2 Notification Delivery Optimization Techniques for Improved Deliverability - Caching and Precomputing Methods

Sanjeev Kumar
September 17, 2023

Caching Techniques for Notification Delivery Optimization

In Notification System Design, Caching is essential for enhancing the efficiency and speed of sending messages to recipients. Notifications frequently require the retrieval and processing of content, recipient details, and dynamic data before delivery. By caching these elements, the notification system may considerably reduce the time it takes to generate and transmit notifications, resulting in speedier delivery and a better user experience.

Types of Caching 

  1. Memory Caching: It stores frequently used data in the system's main memory (RAM). It enhances notification delivery to achieve high speed and low latency.
  2. Disk Caching: It stores data on a quick-access storage device, like a solid-state drive (SSD), to shorten retrieval times compared to conventional mechanical hard drives. Although it might not be as quick as memory caching, it can reduce latency.
  3. Distributed Caching: It includes sharing cached data among numerous network nodes to increase scalability and fault tolerance. It enhances distributed systems' scalability, fault tolerance, and latency reduction.

Effective Cache Management Strategies

Cache Invalidation Techniques

The speed and low latency of caching are enhanced by cache invalidation, which ensures that consumers receive pertinent, timely messages. The following Cache Invalidation techniques are Versioning, Timeout, and Callback. 

Choosing the right queue:
Criteria Versioning Timeout Callback
Frequency of Data Changes Ideal for rapidly changing data Suitable for infrequent changes Ideal for rapidly changing data
Precision of Invalidation Highly precise Less precise Highly precise
Complexity and Overhead Moderate Low Moderate to higher
Control Over Invalidation High control Less control High control
Synchronization Accuracy High Lower High
Suitable for Real-time Update Yes No Yes
Suitable for Critical Data Yes No Yes

Cache Refresh and Update Mechanism

Cache Refresh and Update Mechanisms are essential to keep cached data current and correct while maximizing performance. This section will examine batching, lazy loading, and incremental updates as three popular cache refresh and update strategies.


  • Batching can be beneficial for updating frequently requested data that changes in bulk. 
  • It assists in striking a balance between performing minimal update operations and maintaining current data.
  • For example, upgrading user preferences or notification templates in bulk can reduce cache update overhead while guaranteeing current data. 

Lazy Loading

  • Lazy loading is advantageous while working with massive datasets or user-specific data that all users might not access.
  • For example, storing particular user preferences or material in the cache only when a notification is being generated can assist in optimizing memory and resources. Data is cached according to real usage patterns, reducing cache population overhead.

Incremental Updates

Incremental updates are essential in notification systems for preserving real-time accuracy while reducing update overhead. It updates only the portions that have changed when user preferences or notification content update to provide correct notifications without needless cache operations. This is especially helpful when there are many little adjustments to the data to ensure consistency.

Cache Optimization Technique

Cache optimization technique(s) are best suited for increasing cache utilization, lowering cache misses, and optimizing system performance.

Criteria Cache Partitioning Cache Hierarchies Cache-Conscious Data Structures
Impact on Speed and Latency Minimizes cache misses, improves data access speed Faster data retrieval reduced latency for critical data Reduces cache misses, improves access speed
Suitable Scenarios High cache contention, cache misses impact delivery Quick access to frequently accessed data is crucial Optimize cache access for notification-related data
Implementation Complexity Moderate complexity Moderate complexity Design considerations to optimize data layout
Role in Notification Optimization Optimize cache usage for notification-related data. Place critical data in a faster cache for quicker access. Minimize cache misses and align with cache organization.

Case Studies of Successful Caching Implementations


  • To manage the enormous number of user-generated material and activity, Facebook uses substantial caching. This includes caching user profiles, user postings, photos, etc.

  • Caching solutions combine memory and distributed caching systems to enable quick access to frequently accessed data.

  • Facebook's caching approach emphasizes the significance of optimizing cache eviction procedures to ensure that the most recent and pertinent data is cached.


  • Twitter uses caching to serve timelines, user profiles, and tweets efficiently. Trending subjects, user avatars, and tweet feeds are examples of cached data.

  • Different levels of caching are utilized to disseminate cached data, and techniques like lazy loading are employed to fill caches as needed.

  • The experience of Twitter emphasizes the necessity for cache invalidation systems that can manage data that changes quickly, such as tweets and user interactions.


  • To expedite message delivery and offer seamless user experiences, WhatsApp uses caching. Chat logs, contact lists, and multimedia files are examples of cached data.

  • Mechanisms for caching are created to prioritize chats and media viewed frequently while providing timely updates for message synchronization.

  • WhatsApp's caching strategy emphasizes the cache consistency requirement for real-time messaging systems.

Precomputing Techniques for Notification Delivery Optimization

Preprocessing data and completing computations in advance can improve performance and lessen the demand for real-time calculations. In notification delivery, precomputing can predict and gather data, templates, or other elements required for creating notifications. 

