SuprSend vs ActiveCampaign: product and marketing messages

Both products send campaigns, automated journeys and triggered messages to your customers. ActiveCampaign is email marketing software from 2003 with a CRM, and it added SMS, WhatsApp and transactional email as add-ons. SuprSend is one notification platform for transactional, product and customer engagement messages on nine channels, changed from the dashboard, from an agent, or from the repo.

Why teams choose SuprSend over ActiveCampaign

AI works where your team works

Your team and its agents build, change and send notifications from the tools they already use: the dashboard, Slack, code, Claude or ChatGPT. ActiveCampaign’s connector updates contacts, lists and campaign copy, but automations are still built in its canvas, so the team learns that UI first.

Reach customers on every channel with every message

Email, SMS, WhatsApp, mobile push, web push, Slack, Teams, in-app inbox and webhooks sit on one user profile. A password reset, a comment notification and a win-back campaign share workflows, preferences and logs. ActiveCampaign sells SMS, WhatsApp and transactional email as add-ons with their own credits and accounts.

Customise notifications per tenant, with per-user preferences

Each tenant has its own sending domain and provider, its own version of every template, its own channel and category defaults and a per-tenant feed, nested five levels deep. Each user sets preferences per channel, category and digest schedule. ActiveCampaign gives one brand per account and one subscription per list.

Failover, batching and version history under every message

A failed send moves to the next provider, bursts collapse into one digest, events are checked against a schema, every workflow keeps versions with rollback, and test mode blocks real delivery. ActiveCampaign sends from its own email infrastructure, with no second provider, digest, versions or test mode.

Build notifications in the dashboard, in your own agent, or in your codebase

A product manager changes a workflow in the dashboard. A developer commits the same workflow as a file and ships it through a pull request. A marketer asks Claude to build a list and send a campaign. All three are working on the same workflows, templates and logs, so nobody waits on a ticket.

The built-in agent builds, edits and debugs notifications from a description; product and growth ship without a ticket.

Connect the MCP to Claude, ChatGPT or any client and operate templates, workflows, tenants and preferences from there.

CLI and API keep workflows versioned, diffable and reviewed in pull requests; coding agents make bulk changes.

One SuprSend customer runs its marketing email end to end from Claude Code, with nobody in the dashboard.

ActiveCampaign is built in its canvas. Active Intelligence drafts an automation or a campaign for a person to finish there, and the Claude and ChatGPT connector reads campaign results, updates contacts, lists and tags, edits campaign copy and adds a contact to an automation. It cannot build or change an automation or send a campaign, and there is no staging environment or command-line tool.

Everything from one place

Transactional alerts, product notifications and engagement campaigns run on one set of users, one preference model and one log. A marketing team working in the SuprSend dashboard also runs the event-driven transactional messages, from the same workflows, lists and logs as its campaigns.

Lists built five waysLists come from rules on properties and events, a scheduled warehouse SQL query, a CSV, the API, or a Segment, Mixpanel or Amplitude sync.

User properties with no schema to declareAny number per user, holding any JSON value, nested objects and arrays included.

An inbox inside your productA notification inbox for web, React Native, Flutter, iOS and Android, with read state, tabs and a headless option.

Users choose channels per category; account admins set the defaultsMentions on push, billing on email, the rest in a Friday digest, with security alerts made mandatory by the admin.

Bring your own providers, with fallbackSendGrid, SES, Postmark, Twilio or the providers you already pay for, in an ordered list with a timer.

Batching, digest, translations, schemaFour digest options, translation files per language that ship with the templates, and events validated against a schema.

Logs that say whyRendered content, delivery status and the vendor error per message, with the reason a send was blocked.

