While Channels are the same, Notifications aren't
SuprSend provides you everything you need to send notifications that users love: composable in-app notifications, flexible preferences, observability and logging. All within one developer-first platform.
Discover how SuprSend differs from Braze
While both platforms deliver alerts, they aren’t designed for the same use-case. Discover how SuprSend differs from Braze.
Build Cross-Channel Notification Workflows with Ease
With unified Workflows API, define sequential notification logic, incorporating triggers, functions, branches, and delivery nodes, enabling multi-channel notification journeys tailored to user events, lists, or backend actions.
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Gain Observability for Each & Every Notification
No need to guess whether a notification was delivered to a particular recipient. With a robust observability layer in logs, conduct RCAs down to the user level confidently.
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Design native In-app Experience & Retain Users
Reach users at peak engagement with contextual notifications via the in-app notification center. Drive user retention and business growth effectively.
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Pricing that Scales with You
And the biggest advantage of SuprSend over Braze is it’s flexible pricing.
Unlike other marketing automation tools that impose fixed annual cost lock-ins regardless of usage fluctuation, SuprSend liberates you from annual commitments, allowing flexible scaling as your business expands, with pay-as-you-go pricing.
SuprSend
$
1,200
Braze
$
48,000
Annual Pricing
SuprSend
$
3,600
Braze
$
65,000
Annual Pricing
SuprSend
$
24,000
Braze
$
150,000
Annual Pricing
Compare features of Braze vs SuprSend
Here is an overview of how the two products stack up against each other in terms of features and integration effort.
Parameter
Braze
SuprSend
Built for
Marketers/ Customer Retention teams
Engineers/ Product Teams
Notification Types
Best for one-time messaging, promotional/ lifecycle messaging for retention, marketing notifications
Best for transactional notifications, product-related notifications, complex use-cases such as collaborative notifications demanding batching, retention messages, cohort-based messages
Events
Inapp or website events and user attributes
Universal, your events could come from codebase, inapp/ website, CDPs, data warehouses, CRM and even scheduled tasks
User Creation/ Update/ Deletion
via API, SDK, CSV upload
via API, SDK, CSV upload
Notification Logs
Not at user level
At user, channel and campaign level
Multi-tenancy/ Whitelabelling
Not available
Available
User Preferences
Available (only one-level)
Available at channel/ notification type/ frequency/ digests level (can be set at multiple levels)
Notifications Batching
Not supported
Supported (can save your costs)
Personalization
Based on demographics or user attributes
Based on demographics and custom-defined user attributes
Vendor Routing for Fallback
Not Supported
Supported
Multi-channel Message Routing
Not Supported
Supported (ensures higher seen rates)
Channels Supported
In-app messages, content cards, push messages, email (no In-app Inbox)
Email, SMS, Push, In-app Inbox, Whatsapp, Slack, Teams, Discord, Webhooks, Web
CI/ CD, CLI support
Not Supported
Supported (to integrate with devs workflow)
HTTP GET support
Supported
Supported
Built for
SuprSend
Engineers/ Product Teams
Braze
Marketers/ Customer Retention teams
Notification Types
SuprSend
Best for transactional notifications, product-related notifications, complex use-cases such as collaborative notifications demanding batching, retention messages, cohort-based messages
Braze
Best for one-time messaging, promotional/ lifecycle messaging for retention, marketing notifications
Events
SuprSend
Universal, your events could come from codebase, inapp/ website, CDPs, data warehouses, CRM and even scheduled tasks
Braze
Inapp or website events and user attributes
User Creation/ Update/ Deletion
SuprSend
via API, SDK, CSV upload
Braze
via API, SDK, CSV upload
Notification Logs
SuprSend
At user, channel and campaign level
Braze
Not at user level
Multi-tenancy/ Whitelabelling
SuprSend
Available
Braze
Not Available
User Preferences
SuprSend
Available at channel/ notification type/ frequency/ digests level (can be set at multiple levels)
Braze
Available (only one-level)
Notifications Batching
SuprSend
Supported (can save your costs)
Braze
Not Supported
Personalization
SuprSend
Based on demographics and custom-defined user attributes
Braze
Based on demographics or user attributes
Vendor Routing for Fallback
SuprSend
Supported
Braze
Not Supported
Multi-channel Message Routing
SuprSend
Supported (ensures higher seen rates)
Braze
Not Supported
Channels Supported
SuprSend
Email, SMS, Push, In-app Inbox, Whatsapp, Slack, Teams, Discord, Webhooks, Web
Braze
Inapp messages, content cards, push messages, email (no inapp inbox)
CI/ CD, CLI support
SuprSend
Supported (to integrate with devs workflow)
Braze
Not Supported
HTTP GET support
SuprSend
Supported
Braze
Supported
Built for Developers with API-first approach
Templates
Decouple your templates from code by creating and managing them centrally via dashboard or API.
