vs.
vs.

SendGrid

vs

Mailchimp

vs

Brevo (formerly SendinBlue)

?

Looking for which Email provider will be the best for your use case among

SendGrid

vs

Mailchimp

vs

Brevo (formerly SendinBlue)

?

Compare

SendGrid

vs

Mailchimp

vs

Brevo (formerly SendinBlue)

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

SendGrid

vs

Mailchimp

vs

Brevo (formerly SendinBlue)

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Sendgrid VS Mailchimp VS Brevo (formerly Sendinblue) - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

SendGrid

/v3/user/webhooks/

Mailchimp

/webhooks

Brevo (formerly SendinBlue)

/v3/webhooks

Event API

SendGrid

/v3/user/webhooks/event

Mailchimp

N/A

Brevo (formerly SendinBlue)

N/A

Contact Management via API

/v3/marketing/contacts

/lists

Brevo (formerly SendinBlue)

Mailchimp

SendGrid

/v3/contacts

Send email through API

/v3/mail/send

Mailchimp

/messages/send

Brevo (formerly SendinBlue)

SendGrid

/v3/smtp/email

Documentation

Docs

Mailchimp

Docs

Brevo (formerly SendinBlue)

SendGrid

Docs

Ease of Integration

Language & Frameworks

SendGrid

Mailchimp

Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Python
Ruby
PHP
Node.js
iOS
Android

Brevo (formerly SendinBlue)

C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration

SendGrid

Brevo (formerly SendinBlue)

Mailchimp

API Rate Limits

SendGrid

600 requests/ minute

Mailchimp

20 requests/ minute

Brevo (formerly SendinBlue)

300RPH -150RPS

Pricing

Pricing Model

SendGrid

Tiered Pricing

Mailchimp

Tiered Pricing

Brevo (formerly SendinBlue)

Tiered Pricing
Cost Structure

SendGrid

$0.0004 - $0.0006/ email
$0.0005 - $0.0009/ email

Brevo (formerly SendinBlue)

Mailchimp

$0.0005 -$0.0007/ email
Free Tier

SendGrid

Available (upto 2000/m)

Brevo (formerly SendinBlue)

Mailchimp

Available (upto 1000/m)
Available (upto 3000/m)
Contract Terms

SendGrid

Monthly/ Annually
Monthly/ Annually

Mailchimp

Brevo (formerly SendinBlue)

Monthly/ Annually

Performance & Resilience

Log Retention

SendGrid

30 days

Brevo (formerly SendinBlue)

Mailchimp

30 days
Unlimited
Redundancy Mechanisms

SendGrid

Available

Brevo (formerly SendinBlue)

Mailchimp

Available
Available
Max Size

SendGrid

30 MB

Brevo (formerly SendinBlue)

Mailchimp

25 MB
4 MB
Unicode Encoding

SendGrid

Not allowed

Brevo (formerly SendinBlue)

Mailchimp

Not allowed
Supported
Servers Location

SendGrid

US

Brevo (formerly SendinBlue)

Mailchimp

US
France, Belgium
Uptime

SendGrid

99.95%

Mailchimp

Brevo (formerly SendinBlue)

99.99%
99.74%

Security & Compliance

Compliance

SendGrid

SOC II
GDPR

Brevo (formerly SendinBlue)

SOC II
PCI DSS
ISO 27001

Mailchimp

ISO 27001:2013
GDPR
ISO 27001
Encryption Standards

SendGrid

TLS

Brevo (formerly SendinBlue)

TLS 1.2
TLS

Mailchimp

Email Provider Features

Core Features

SendGrid

  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

Brevo (formerly SendinBlue)

  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

SendGrid

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

Brevo (formerly SendinBlue)

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

SendGrid

Yes

Brevo (formerly SendinBlue)

Yes

Yes

Mailchimp

API Endpoints

SendGrid

Heading

Mailchimp

Brevo (formerly SendinBlue)

Webhooks

/v3/user/webhooks/

/webhooks

/v3/webhooks

Events

/v3/user/webhooks/event

N/A

N/A

Contact Management

/v3/marketing/contacts

/lists

/v3/contacts

Send Emails

/v3/mail/send

/messages/send

/v3/smtp/email

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

SendGrid

Mailchimp

Brevo (formerly SendinBlue)

Language & Frameworks
Python
Ruby
C#
Node.js
Perl
Objective-C
Java
Go
PHP
Python
Ruby
PHP
Node.js
iOS
Android
C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
Setup & Configuration
API Rate Limits
600 requests/ minute
20 requests/ minute
300RPH -150RPS

Pricing

Heading

SendGrid

Mailchimp

Brevo (formerly SendinBlue)

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0004 - $0.0006/ email
$0.0005 - $0.0009/ email
$0.0005 -$0.0007/ email
Free Tier
Available (upto 2000/m)
Available (upto 1000/m)
Available (upto 3000/m)
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

SendGrid

Mailchimp

Brevo (formerly SendinBlue)

Log Retention
30 days
30 days
Unlimited
Redundancy Mechanisms
Available
Available
Available
Max Size
30 MB
25 MB
4 MB
Unicode Encoding
Not allowed
Not allowed
Supported
Servers Location
US
US
France, Belgium
Uptime
99.95%
99.99%
99.74%

Security & Compliance

Heading

SendGrid

Mailchimp

Brevo (formerly SendinBlue)

Compliance
SOC II
GDPR
SOC II
PCI DSS
ISO 27001
ISO 27001:2013
PCI DSS
Encryption Standards
TLS
TLS 1.2
TLS

Email Provider Features

Heading

SendGrid

Mailchimp

Brevo (formerly SendinBlue)

Core Features
  • Email marketing automation & testing
  • HTML based email templating
  • Email statistics and reports
  • List management
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability
Integration Ecosystem

Clickfunnels, Cloudfront, GoDaddy, Airtable, AWS + 116

Quickbooks, Shopify, Drupal, Typeform + 314 others

Tiendanube, involve.me, Outfunnel + 50 other

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

SendGrid

vs

Mailchimp

vs

Brevo (formerly SendinBlue)

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Heading

Pros

Cons

SendGrid

Reliable Delivery

SendGrid ensures dependable email delivery, reducing bounce rates and enhancing customer communication.

