vs.
vs.

SendGrid

vs

Mailgun

vs

Brevo (formerly SendinBlue)

?

Looking for which Email provider will be the best for your use case among

SendGrid

vs

Mailgun

vs

Brevo (formerly SendinBlue)

?

Compare

SendGrid

vs

Mailgun

vs

Brevo (formerly SendinBlue)

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

SendGrid

vs

Mailgun

vs

Brevo (formerly SendinBlue)

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Sendgrid VS Mailgun VS Brevo (formerly Sendinblue) - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

SendGrid

/v3/user/webhooks/

Mailgun

v3/domains/<domain>/webhooks

Brevo (formerly SendinBlue)

/v3/webhooks

Event API

SendGrid

/v3/user/webhooks/event

Mailgun

v3/<domain>/events

Brevo (formerly SendinBlue)

N/A

Contact Management via API

/v3/marketing/contacts

v3/lists

Brevo (formerly SendinBlue)

Mailgun

SendGrid

/v3/contacts

Send email through API

/v3/mail/send

Mailgun

v3/<domain>/messages

Brevo (formerly SendinBlue)

SendGrid

/v3/smtp/email

Documentation

Docs

Mailgun

Docs

Brevo (formerly SendinBlue)

SendGrid

Docs

Ease of Integration

Language & Frameworks

SendGrid

Mailgun

Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Ruby
Python
PHP
C#
Go
Node.js

Brevo (formerly SendinBlue)

C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration

SendGrid

Brevo (formerly SendinBlue)

Mailgun

API Rate Limits

SendGrid

600 requests/ minute

Mailgun

300 requests/ minute

Brevo (formerly SendinBlue)

300RPH -150RPS

Pricing

Pricing Model

SendGrid

Tiered Pricing

Mailgun

Tiered Pricing

Brevo (formerly SendinBlue)

Tiered Pricing
Cost Structure

SendGrid

$0.0004 - $0.0006/ email
$0.0007 - $0.0009/ email

Brevo (formerly SendinBlue)

Mailgun

$0.0005 -$0.0007/ email
Free Tier

SendGrid

Available (upto 2000/m)

Brevo (formerly SendinBlue)

Mailgun

Available
Available (upto 3000/m)
Contract Terms

SendGrid

Monthly/ Annually
Monthly/ Annually

Mailgun

Brevo (formerly SendinBlue)

Monthly/ Annually

Performance & Resilience

Log Retention

SendGrid

30 days

Brevo (formerly SendinBlue)

Mailgun

30 Days
Unlimited
Redundancy Mechanisms

SendGrid

Available

Brevo (formerly SendinBlue)

Mailgun

Available
Available
Max Size

SendGrid

30 MB

Brevo (formerly SendinBlue)

Mailgun

25 MB
4 MB
Unicode Encoding

SendGrid

Not allowed

Brevo (formerly SendinBlue)

Mailgun

Not allowed
Supported
Servers Location

SendGrid

US

Brevo (formerly SendinBlue)

Mailgun

EU, US
France, Belgium
Uptime

SendGrid

99.95%

Mailgun

Brevo (formerly SendinBlue)

99.99%
99.74%

Security & Compliance

Compliance

SendGrid

SOC II
GDPR

Brevo (formerly SendinBlue)

SSAE-16
SOC I & II HIPAA
ISO27001
GDPR

Mailgun

ISO 27001:2013
GDPR
ISO27001
Encryption Standards

SendGrid

TLS

Brevo (formerly SendinBlue)

TLS
HTTPS
AES 256
TLS

Mailgun

Email Provider Features

Core Features

SendGrid

  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management

Mailgun

  • Email sending and tracking
  • Analytics and reporting
  • Email validation
  • Inbound email handling

Brevo (formerly SendinBlue)

  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

SendGrid

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Mailgun

Wordpress, Google Sheets, Asana, Amazon, ActiveCampaign, Braintree + 59

Brevo (formerly SendinBlue)

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

SendGrid

Yes

Brevo (formerly SendinBlue)

Yes

Yes

Mailgun

API Endpoints

SendGrid

Heading

Mailgun

Brevo (formerly SendinBlue)

