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Somewhere between Notion launching an email app, Figma filing to go public, and Apple’s AI-powered notification summaries —April just happened. The world moves fast, and nobody wants to be the last to know. That’s where notifications come in. And by extension, us.
Welcome to your April fix: notification news, SuprSend updates, and smarter ways to cut through the noise.
Who did what in notifications?
Apple’s AI still has notification FOMO
iOS’s AI-powered notification summaries aim to declutter your lock screen by condensing multiple alerts into one. Sounds great—until it butchers your texts. Summaries often lack context, and Apple Intelligence takes things way too literally.
What we learned: Great notification UX means showing the right info, at the right time, in the right way. Miss that—and users stop trusting it (or just turn it off).
YouTube’s notification experiment: less is more?
YouTube is testing a feature that silences push notifications from channels you don’t engage with. The goal is to reduce overload and stop users from rage-quitting all notifications. But the tradeoff might be users feeling a loss of control.
Better engagement but no control. Can both coexist? We’ll see.
What we shipped at SuprSend
Our homepage got a glow-up ✨
We rebuilt the homepage to finally feel like SuprSend. Our product has evolved—and so has our audience. This redesign speaks to today’s users with messaging and design that reflect where we’re headed and the value we bring to teams shipping serious notifications.
Big thanks to our designer and founder for that perfect brain merge. 🧠 🤝
Docs got a lot smarter 💡
✅ AI-powered search – Smarter results, faster. You can also pull up docs inside ChatGPT or Claude for conversational, AI-driven assistance.
✅ Cleaner layouts – Better readability and smoother navigation plus dark mode that’s easy on the eyes for those late night coding sessions.
✅ Interactive API Reference – Test API requests right inside the docs and see real-time responses.
Inbox now speaks your users’ language
For example, pass language="fr" while initializing… et voilà, instant français!
Cross Lookup User Subscriptions
See all of a user’s list and object subscriptions in one place. Just head to the Subscriptions tab on the user’s page.
Workflow Trigger Overrides
For event-based workflows, dynamically override actor, recipient, tenant, and object at runtime. Pass raw internal events and let the workflow resolve context.
Clone templates across versions/languages
Want to A/B test or localize without the migraine? Now, Clone within the template with a single click via your usual clone button.
Multi-tenant Inbox feeds
Users can now see cross-tenant notifications in one feed by setting tenantId= "*". Great for account managers juggling multiple client accounts and need to access everything in a single place.
IAM Role-based auth for AWS SES/S3
Get enhanced security with role-based authentication instead of user based auth.Goodbye, long-term keys. Hello, scoped, temporary access in a secure way.
You can read more about the updates in our changelog.
What's Next?
Message logs 2.0
We’re revamping message logs to give you one clean, central view of every message sent to a user across all channels. Think:
- Smarter filters to zero in fast (search by error, inspect webhook responses, drill into channel-level delivery stats—you name it)
- At-a-glance charts that tell you what went right, what failed, and why
- Message previews so you can see exactly what users received—great for compliance, or just for peace of mind
Preference tags
Now, filter preference categories relevant to users based on their role or department. Finance sees billing categories and devs only see anomaly/ error categories. It’s a custom preference UI for each user.
Analytics, leveled up 📈
Get Sharper, Smarter insights across your Notifications.
- Contextual analytics wherever you need them — subscriber pages, templates, dashboards, logs, and more
- Cumulative visibility into every request sent to SuprSend — from delivery and engagement to cost and vendor performance
- Channel-level intelligence — what’s working, what’s too much, and when or where your users actually want to hear from you
...and more. Less guesswork, more clarity. Because better decisions start with better data.
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