Push Notifications

Working Principles of Push Notifications - What Are Push Notification Service And Their Benefits

Anjali Arya
February 27, 2024
Explore the world of Push and Pull Notifications! Learn about their components, differences, and implementation in smartphone apps. Grasp core concepts and enhance your understanding of integrating Operating System Push Notification Services (OSPNS) for optimized communication.

As we approach 2025, the global count of smartphone users is estimated to reach an astonishing 7.1 billion. With increasing dependence on smartphones for everyday tasks like online shopping and banking, push notifications have emerged as a vital communication channel between businesses and users. But what exactly are push notifications, and why do they matter for modern digital marketing strategies? Let's delve deeper into the world of push notifications, focusing specifically on SuprSend, and explore their advantages, implementation, and best practices.

Read more about push notification service workers in this series:

  1. Part 1 - Getting Started with Web Push Notifications Service Workers
  2. Part 2 - Obtaining User Permissions and Managing Subscriptions for Web Push Notifications
  3. Part 3: Crafting Dynamic and Feature-Rich Push Notifications

Components of Notification Service - Client and Application Server

There are two key components in any type of notification manager: the Client Application and the Application Server. The former indicates the place where end-users receive notifications, whether it's a smartphone application or a web application, allowing them to view and interact with received notifications. Meanwhile, the latter denotes the web server where the application resides, being the source of information embedded within those notifications.

Pull- A Pull-Based Notification System requires the end-user to launch the Client Application and specifically ask for certain information before receiving related notifications, which might also be triggered by software clients. Functionally speaking, Pull Notifications work much like HTTP requests made through web browsers. However, the connection between the Application Server and Client Application isn't consistently maintained in this setup. Due to its less urgent nature, Pull Notifications are primarily employed for run-of-the-mill software updates and casual communication purposes.

Push - On the flip side, Push Notifications transmit information directly to end-users right after production, sparing them the hassle of actively searching for said info since it automatically lands on their devices. Depending on the user's device and operating system, incoming Push Notifications appear as banners in designated notification trays. Unlike Pull Notifications, Push Notifications establish uninterrupted connections between the Application Server and Client Application.

Smartphone apps frequently employ Push Notifications thanks to native OSPNS (Operating System Push Notification Services) provided by popular operating systems like iOS and Android. For successful integration, app publishers first construct their apps (both Application Server and Client counterparts) complete with OSPNS functionalities designed for compatible iOS and/or Android smartphones. Following enrollment in the desired OS's push notification service, devs obtain necessary API access for effective OSPNS communication. Upon installation from relevant app stores, client applications and associated devices will be duly registered with OSPNS via exclusive identifiers, providing app publishers leeway to fine-tune offerings and notifications tailored to distinct user preferences.

Publishers wield considerable adaptability in utilizing Push Notification Systems - crafting individualized manual messages, pushing them out, or implementing sophisticated automation flows driven by multiple criteria (e.g., user demographics, subscription standing, diurnal cycles, usage habits, or even location).

SuprSend - Revolutionizing Push Notifications

SuprSend is a cutting-edge technology that enables real-time, direct communication between businesses and users via push notifications. By utilizing operating system push notification services (OSPNS) provided by platforms like iOS and Android, SuprSend ensures seamless delivery of targeted, relevant content to users. Here's how it works:

  • Application Development: Integrate SuprSend SDK during app development to enable push notifications functionality. Both the application server and the client app should support OSPNS connections.
  • User Registration: Once the client application is installed on a user's device, both the app and device are registered with the corresponding OSPNS, receiving a unique identifier.
  • Message Creation and Delivery: Using either manual creation or automated messaging via APIs, businesses can craft tailored push notifications based on various parameters—such as user demographics, behavior patterns, or geolocation—and send them directly to the user's device.

Advantages of SuprSend Push Notifications

Implementing push notifications with SuprSend provides numerous benefits for businesses and users alike:

  • Enhanced Engagement: Reach out to users instantly, ensuring high visibility for promotional campaigns, announcements, or updates.
  • Personalization: Tailored messaging improves conversion rates and user satisfaction by delivering contextually relevant content.
  • Automation Capabilities: Schedule and automate push notifications based on predefined rules, allowing for efficient, consistent communication.
  • Improved Retention: Keep users informed about app activity and incentivize regular engagement through exclusive deals, reminders, or alerts.

Best Practices for Implementing SuprSend

To maximize results and avoid potential pitfalls associated with push notifications manager, consider following these guidelines:

  • Segment Your Audience: Group users based on shared characteristics and preferences, enabling more precise targeting and reducing irrelevant notifications.
  • Optimize Frequency: Balance consistency and restraint to minimize alert fatigue and maintain positive user experiences.
  • Monitor Performance Metrics: Regularly assess key performance indicators (KPIs) like click-through rate (CTR) and opt-out frequency to fine-tune your strategy.
  • Utilize Rich Media: Leverage images, emojis, or action buttons to enhance visual appeal and encourage interactions.
  • Test Different Formats: Experiment with variations in tone, style, length, and timing to identify optimal approaches.

Overcoming Challenges: Alert Fatigue and Churn Prevention

Despite the benefits of push notifications, striking the perfect balance remains critical to ensure long-term success. Addressing challenges related to alert fatigue and churn prevention requires careful consideration of the following factors:

  • Adaptability: Dynamically adjust notification schedules and frequencies based on user feedback and engagement trends.
  • Timeliness: Send notifications at opportune moments, taking into account factors like peak usage times and user time zones.
  • Contextual Targeting: Ensure relevancy by considering factors like location, interests, and recent activities before triggering notifications.
  • Feedback Loops: Encourage user input regarding notification preferences and offer easy opt-out mechanisms to foster trust and respect user boundaries.

Leveraging Inboxes for Increased Visibility

Given the ephemerality of push notifications, integrating in-app inboxes serves as a valuable supplementary feature. Providing users with quick access to past notifications enhances overall usability and encourages repeat visits. Consider implementing the following techniques to optimize inbox utilization:

  • Clear Organization: Sort notifications chronologically, categorically, or otherwise to facilitate effortless navigation.
  • Actionable Reminders: Flag important or expiring notifications proactively to promote timely interaction.
  • Summary Updates: Offer periodic digest summaries highlighting key events, special offers, or frequently overlooked items.

With these insights and recommendations, harness the power of SuprSend to revolutionize your push notification strategy and elevate your business to new heights.


Q: What is a push notification service?

A: A push notification service enables real-time communication between businesses and users via push notifications, utilizing operating system push notification services (OSPNS) such as iOS push notifications and Android push notifications.

Q: How do iOS push notifications work?

A: iOS push notifications involve registering an app with Apple's Push Notification service (APNs) and transmitting notifications to APNs, which subsequently delivers them to targeted iOS devices.

Q: How do Android push notifications function?

A: Android push notifications function by integrating with Firebase Cloud Messaging (FCM), where notifications are transmitted to FCM servers and then distributed to designated Android devices.

Written by:
Anjali Arya
Product & Analytics, SuprSend

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