Precomputing Strategies for Notifications

Computing and storing frequently accessed data in advance

  • Precompute and save information that is accessed frequently in notifications.
  • Enables real-time data retrieval to be less time-consuming, hastening notification assembly.

Generating and storing notification templates for frequent scenarios

  • Create and save notification templates in advance for typical scenarios.
  • Eliminates real-time template generation, increasing delivery speed.

Precomputing personalized notification content for individual users

  • Create and save personalized content in advance for each user.
  • By avoiding real-time data processing, notice creation is optimized.

Computationally Intensive Preprocessing

Precompute the outcomes earlier if notifications require computationally demanding operations, such as creating complex visualizations or analyzing massive datasets. In this method, processing time can be reduced by immediately providing the precomputed output when a user requests the notification.

Location-Based and Time-Sensitive Data

Pre-calculate any location- or time-sensitive information that may be required for notifications. For example, precomputed weather updates, event timetables, or location-based recommendations can all be delivered on time.

Efficient Precomputing Implementation Technique

Technique Description Benefits
User-Specific Data Precomputation It precomputes personalized user data for notifications. Quick access to user-specific information.
Template Precomputation It precomputes and stores various notification templates. Faster rendering, consistent formatting.
Aggregated Content Precomputation It precomputes summaries, trends, or recommendations. Minimizing content aggregation overhead.
Priority Precomputation It precomputes notification priorities based on factors. Prioritized delivery of critical information.
Segmented Precomputation It precomputes data tailored to user segments or categories. Targeted notifications for different user groups.
Dynamic Precomputation It implements precomputation based on dynamic events. Rapid response to real-time interactions.

Advantages of Precomputing in Notification Optimization

Some advantages of precomputing in notification optimization are:-

  • Reduced Latency: Because precomputed data is easily accessible, real-time calculation is unnecessary. As a result, it takes much less time to generate and transmit notifications.

  • Consistent Performance: Precomputed data ensures a constant and quick user experience regardless of user load or demand because the computational effort is moved to preprocessing steps.

  • Scalability: It enables the system to withstand heavier loads during peak periods without compromising performance by allowing precomputing during off-peak hours.

  • Energy Efficiency: Precomputing can result in more energy-efficient system operation by lowering on-the-fly computations.

Hybrid Approaches Combining Caching and Precomputing

Combining caching and precomputing techniques is a hybrid strategy that effectively improves notice delivery in a notification system design. The main connection between these two strategies are:

  • Reduced Real-Time Calculations: Precomputing includes executing calculations in advance, lowering the requirement for real-time calculations. This considerably reduces the overall computational strain during notification production, especially when combined with caching frequently used pre-computed data. As a result, response times are quicker, and delivery times are better.

  • Reduced Data Retrieval: Precomputed data that has been cached is already present in memory or storage, thus, there is no need to retrieve data from databases or other external sources. Since data retrieval latency is frequently a bottleneck in notification systems, this synergy lowers it. Users receive notifications more quickly because cached data is used directly.

  • Performance and Scalability: The integrative strategy maintains effectiveness as the system scales. Precomputed and cached data streamlines the notification assembly process, and caching and precomputing assist in maintaining rapid delivery speeds despite higher user loads.

  • Reduced Network Traffic: Precomputed data that is cached cuts down on the requirement for external data retrieval, which lowers network traffic. This is especially helpful when distributed systems or restricted network resources are involved.

Emerging Trends and Opportunities in Notification Optimization

 Some of the emerging trends and opportunities in the field of notification optimization

  • Integrating Notification Optimization with Other Areas: There are exciting possibilities due to the convergence of notification optimization with more general technological areas like DevOps and application performance optimization. Organizations can design more comprehensive and effective systems by coordinating notification optimization tactics with overall application performance objectives. Furthermore, combining notification optimization with DevOps methodologies enables continuous development, quick deployment, and efficient monitoring of metrics linked to notifications.

  • Leveraging Machine Learning and AI for Intelligent Caching and Precomputing Decisions: The potential to use machine learning and artificial intelligence to improve precomputing and caching decisions is expanding as these technologies develop. Machine learning algorithms can dynamically examine previous usage patterns, user behavior, and notification settings to alter caching policies and pre-computed data. This method guarantees that the most important notifications are quickly accessible in the cache or precomputed data, enhancing system performance and user experience.

  • Exploiting Hardware Advances for Faster Notification Delivery: There are options to speed up message transmission due to recent technology developments like Solid State Drives (SSDs), Graphics Processing Units (GPUs), and Tensor Processing Units (TPUs). SSDs provide faster data retrieval, parallel processing is possible with GPUs, and AI workloads are optimized for TPUs. When incorporated into the notification optimization process, these technologies can significantly reduce latency and improve system responsiveness.
Written by:
Sanjeev Kumar
Engineering, SuprSend

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