Easy Integration

User-friendly interface and clear documentation simplify integration.

Advanced Customization

Dynamic content personalization improves targeting and engagement.

Detailed Analytics

Real-time performance tracking with open rates, click-through rates, and more aids optimization.

Scalability

SendGrid's infrastructure efficiently handles variable email volumes.

Pricing

Considered expensive, especially for dedicated servers.

Complex Setup

Initial setup may be challenging for non-technical users.

Limited Template Editor

Improved design features are desired.

Support Issues

Slow or unresponsive support at times.

Delivery Challenges

Issues with email delivery to specific providers, causing spam marking.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

SendGrid

,

Mailchimp

and

Brevo (formerly SendinBlue)

firsthand

Reviews for
SendGrid
4.0
"

Keeping track of sent emails has never been easier.

Sengrid has been such a wonderful system to use to keep track of the emails being sent out by our automatic system. The ability to check if emails bounced, have been blocked, if the emails were opened and even clicked on has been severly helpful in our efforts to educate our guests/customers about the importance of confirmation emails and accountability.

Oliver M.

Mid-Market

"

Twilio sendGrid email Api is the best service for email varification.

I'm a full stack developer. I have used Twilio sendgrid at my one of project, in that project basically I have to varify that user when he or she registered. This service helped me to send the email for varification to that particular user. Some things are the best in sendgrid which I appreciate that, like it is open-source. I have faced some error, like you are unauthorised, I am not able to varify and Authorize myself.

Raj V.

Software Developer

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
Brevo (formerly SendinBlue)
4.6
"

One of the best email software

I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month. The only thing I have found that I dislike is navigating the Stats of an email campaign.

Carolyn S.

Small Business

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

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Postmark
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Brevo (formerly SendinBlue)
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MailerLite

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Postmark
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Postmark
vs
Brevo (formerly SendinBlue)
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SocketLabs

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Postmark
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Elastic Email
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Netcore (formerly Pepipost)

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Postmark
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Elastic Email
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MailerLite

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Postmark
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Elastic Email
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SocketLabs

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Postmark
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Elastic Email
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Brevo (formerly SendinBlue)

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Postmark
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SparkPost
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MailerLite

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Postmark
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SparkPost
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Netcore (formerly Pepipost)

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Postmark
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SparkPost
vs
SocketLabs

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Postmark
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SparkPost
vs
Brevo (formerly SendinBlue)

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vs.
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Postmark
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SparkPost
vs
Elastic Email

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vs.
Postmark
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Mailjet
vs
MailerLite

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vs.
Postmark
vs
Mailjet
vs
Netcore (formerly Pepipost)

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Postmark
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Mailjet
vs
SocketLabs

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Postmark
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Mailjet
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Elastic Email

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Postmark
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Mailjet
vs
Brevo (formerly SendinBlue)

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Postmark
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Mailjet
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SparkPost

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vs.
SMTP.com
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Netcore (formerly Pepipost)
vs
MailerLite

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SMTP.com
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SocketLabs
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MailerLite

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SMTP.com
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Elastic Email
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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MailerLite

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SMTP.com
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Brevo (formerly SendinBlue)
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SocketLabs

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SMTP.com
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Elastic Email
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MailerLite

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SMTP.com
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SocketLabs

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SMTP.com
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Elastic Email
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Brevo (formerly SendinBlue)

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SMTP.com
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SparkPost
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Netcore (formerly Pepipost)

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MailerLite

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SMTP.com
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SocketLabs

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SMTP.com
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Elastic Email

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SMTP.com
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SparkPost
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Brevo (formerly SendinBlue)

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vs.
SMTP.com
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Mailjet
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MailerLite

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SMTP.com
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Mailjet
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Netcore (formerly Pepipost)

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SMTP.com
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Mailjet
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SocketLabs

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SMTP.com
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Brevo (formerly SendinBlue)

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SMTP.com
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Mailjet
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Elastic Email

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SMTP.com
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Postmark
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MailerLite

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SMTP.com
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Mailjet
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SparkPost

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vs.
SMTP.com
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Postmark
vs
Netcore (formerly Pepipost)

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vs.
vs.
SMTP.com
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Postmark
vs
SocketLabs

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vs.
vs.
SMTP.com
vs
Postmark
vs
Brevo (formerly SendinBlue)

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vs.
SMTP.com
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Postmark
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Elastic Email

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vs.
SMTP.com
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Postmark
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SparkPost

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SMTP.com
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Postmark
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Mailjet

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vs.
Amazon SES
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SocketLabs
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MailerLite

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Amazon SES
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Netcore (formerly Pepipost)
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MailerLite

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Amazon SES
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SocketLabs
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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Elastic Email
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MailerLite

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vs.
Amazon SES
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Elastic Email
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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SparkPost
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Brevo (formerly SendinBlue)

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Amazon SES
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SocketLabs

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Amazon SES
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Mailjet
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SocketLabs

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Amazon SES
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SparkPost
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Elastic Email

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