While Channels are the same, Notifications aren't
SuprSend provides you everything you need to send notifications that users love: composable in-app notifications, flexible preferences, observability and logging. All within one developer-first platform.
Discover how SuprSend differs from Iterable
While both platforms deliver alerts, they aren’t designed for the same use-case. Discover how SuprSend differs from Iterable.
Build Cross-Channel Notification Workflows with Ease
With unified Workflows API, define sequential notification logic, incorporating triggers, functions, branches, and delivery nodes, enabling multi-channel notification journeys tailored to user events, lists, or backend actions.
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Gain Observability for Each & Every Notification
No need to guess whether a notification was delivered to a particular recipient. With a robust observability layer in logs, conduct RCAs down to the user level confidently.
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Design native In-app Experience & Retain Users
Reach users at peak engagement with contextual notifications via the in-app notification center. Drive user retention and business growth effectively.
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Pricing that Scales with You
And the biggest advantage of SuprSend over Iterable is it’s flexible pricing.
Unlike other marketing automation tools that impose fixed annual cost lock-ins regardless of usage fluctuation, SuprSend liberates you from annual commitments, allowing flexible scaling as your business expands, with pay-as-you-go pricing.
SuprSend
$
1,200
Iterable
$
6,000
Annual Pricing
SuprSend
$
3,600
Braze
$
20,000
Annual Pricing
SuprSend
$
24,000
Braze
$
70,000
Annual Pricing
Compare features of Iterable vs SuprSend
Here is an overview of how the two products stack up against each other in terms of features and integration effort.
Parameter
Iterable
SuprSend
Built for
Marketers/ Customer Retention teams
Engineers/ Product Teams
Notification Types
Best for one-time messaging, promotional/ lifecycle messaging for retention, marketing notifications
Best for transactional notifications, product-related notifications, complex use-cases such as collaborative notifications demanding batching, retention messages, cohort-based messages
Events
Inapp or website events and user attributes
Universal, your events could come from codebase, inapp/ website, CDPs, data warehouses, CRM and even scheduled tasks
SDKs Supported
Front-end only (iOS & Android)
Both Front-end (React, web, flutter, iOS/ Android) and Backend
User Creation/ Update/ Deletion
via API, SDK, CSV upload
via API, SDK, CSV upload
Notification Logs
Not at user level
At user, channel and campaign level
Multi-tenancy/ Whitelabelling
Not available
Available
User Preferences
Available (only email subscription)
Available at channel/ notification type/ frequency/ digests level
Notifications Batching
Not supported
Supported (can save your costs)
Personalization
Based on demographics or user attributes
Based on demographics and custom-defined user attributes
Vendor Routing for Fallback
Not Supported
Supported
Multi-channel Message Routing
Not Supported
Supported (ensures higher seen rates)
Channels Supported
Email, inapp, push, in-browser, roku, embedded messaging, SMS
Email, SMS, push, in-app inbox, Whatsapp, Slack, Teams, Discord, Webhooks, Web
CI/ CD, CLI support
Not Supported
Supported (to integrate with devs workflow)
HTTP GET support
Not Supported
Supported
Built for
SuprSend
Engineers/ Product Teams
Iterable
Marketers/ Customer Retention teams
Notification Types
SuprSend
Best for transactional notifications, product-related notifications, complex use-cases such as collaborative notifications demanding batching, retention messages, cohort-based messages
Iterable
Best for one-time messaging, promotional/ lifecycle messaging for retention, marketing notifications
Events
SuprSend
Universal, your events could come from codebase, inapp/ website, CDPs, data warehouses, CRM and even scheduled tasks
Iterable
Inapp or website events and user attributes
SDKs Supported
SuprSend
Both Front-end (React, web, flutter, iOS/ Android) and Backend
Iterable
Front-end only (iOS & Android)
User Creation/ Update/ Deletion
SuprSend
via API, SDK, CSV upload
Iterable
via API, SDK, CSV upload
Notification Logs
SuprSend
At user, channel and campaign level
Iterable
Not at user level
Multi-tenancy/ Whitelabelling
SuprSend
Available
Iterable
Not Available
User Preferences
SuprSend
Available at channel/ notification type/ frequency/ digests level
Iterable
Available (only email subscriptions)
Notifications Batching
SuprSend
Supported (can save your costs)
Iterable
Not Supported
Personalization
SuprSend
Based on demographics and custom-defined user attributes
Iterable
Based on demographics or user attributes
Vendor Routing for Fallback
SuprSend
Supported
Iterable
Not Supported
Multi-channel Message Routing
SuprSend
Supported (ensures higher seen rates)
Iterable
Not Supported
Channels Supported
SuprSend
Email, SMS, push, in-app inbox, Whatsapp, Slack, Teams, Discord, Webhooks, Web
Iterable
Email, inapp, push, in-browser, roku, embedded messaging, SMS
CI/ CD, CLI support
SuprSend
Supported (to integrate with devs workflow)
Iterable
Not Supported
HTTP GET support
SuprSend
Supported
Iterable
Not Supported
Built for Developers with API-first approach
Templates
Decouple your templates from code by creating and managing them centrally via dashboard or API.