Short answer

If this is you	Choose
A marketing team sends email campaigns and nurture sequences to a list, with deals and a pipeline in the same tool	ActiveCampaign
A small business or franchise needs forms, landing pages and store integrations around its email	ActiveCampaign
Messages start from what users do in your product and reach several channels and an in-app inbox	SuprSend
A marketing team wants password resets, invoices and alerts in the same dashboard, lists and logs as its campaigns	SuprSend
Each customer account needs its own sending domain, templates and notification defaults	SuprSend
Engineering wants notifications staged, versioned and changed from the repo	SuprSend
A team that wants agents to build, send and manage its notifications, from Claude, ChatGPT, Claude Code, Cursor or Slack	SuprSend
Notification data has to stay in your own cloud or data centre	SuprSend
Marketing already runs in ActiveCampaign and the product needs notifications it cannot send	Both

At a glance

	SuprSend	ActiveCampaign
Best when	Engineering, product and growth all message users, on every channel and per customer account	A marketing team runs email-led campaigns to a contact list, with a CRM beside it
Who uses it	Engineers, product, growth, marketing, and agents over MCP; unlimited seats	Marketers and sales reps; 1 seat on Starter and Plus, 3 on Pro, 5 on Enterprise
Messages covered	Transactional, product and customer engagement, in one system	Email-led marketing; transactional email through Postmark by ActiveCampaign
Built and changed from	Dashboard and its agent, your own agent over MCP, CLI and API	The canvas and Active Intelligence; REST API; MCP connector for data and contacts
Channels	Email, SMS, WhatsApp, mobile push, web push, Slack, Teams, in-app, webhook, every plan	Email; SMS and WhatsApp as add-ons; push through an integration; site messages
Data model	Users, lists, objects and nested tenants	Contacts with lists, tags and typed custom fields; custom objects on Enterprise
Multi-tenancy	Tenants with own provider, domain, template version and defaults	One account per brand; HQ syncs each location’s account
Preferences	Per category and channel, digest schedule, tenant defaults	Subscribe or unsubscribe per list
Journey builder	One send step for all channels; batch, digest, routing, failover, versions	Goals, splits, if/else, webhooks, 950+ recipes, AI builder
In-app	Inbox for web, React Native, Flutter, iOS, Android; headless	Site messages on a tracked web page
Provider failover	Ordered provider list with timer, Essentials and up	None; email on its own infrastructure
Test mode and staging	Development, staging, production; test mode blocks delivery	One live account; test by sending to a contact
Log retention	30 days Free, 90 days paid, custom Enterprise	Not published
Hosting	SuprSend cloud on every plan; your VPC, on-prem or BYOC on Enterprise, full product, supported	ActiveCampaign cloud; US, EU and APAC data centres
Pricing model	Per notification per channel; a digest counts as one; users free	Per contact band and plan; sends capped at 10x to 15x contacts; channel add-ons
Implementation	Free plan, no sales call; first workflow in a day	14-day trial; HQ has a $4,500 setup fee and 90-day onboarding
Compliance	SOC 2 Type II, GDPR, HIPAA BAA on Enterprise	SOC 2, GDPR, HIPAA on Enterprise
G2	4.8, 129 reviews	4.4, 14,799 reviews

What each is built for

ActiveCampaign

ActiveCampaign is marketing automation and CRM software for small and mid-sized businesses. Its centre is the contact: an email address and a phone number on lists, carrying tags and custom fields, scored and moved through deals.

Its automation builder reacts to what a contact does, such as an open, a click, a page visit or a form, from a library of more than 950 recipes. SMS, WhatsApp, push and transactional email were added around that email centre.

SuprSend

SuprSend is a notification platform for products where messages start from what users do and are built by more than one team. Its unit is the user of your product, plus the objects and customer accounts they belong to.

One event becomes the right message on every channel through a workflow that batches, branches, routes and fails over. Marketing runs its campaigns on the same users, preferences and logs.

Where ActiveCampaign wins

A CRM in the same toolContacts, deals, pipelines, lead scoring and 1:1 sales email, with pipelines and sales engagement sold as add-ons.

Forms, landing pages and site trackingForms on every plan, landing pages from Plus, ad audiences for Google, Facebook and LinkedIn, and Shopify, WooCommerce and Square on every plan.

Marketing journey depthGoals, split actions, predictive sending and conditional content from Pro, and more than 950 automation recipes.

Revenue attributionAttribution and conversion tracking and ecommerce reporting on Pro and Enterprise.

A/B tests on emailEmail A/B tests on every plan, and inside automations from Pro.

A small list sending a newsletterStarter is priced for 1,000 contacts, with one user and five actions per automation.

Franchise and multi-location programmesActiveCampaign HQ pushes campaigns and automations from a central account to every location’s account.