Multi-tenancy
Manage multiple tenants or user groups within a single system, ensuring data isolation and customized experiences with templates, preferences, vendors and more.
Isolated Environments
Prevent live testing risks. Establish separate staging and production environments for better control and stability.
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Lists / Cohorts from Data Warehouse
Access your data warehouse in real-time to synchronize user cohorts for campaign and broadcast delivery via API calls.
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CI/CD Deployment
Streamline workflows & deployment across staging and production with CLI for efficient updates while ensuring code integrity.
Frequently asked questions
What are the core functionalities of Braze vs SuprSend?
- Braze: Offers a comprehensive customer engagement suite including push notifications, in-app messaging, email marketing, SMS, customer lifecycle management, and A/B testing.
- SuprSend: Focuses on building and managing transactional notifications across various channels like email, SMS, push, and in-app, providing a good product experience to the users.
Who are the ideal users for Braze vs SuprSend?
- Braze: Marketers, growth teams, and customer engagement specialists.
- SuprSend: Developers and product managers responsible for building and managing notification infrastructure.
What are the key differences between Braze vs SuprSend?
- Focus: Braze caters to broader customer engagement, while SuprSend specializes in notification infrastructure.
- Target Users: Braze targets marketers, while SuprSend targets developers.
- Strengths: Braze offers a wider range of features, while SuprSend excels in developer tools and notification management.
Which platform is easier to use, Braze or SuprSend?
- SuprSend offers a user-friendly interface with drag-and-drop features, making it easier for developers and marketers with less technical expertise. It also has APIs for devs to integrate in their workflows.
- Braze has a steeper learning curve due to its enterprise nature, and hence may not be suitable for startups.
How do Braze vs SuprSend compare on pricing?
Both Braze and SuprSend offer custom pricing based on factors like features used, monthly active users (MAUs), and contract terms. Generally, Braze caters to larger enterprises and might have a higher base cost, while SuprSend might be more suitable for startups or mid-sized companies with specific notification needs.
Does Braze integrate with any other marketing tools?
Yes, Braze integrates with a wide range of marketing automation tools, CRMs, and analytics platforms.
Does SuprSend integrate with any other development tools?
Yes, SuprSend offers integrations with popular development tools and frameworks, allowing seamless notification workflows within existing development environments.
Which platform offers better customer support?
Both Braze and SuprSend are known for providing good customer support. Braze offers phone, email, and chat support, while SuprSend provides email, Slack and in-app chat support with a response time of less than 10 minutes.
Is there a free trial available for Braze vs SuprSend?
Braze does not offer a free trial. SuprSend offers a freemium plan with a generous 10k notifications per month for developers to play and test out. The pricing is also pay-as-you-go.
Can I use Braze vs SuprSend together?
While not a common use case, it's technically possible to leverage Braze for broader customer engagement and SuprSend for specific transactional notifications. However, this might require custom development work to ensure smooth data flow and avoid redundancy.