Webhooks

/v3/user/webhooks/

v3/domains/<domain>/webhooks

/v3/webhooks

Events

/v3/user/webhooks/event

v3/<domain>/events

N/A

Contact Management

/v3/marketing/contacts

v3/lists

/v3/contacts

Send Emails

/v3/mail/send

v3/<domain>/messages

/v3/smtp/email

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

SendGrid

Mailgun

Brevo (formerly SendinBlue)

Language & Frameworks
Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Ruby
Python
PHP
C#
Go
Node.js
C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration
API Rate Limits
600 requests/ minute
300 requests/ minute
300RPH -150RPS

Pricing

Heading

SendGrid

Mailgun

Brevo (formerly SendinBlue)

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0004 - $0.0006/ email
$0.0007 - $0.0009/ email
$0.0005 -$0.0007/ email
Free Tier
Available (upto 2000/m)
Available
Available (upto 3000/m)
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

SendGrid

Mailgun

Brevo (formerly SendinBlue)

Log Retention
30 days
30 Days
Unlimited
Redundancy Mechanisms
Available
Available
Available
Max Size
30 MB
25 MB
4 MB
Unicode Encoding
Not allowed
Not allowed
Supported
Servers Location
US
EU, US
France, Belgium
Uptime
99.95%
99.99%
99.74%

Security & Compliance

Heading

SendGrid

Mailgun

Brevo (formerly SendinBlue)

Compliance
SOC II
GDPR
SSAE-16
SOC I & II HIPAA
ISO27001
GDPR
ISO 27001:2013
SOC I & II HIPAA
Encryption Standards
TLS
TLS
HTTPS
AES 256
TLS

Email Provider Features

Heading

SendGrid

Mailgun

Brevo (formerly SendinBlue)

Core Features
  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Wordpress, Google Sheets, Asana, Amazon, ActiveCampaign, Braintree + 59

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

SendGrid

vs

Mailgun

vs

Brevo (formerly SendinBlue)

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailgun

Reliability and Deliverability

Users find Mailgun to be reliable and efficient for sending transactional emails.

Email Verification

The service helps verify email addresses, enhancing email deliverability and protecting domain reputation.

Integration and Customization

Mailgun offers easy integration with various platforms and customizable email templates.

Reporting

Users appreciate the reporting features that help track email performance.

Dedicated IP

The option for dedicated IP addresses is a plus for businesses sending large volumes of emails.

Confusing Setup

Some users found the initial setup to be confusing, but Mailgun provides step-by-step instructions.

Limited API Key

Users wish for the ability to generate multiple API keys with different access levels.

Changing Features

Some users mentioned that Mailgun makes changes that can affect user experience.

Aggressive Sales Tactics

There were instances of aggressive sales tactics reported, which could be a concern for some users.

Not Ideal for Marketing

Mailgun is better suited for transactional emails, and it may not be the best choice for marketing campaigns.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Heading

Pros

Cons

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailgun

Reliability and Deliverability

Users find Mailgun to be reliable and efficient for sending transactional emails.

Email Verification

The service helps verify email addresses, enhancing email deliverability and protecting domain reputation.

Integration and Customization

Mailgun offers easy integration with various platforms and customizable email templates.

Reporting

Users appreciate the reporting features that help track email performance.

Dedicated IP

The option for dedicated IP addresses is a plus for businesses sending large volumes of emails.

Confusing Setup

Some users found the initial setup to be confusing, but Mailgun provides step-by-step instructions.

Limited API Key

Users wish for the ability to generate multiple API keys with different access levels.

Changing Features

Some users mentioned that Mailgun makes changes that can affect user experience.

Aggressive Sales Tactics

There were instances of aggressive sales tactics reported, which could be a concern for some users.

Not Ideal for Marketing

Mailgun is better suited for transactional emails, and it may not be the best choice for marketing campaigns.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

SendGrid

,

Mailgun

and

Brevo (formerly SendinBlue)

firsthand

Reviews for
SendGrid
4.0
"

Keeping track of sent emails has never been easier.

Sengrid has been such a wonderful system to use to keep track of the emails being sent out by our automatic system. The ability to check if emails bounced, have been blocked, if the emails were opened and even clicked on has been severly helpful in our efforts to educate our guests/customers about the importance of confirmation emails and accountability.

Oliver M.

Mid-Market

"

Twilio sendGrid email Api is the best service for email varification.