Where SuprSend wins

Workflows and templates live in your repoPull them as files, edit, push, and promote staging to production from the deploy pipeline.

Development, staging and production on every planChanges are tried away from real users before they go live.

Users are free, and seats are unlimitedThe bill follows notifications sent. G2 reviewers of ActiveCampaign repeatedly say the price climbs as the contact list grows (September 2026).

Objects as recipientsAn order, a team or a device can be a recipient with its own channels and subscribers.

Chat channels to your usersSlack and Microsoft Teams messages to customers, with mobile and web push direct on every plan.

Embeddable and headless UIInbox, preference centre and template editor can sit inside your own product.

A choice of where it runsSuprSend cloud on every plan, or the whole product in your VPC, on-prem or bring your own cloud on Enterprise.

Who works in it

ActiveCampaign

Marketers build campaigns, segments and automations in the canvas, with Active Intelligence drafting them. Developers use the REST API and webhooks to sync contacts, lists and deals from other systems.

Agents connect through the MCP connector to read campaign results, update contacts, lists and campaign copy, and add a contact to an automation.

SuprSend

Engineers integrate once through the API, a backend SDK in Python, Node, Java or Go, and the CLI, and keep workflows in the repo. Product, growth and marketing build workflows, lists, content and broadcasts in the dashboard, or have the built-in agent build them.

Agents connect over MCP from Claude, ChatGPT, Claude Code or Cursor and create users, add them to lists, write templates, trigger a workflow and read the log.

Feature by feature

From both pricing pages, ActiveCampaign’s help centre and developer documentation, and the SuprSend product, September 2026. Plan names mark the lowest plan that includes a feature.

How notifications are built and changed

Everything in ActiveCampaign is built in its canvas on one live account. Everything in SuprSend has an API and a file form behind the dashboard, so it can be scripted, staged, versioned and handed to an agent.

Capability	SuprSend	ActiveCampaign
Visual builder	YES	YES
Workflows and templates by API	YESCreate, read, update and delete	PARTIALContacts, lists, deals and automation enrolment; steps are built in the canvas
CLI push and pull	Workflows, templates, schemas, events, categories, translations	No command-line tool
Promote staging to production from CI	YESBy CLI	NOOne live account
Change many assets in one command or prompt	YESBy CLI or agent	NOOne automation or template at a time
Work from an IDE or coding agent	YESCursor, Claude Code, Windsurf through MCP and CLI	PARTIALMCP client can edit contacts and campaign copy
Built-in agent that builds	YESDashboard or Slack	YES, BUTActive Intelligence builders; limited access on Starter and Plus
Headless UI	YESInbox, preference centre, template editor	NO

Teams and scope

ActiveCampaign is sold to marketers and sales reps, seat by seat, with transactional email as a separate product. SuprSend is one system for engineering, product, growth and marketing, with no seat count.

Capability	SuprSend	ActiveCampaign
Who builds workflows	Engineers, product, growth, in the dashboard, by CLI or by agent	Marketers in the canvas; developers through the API
Who builds audiences	Anyone: rules, warehouse SQL, CSV, CDP sync	Marketers: segments on contact data, tags and site behaviour
Team seats	Unlimited on every plan	1 on Starter and Plus, 3 on Pro, 5 on Enterprise; more as an add-on
Transactional messages	YESAll nine channels	YES, BUTEmail only, through Postmark by ActiveCampaign
Product notifications with an inbox	YES	PARTIALSite messages on a tracked page
Customer engagement campaigns	YESLists and broadcasts on every plan	YESThe core product
CRM, deals, pipeline	NO	YESMarketing CRM included; pipelines as an add-on
Forms and landing pages	NO	YESForms on every plan; landing pages from Plus

Data model and tenancy

ActiveCampaign stores contacts with typed custom fields, one brand per account. SuprSend stores users with free-form properties, the objects they belong to, and tenants that each carry their own provider, content and defaults.

