campaigns	Workflow	Rebuilt in the builder, by CLI or by the agent; no export maps across
Request Campaign call	Workflow trigger	Swap the API call for a trigger with the event payload
Send Email, SMS, push steps	One send step	Connect providers; add a fallback order
Email asset, snippet, token	Template with versions	Recreate in the editor; tokens become variables
Unsubscribed flag, subscription fields	Preferences by category	Preferences API; map each field to a category
Activity log	Logs	Bulk extract before cut-over; no import
CRM sync, scoring, forms, webinars	No equivalent	Stay in Marketo, or move to a CRM and a forms tool

Inventory every program, smart campaign and email, and mark which are triggered by product events or Request Campaign and which by marketing behaviour or the CRM.

Stand up SuprSend development and staging. Connect email and SMS providers with a fallback order; create tenants and their defaults.

Import users and lists from a bulk extract; map subscription fields to categories and channel defaults.

Rebuild the critical flows first: verification codes, password resets, billing and security alerts. Test them in test mode, then pull them into your repo.

Run both on those flows for a week, with the inbox behind a feature flag and a webhook back to Marketo if marketing stays there.

Move the remaining workflows, cut over, and keep a bulk extract of Marketo’s activities.

Enterprise customers get migration support and a scoped plan; on other plans the Slack community and docs are the path.

FAQ

Is SuprSend better than Marketo Engage?

SuprSend

SuprSend is better when messages start from what users do in your product, reach nine channels and an inbox, respect preferences per category and per customer account, and are built by engineering, product, growth or their agents.

Marketo

Marketo is better for a B2B marketing operations team running scoring, nurture, webinars and attribution on a lead database synced with Salesforce or Dynamics.

Can I keep Marketo for marketing and use SuprSend for the rest?

Yes. Marketo keeps lead management, nurture and the CRM sync; SuprSend receives product events and sends everything the product sends, and a webhook keeps the Marketo person record current. It is two bills: a database-sized contract and a notification price.

Does Marketo support multi-tenancy, and how does SuprSend compare?

SuprSend

SuprSend tenants each send through their own domain and provider, carry their own template version and inbox feed, and set the defaults and mandatory channels their users start from, nested five levels. The sub-tenants doc shows the setup.

Marketo

Marketo splits one database into workspaces and partitions, included on Prime and Ultimate and sold as an add-on below, with assets shared or separated per workspace.

Can an agent run each one?

SuprSend

SuprSend agents in Claude, ChatGPT, Claude Code or Cursor create users and tenants, set preferences, write templates, build workflows, trigger a notification and read the log; the SuprSend agent in the dashboard or Slack explains failed sends.

Marketo

Marketo exposes more than 100 operations on forms, programs, smart campaigns, leads, emails and snippets through its Adobe-hosted MCP server, with no delete operations and within the daily API quota.

Where does each run, and can I self-host SuprSend?

SuprSend cloud is the default on every plan; on Enterprise the same product also runs in your VPC, your data centre or your own cloud account, with vendor support. Marketo runs in Adobe’s cloud.

Which is cheaper?

Adobe publishes no Marketo prices; it quotes an annual contract on database size and package. SuprSend bills per notification per channel and stores users free, so the comparison is your Adobe quote against your monthly notification volume.

How do I migrate from Marketo to SuprSend?

Users and lists move from a bulk extract; tenants and providers are set up in a day. Programs and smart campaigns are rebuilt as workflows, starting with the critical transactional flows, and most teams run both on those flows for a week before cutting over.

SuprSend vs Marketo Engage