I'm a full stack developer. I have used Twilio sendgrid at my one of project, in that project basically I have to varify that user when he or she registered. This service helped me to send the email for varification to that particular user. Some things are the best in sendgrid which I appreciate that, like it is open-source. I have faced some error, like you are unauthorised, I am not able to varify and Authorize myself.

Raj V.

Software Developer

Reviews for
Mailgun
4.3
"

Mailgun is superb with email verification and deliverability

Mailgun helps me verify my email list to ensure valid email addresses. This is important for email deliverability and for ensuring my clients receive the information they need from me. It can be a little confusing to get Mailgun setup. Fortunately, they provide step-by-step instructions. It would be better if they gave more video instruction for the "how-to".

Dr. Jeanette D.

President, PT, DPT, LAT

"

Delivers exactly on what it promises

Email deliverability for outgoing transactional email... It just works! Easy step by step wizards to get some of the more tricky configuration things in place, already integrated into the platforms I use as a developer. If anything, I'd like there to be a plan between the free and the foundation plan, as some of the paid features would be very useful to experiment with in hobby projects.

James I.

Tech Lead

Reviews for
Brevo (formerly SendinBlue)
4.6
"

One of the best email software

I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month. The only thing I have found that I dislike is navigating the Stats of an email campaign.

Carolyn S.

Small Business

"

Delivers exactly on what it promises

Email deliverability for outgoing transactional email... It just works! Easy step by step wizards to get some of the more tricky configuration things in place, already integrated into the platforms I use as a developer. If anything, I'd like there to be a plan between the free and the foundation plan, as some of the paid features would be very useful to experiment with in hobby projects.

James I.

Tech Lead

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MailerLite

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Postmark
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Netcore (formerly Pepipost)

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Postmark
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Brevo (formerly SendinBlue)
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SocketLabs

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Postmark
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Elastic Email
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Netcore (formerly Pepipost)

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Postmark
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Elastic Email
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MailerLite

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Postmark
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Elastic Email
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SocketLabs

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Postmark
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Elastic Email
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Brevo (formerly SendinBlue)

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Postmark
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SparkPost
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MailerLite

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Postmark
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SparkPost
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Netcore (formerly Pepipost)

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Postmark
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SparkPost
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SocketLabs

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Postmark
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SparkPost
vs
Brevo (formerly SendinBlue)

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Postmark
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SparkPost
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Elastic Email

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Postmark
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Mailjet
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MailerLite

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Postmark
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Mailjet
vs
Netcore (formerly Pepipost)

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Postmark
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Mailjet
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SocketLabs

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Postmark
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Mailjet
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Elastic Email

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Postmark
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Mailjet
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Brevo (formerly SendinBlue)

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Postmark
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Mailjet
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SparkPost

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vs.
SMTP.com
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Netcore (formerly Pepipost)
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MailerLite

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SocketLabs
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MailerLite

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SMTP.com
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Elastic Email
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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MailerLite

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SMTP.com
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SocketLabs

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MailerLite

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SocketLabs

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SMTP.com
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Brevo (formerly SendinBlue)

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Netcore (formerly Pepipost)

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SocketLabs

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SMTP.com
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Elastic Email

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SMTP.com
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Brevo (formerly SendinBlue)

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SMTP.com
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Mailjet
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MailerLite

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SMTP.com
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Mailjet
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs

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SMTP.com
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Brevo (formerly SendinBlue)

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SMTP.com
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Elastic Email

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SMTP.com
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Postmark
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MailerLite

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SMTP.com
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Mailjet
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SparkPost

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SMTP.com
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Postmark
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Netcore (formerly Pepipost)

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vs.
SMTP.com
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Postmark
vs
SocketLabs

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vs.
SMTP.com
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Postmark
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Brevo (formerly SendinBlue)

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SMTP.com
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Postmark
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Elastic Email

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SMTP.com
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Postmark
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SparkPost

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SMTP.com
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Postmark
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Mailjet

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Amazon SES
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SocketLabs
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MailerLite

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Amazon SES
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Netcore (formerly Pepipost)
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MailerLite

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Amazon SES
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SocketLabs
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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Elastic Email
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MailerLite

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Amazon SES
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Elastic Email
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)

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Amazon SES
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SocketLabs

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Amazon SES
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Mailjet
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Amazon SES
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SparkPost
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Elastic Email

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