Capability	SuprSend	ActiveCampaign
Recipients	Users with channels and properties	Contacts with email, phone, tags and custom fields
Non-user recipients	YESObjects with own channels and subscribers; Business	YES, BUTCustom objects on Enterprise
Tenants	YESNested five levels; Business add-on or Enterprise	PARTIALOne account per location, synced from HQ
Per-tenant provider and sending domain	YES	NOOne custom mailserver domain per account
Per-tenant template content	YESOwn version per tenant	PARTIALHQ pushes templates; location tags fill details
Tenant-admin defaults and mandatory channels	YES	NO
Contact or user limit	None; users are free	Contact band sets the price; Starter caps at 25,000
Who counts toward the bill	Nobody; notifications are billed	Every contact in accounts created from 3 November 2025

Marketing campaigns and lists

Both run one-time and scheduled campaigns to an audience. ActiveCampaign builds it from contact fields, tags and site behaviour; SuprSend builds it from properties, events, your warehouse or a CDP and sends broadcasts on any channel through the same engine as transactional messages.

Capability	SuprSend	ActiveCampaign
How a list is built	Rules on properties and events; warehouse SQL; CSV; API; Segment, Mixpanel, Amplitude	Segments on contact fields, tags, site and event tracking, deal state; CSV; 1,000+ integrations
Lists that refresh	YES, BUTDynamic lists on Enterprise, or an add-on on Essentials and Business	YESSegments re-evaluate as contacts change
User properties	Any number; any JSON value, nested objects and arrays included	Custom fields created one at a time, typed at creation
Broadcast channels	Any of the nine, or several in one send	Email; SMS and WhatsApp broadcasts in the add-ons
Scheduling	One-time, scheduled, recurring; recipient’s timezone from Essentials	Scheduled, RSS-triggered and date-based; predictive sending from Pro
Broadcast through a workflow	YESBatches, routes, falls over, respects preferences	NOCampaigns and automations are separate objects
Transactional from the same dashboard	YESEvent workflows beside lists and broadcasts	NOPostmark by ActiveCampaign, signed up separately
Campaign analytics	Delivered, seen, clicked, unsubscribed per broadcast, template, category and tenant	Opens, clicks, bounces, unsubscribes; revenue and attribution from Pro
A/B testing	NO	YESEmail on every plan; inside automations from Pro

Channels

ActiveCampaign sends email itself and adds SMS and WhatsApp through paid add-ons and push through an integration. SuprSend sends every channel on every plan, through providers you connect, with fallback.

Capability	SuprSend	ActiveCampaign
Email	YESThrough SendGrid, SES, Mailgun, Resend, Postmark and others	YESOn its own infrastructure
SMS	YESThrough your provider, every plan	YES, BUTAdd-on; broadcasts in the US and UK; MMS in the US and Australia
WhatsApp	YESThrough a provider or the Cloud API	YES, BUTWhatsApp plans or add-on; pre-paid credits; 2 to 5 lines
Mobile and web push	YESDirect, every plan	PARTIALThrough an integration
Slack and Teams to your users	YESEvery plan	NOSlack integration for internal alerts
In-app	YESInbox on every plan	PARTIALSite messages
Webhook as a channel	YESEvery plan	PARTIALWebhook action inside an automation
Provider failover	YESOrdered list, timer, delivery-confirmation stop; Essentials	NO

Workflows

ActiveCampaign’s builder goes deeper on marketing logic: goals, splits and recipes. SuprSend’s goes deeper on delivery: one send step for all channels, batching, digest, routing, failover, versions and a test mode.

Capability	SuprSend	ActiveCampaign
Triggers	API event, Segment event, schedule, broadcast, list entry	Subscribe, form, open, click, page visit, tag, field or deal change, date, SMS reply
One send step for every channel	YESReaches every channel the user has	NOOne action per channel
Branching	YESBranch node; conditions on any step	YES, BUTIf/else from Plus; split from Pro
Wait	Delay, wait for event, hold to allowed hours	Set period, until a date or field, until conditions are met
Batching and digest	YES, BUTBusiness: user-chosen time, until due date, skip if too few	NO
Channel routing that stops on response	YES	NO
Goals	Conditions check whether an earlier message was delivered, seen or clicked	Goal action pulls the contact forward; 15 to 200 active goals by plan
Throttling	YES, BUTEssentials and up	NO
Send in the recipient’s timezone	YES, BUTEssentials and up	PARTIALPredictive sending from Pro; timezone delivery in HQ
Version history and rollback	YES	NO
Test mode	YESBlocks real delivery outside production	NOTest by sending to a contact
Recipes and AI builder	Workflow library; agent builds from a prompt	950+ recipes; AI-powered automation builder

Templates and content

Both have rich editors. SuprSend adds versions, variants by tenant, user or language, translation files and an editor you can embed in your own product.