Multi-tenancy
Manage multiple tenants or user groups within a single system, ensuring data isolation and customized experiences with templates, preferences, vendors and more.
Isolated Environments
Prevent live testing risks. Establish separate staging and production environments for better control and stability.
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Lists / Cohorts from Data Warehouse
Access your data warehouse in real-time to synchronize user cohorts for campaign and broadcast delivery via API calls.
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CI/CD Deployment
Streamline workflows & deployment across staging and production with CLI for efficient updates while ensuring code integrity.
Frequently asked questions
What types of integrations do SuprSend and Iterable support?
- SuprSend supports integrations with popular APIs such as Slack, Twilio, Mailgun, AWS SES, Google Firebase Cloud Messaging, and more.
- Iterable supports integrations with numerous third-party applications, including Shopify, Salesforce, Segment, Amplitude, Zapier, and more.
How flexible are SuprSend and Iterable when handling large volumes of messages?
- SuprSend has built-in scalability and handles large message volumes easily due to its modular architecture for product/transactional notifications.
- Iterable is capable of handling large volumes of messages, particularly for enterprises with extensive requirements, for marketing notifications.
Which platform offers better support for multi-language campaigns?
- SuprSend allows you to build multilingual campaigns by leveraging translation libraries and localization features within your code.
- Iterable natively supports Unicode text encoding, enabling the sending of non-English characters and emojis without additional coding required.
Do SuprSend and Iterable provide a visual campaign builder?
SuprSend primarily provides developer-friendly API access along with a visual dashboard, while Iterable focuses more on visual editors, catering to different preferences among marketing professionals and developers.
Can SuprSend and Iterable integrate with marketing automation software?
- SuprSend offers a highly flexible API for creating bespoke solutions and can be coupled with marketing software.
- Iterable excels in integrating with other tools such as Shopify, facilitating seamless interaction between systems and streamlined workflows.
Do SuprSend and Iterable provide automated event tracking?
- SuprSend leaves event tracking implementation to individual developers using the API, supporting flexibility. Its event-driven architecture needs you to pass in the events, which can be done using SuprSend’s APIs and SDKs.
- Iterable incorporates automatic event tracking, simplifying workflow management and reducing development time needed to track events.
What kind of testing features do SuprSend and Iterable provide?
- SuprSend enables pre-launch testing via sandboxes and simulated environments, facilitating thorough testing prior to deployment.
- Iterable includes testing functionalities like preview mode, spam filter tests, and test sends alongside its debugging and logging capabilities.
How do SuprSend and Iterable perform regarding security measures?
- SuprSend ensures secure transmissions with HTTPS encryption, TLS authentication, and OAuth authorization, adhering to strict privacy policies, SOC 2 Type II, and GDPR guidelines.
- Iterable implements SOC 2 Type II compliance, single sign-on (SSO), and end-to-end encryption, in addition to complying with GDPR, CCPA, and other global regulations.
Which platform suits me better based on my company size and skillset?
- Developers and product teams seeking complete control and versatility may benefit more from SuprSend’s raw API power as an orchestration layer.
- Marketers and businesses needing a balance between feature depth and ease-of-use should consider Iterable's well-rounded combination of UI design and functionality.