Capability	SuprSend	ActiveCampaign
Editors	Rich editors for all nine channels; Handlebars; JSONNET for Slack and Teams cards	Drag-and-drop email designer; 250+ templates; SMS and WhatsApp editors in the add-ons
Variants	YESBy tenant, user, event data or language	YES, BUTConditional content from Pro
Translations	YES, BUTTranslation files per language from Business; in-template on Essentials	YES, BUTAI translations as an add-on
Version history	YESWith rollback	NO
Embeddable template editor	YESReact SDK	NO
AI copy and images	Agent drafts copy per channel	AI content and image generation; brand kits

Preferences

A preference is a user’s choice about which messages reach them and on which channel. ActiveCampaign keeps one subscription per list; SuprSend resolves preferences per category and channel, with a digest schedule and tenant defaults.

Capability	SuprSend	ActiveCampaign
Model	Per category and channel; digest schedule; condition rules	Per list: subscribed, unsubscribed, double opt-in
Channel choice within a category	YES	NOOne subscription per list
Digest schedule chosen by the user	YES	NO
Tenant-admin defaults and mandatory channels	YES	NO
Preference centre	YES, BUTEmbeddable, headless or hosted; Business	YESSubscription management page
Unsubscribe page	YESGenerated for any email	YES
Quiet hours set by the user	NO	NO
Who an automation can reach	Any user, subject to preferences	Contacts with an active list subscription

In-app inbox

ActiveCampaign shows a site message to a tracked contact on a web page. SuprSend ships an inbox for web and mobile with read state, tabs and per-tenant feeds.

Capability	SuprSend	ActiveCampaign
Web components	React, Angular, Vue, JavaScript	Site messages through the tracking script
Mobile	React Native, Flutter, iOS, Android	No mobile inbox
Authentication	Expiring JWT	Contact identified by site tracking
Tabs, filters and per-tenant feeds	YES	NO
Snooze, pin, archive, buttons, toasts	YES	NO
Headless option	YES	NO

Analytics and logs

ActiveCampaign reports on campaigns, revenue and contacts. SuprSend reports on every message: what was rendered, where it went, and why it was blocked.

Capability	SuprSend	ActiveCampaign
Per-message log with rendered content and vendor error	YES	PARTIALPer-contact activity and campaign reports
Block reasons named	YESOpt-out, no channel, template error	PARTIALBounce and unsubscribe status on the contact
Retention	30 days Free, 90 days paid, custom Enterprise	Not published
Export	CSV to 50M rows; S3 Parquet; warehouse sync on Business	Report and contact export; custom reporting on Enterprise or as an add-on
Monitoring tools	YES, BUTDatadog, New Relic, OpenTelemetry on Enterprise	NO
Revenue attribution	NO	YESAttribution and conversion tracking from Pro
Ask questions about your data	SuprSend agent in the dashboard or Slack	Active Intelligence; MCP in Claude or ChatGPT

Developer experience

ActiveCampaign has a REST API and webhooks for contacts, lists and deals. SuprSend has SDKs, a CLI and three environments because engineering integrates it once and everyone else builds on top.

Capability	SuprSend	ActiveCampaign
Backend SDKs	Python, Node, Java, Go	No official SDKs
Frontend SDKs	JavaScript, React, React Native, Flutter, iOS, Android	Site tracking script
API reference	OpenAPI spec, Postman, in-browser try-it	REST v3 reference; OpenAPI through llms.txt
Rate limit	Fair-use limit; no published number	5 requests per second per account
Webhook delivery	Delivery status events per message	At least once, never retried, deactivated on HTTP 410
Environments	Development, staging, production on every plan	Developer sandbox account on request
Types for your code	TypeScript types generated from event schemas by CLI	No type generation

AI, by what it can do

Both connect to Claude and ChatGPT over MCP. ActiveCampaign’s MCP tools reach contacts, lists, deals and campaign copy; the SuprSend agent, and any agent over MCP, can also build the workflow, send it and diagnose it.

Capability	SuprSend	ActiveCampaign
Build a workflow from a prompt	YESSuprSend agent, or any agent over MCP	YES, BUTAI automation builder inside the canvas
Edit a workflow or many templates from a prompt	YES	NOEdits are made in the canvas
Draft copy per channel	YESAll nine channels	PARTIALEmail content and images; brand kits
Diagnose a failed send	YESReads the log and names the reason	NO
Run a campaign end to end from an external agent	YESThrough MCP and the CLI: list, template, broadcast, log, re-send	PARTIALEdits campaign copy and enrols contacts; cannot create or send
What the MCP reaches	Users, lists, tenants, objects, preferences, workflows, templates, events, logs	Contacts, tags, lists, custom fields, campaigns, automation enrolment, deals, custom objects
Coding-agent tooling	Skills for Claude Code, Cursor, Windsurf; Agent SDK for OpenAI, LangChain, Vercel AI	llms.txt with OpenAPI
AI limits by plan	Same on every plan	Limited Active Intelligence on Starter and Plus

Security, compliance, support

Both hold SOC 2 and GDPR, with HIPAA on Enterprise. ActiveCampaign runs in its own cloud with regional data centres; SuprSend also runs in your own cloud.

Capability	SuprSend	ActiveCampaign
Single sign-on	Google and GitHub on every plan; SAML on Enterprise	SSO on Enterprise
Roles and audit trail	RBAC and audit trail on Enterprise	Custom user permissions
Certifications	SOC 2 Type II, GDPR, HIPAA BAA on Enterprise	SOC 2, GDPR, HIPAA on Enterprise; EU-U.S. Data Privacy Framework
Data residency	Custom region, dedicated infrastructure, multi-region on Enterprise	US, EU and APAC data centres
Hosting	SuprSend cloud on every plan; your VPC, on-prem or BYOC on Enterprise, full product, supported	ActiveCampaign cloud
Uptime	99.9 percent on every plan; SLA on Enterprise	Uptime SLA on Enterprise
Support	Slack community; chat and email on paid; phone, CSM and migration on Enterprise	Email and chat on every plan, priority from Pro; dedicated team on Enterprise

Pricing and implementation

ActiveCampaign bills on the contacts you store, on a plan tier, and caps email sends at a multiple of them. SuprSend bills per notification per channel, counts a digest as one, and stores users for nothing. A product with 20,000 users each getting five notifications a month on two channels sends 200,000 notifications: about $400 a month on SuprSend Essentials ($100 plus 150,000 extra at $2 per 1,000) or $1,000 on Business. On ActiveCampaign the same product sits in a 25,000-contact band, with push and in-app outside the plan and transactional email on a separate Postmark bill. Compare on your own user count and notifications per user; SuprSend’s pricing page and ActiveCampaign’s have the tiers.

Capability	SuprSend	ActiveCampaign
Billing unit	Notification per user per channel; digest counts as one; opt-out blocks not billed	Contacts stored, by band and plan; email sends capped at 10x contacts on Starter and Plus, 12x on Pro, 15x on Enterprise
Free	10,000 notifications a month; all channels; lists and broadcasts; unlimited members	No free plan; 14-day trial; 30-day money-back guarantee
Entry paid	Essentials $100 a month billed annually; 50,000 notifications; $2 per extra 1,000	Starter, priced from 1,000 contacts; 1 user; 5 actions per automation
Next tier	Business $250 a month billed annually; $5 per extra 1,000; adds digest, preferences, objects	Plus, Pro and Enterprise; every tier rises with the contact band
Add-ons	Multi-tenant on Business; dynamic lists	SMS, WhatsApp, pipelines, sales engagement, custom reporting, AI activities, transactional email, extra users
Transactional email	Included; your email provider bills delivery	Postmark by ActiveCampaign, on its own account and bill
Delivery providers	Bring your own for email and SMS; direct for push, Slack, Teams, in-app	Email included; SMS and WhatsApp on credits
Time to first send	Free plan, no sales call; integration and first workflow in a day	14-day trial; HQ has a $4,500 setup fee and a 90-day onboarding

Migrating from ActiveCampaign to SuprSend

Some teams move everything. More often, marketing keeps ActiveCampaign for campaigns and the CRM, and the transactional and product messages move to SuprSend, with a webhook keeping the contact record current. The mapping is the same either way.

ActiveCampaign	SuprSend	Moves how
Contact	User	Users API, backend SDK, CSV or Segment; keep the same ID
List, tag, segment	List, or a user property	Recipient sets become lists; descriptive tags become properties
Custom field	User property	Upserted as JSON; no field to create first
Account, custom object	Tenant, or object	A customer company becomes a tenant; an order becomes an object
Automation	Workflow	Rebuilt in the builder, by CLI or by the agent; no export maps across
Send email action	Send step, email channel	Connect your email provider; add a fallback
Postmark transactional email	Email provider: Postmark	Reconnect the Postmark server token
SMS action	Send step, SMS channel	Connect Twilio or another SMS provider
Site message	In-app inbox	Install the inbox SDK; move the copy
Email template	Template with versions	Recreated in the editor
List subscription	Preferences by category	Map each list to a category; keep unsubscribes
Campaign reports	Logs and analytics	Export reports before cut-over; no import

Inventory every automation, template, list and add-on, and mark which automations start from product events and which from marketing behaviour.

Stand up SuprSend development and staging. Connect your email and SMS providers with a fallback order, and create tenants and their defaults.

Import users and lists, and map list subscriptions to categories and channel defaults.

Rebuild the critical flows first: verification codes, password resets, billing and security alerts. Test them in test mode, then pull them into your repo.

Run both for a week on those flows, with the inbox SDK behind a feature flag and a webhook keeping ActiveCampaign current if marketing stays there.

Move the remaining workflows, cut over, and keep an export of ActiveCampaign’s reports.

Enterprise customers get migration support and a scoped plan; on other plans the Slack community and docs are the path.

FAQ

Is SuprSend better than ActiveCampaign?

SuprSend

SuprSend is better when messages start from what users do in your product, reach nine channels and an inbox, respect preferences per category and per customer account, and are built by engineering, product, growth or their agents. It runs transactional, product and customer engagement messages in one system.

ActiveCampaign

ActiveCampaign is better for a marketing team running email-led campaigns and nurture sequences to a contact list, with a CRM, forms, landing pages and revenue reporting in the same tool.

Can I keep ActiveCampaign for marketing and use SuprSend for the rest?

Yes. ActiveCampaign keeps the campaigns, the list and the CRM; SuprSend receives product events and sends everything the product sends, and a webhook or warehouse sync keeps the contact record current. It is two bills, one on contacts and one on notifications.

Can a marketing team run campaigns in SuprSend?

SuprSend

SuprSend lets marketing build lists from rules, a warehouse query or a CDP, and send one-time, scheduled or recurring broadcasts on any channel in the recipient’s timezone. The same team runs the transactional workflows from the same dashboard.

ActiveCampaign

ActiveCampaign gives marketing more campaign tooling: A/B tests, predictive sending, conditional content, forms, landing pages and revenue attribution.

Does ActiveCampaign support multi-tenancy?

SuprSend

SuprSend scopes tenants inside one integration. Each has its own provider, domain, template version, defaults and inbox feed, nested five levels deep.

ActiveCampaign

ActiveCampaign handles multiple brands through ActiveCampaign HQ: a central account pushes templates and automations to each location’s own account, with a one-time $4,500 fee and a 90-day onboarding.

Where does each run, and can I self-host SuprSend?

SuprSend

SuprSend runs in SuprSend cloud on every plan. On Enterprise the same product also runs in your VPC, your data centre or bring-your-own-cloud, with vendor support.

ActiveCampaign

ActiveCampaign runs in ActiveCampaign’s cloud, with US, EU and APAC data centres.

Which is cheaper?

The units differ. ActiveCampaign charges for the contacts you store; SuprSend charges for notifications sent and stores users free. ActiveCampaign is cheaper for a small list that gets a few emails a month. SuprSend is cheaper when many users each get a handful of messages across channels, because a digest counts as one.

How do I migrate from ActiveCampaign to SuprSend?

Contacts move through the users API, a backend SDK, CSV or Segment, and lists and providers move in a day. Automations are rebuilt, by hand, by CLI or by the agent from a description. Most teams run both on the critical flows for a week before cutting over.

SuprSend vs ActiveCampaign