vs.
vs.

Mailchimp

vs

Brevo (formerly SendinBlue)

vs

MailerLite

?

Looking for which Email provider will be the best for your use case among

Mailchimp

vs

Brevo (formerly SendinBlue)

vs

MailerLite

?

Compare

Mailchimp

vs

Brevo (formerly SendinBlue)

vs

MailerLite

head-to-head on factors such as their

features, pricing, latency, deliverability and more.

Integrate now

A Quick Introduction

Introducing

Mailchimp

vs

Brevo (formerly SendinBlue)

vs

MailerLite

,

two industry leading Email vendors that are transforming the way businesses connect with their audience

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What is

Heading

?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Comparative Guide:

Mailchimp VS Brevo (formerly Sendinblue) VS MailerLite - Which email provider is better in 2024?

In a market flooded with Email providers, selecting the one that suits your needs can be challenging. This comparative guide offers a swift overview of their offerings, making it easy for you to decide.

APIs

Rest API

Mailchimp

/webhooks

Brevo (formerly SendinBlue)

/v3/webhooks

MailerLite

/api/webhooks

Event API

Mailchimp

N/A

Brevo (formerly SendinBlue)

N/A

MailerLite

N/A

Contact Management via API

/lists

/v3/contacts

MailerLite

Brevo (formerly SendinBlue)

Mailchimp

/api/subscribers

Send email through API

/messages/send

Brevo (formerly SendinBlue)

/v3/smtp/email

MailerLite

Mailchimp

N/A

Documentation

Docs

Brevo (formerly SendinBlue)

Docs

MailerLite

Mailchimp

Docs

Ease of Integration

Language & Frameworks

Mailchimp

Brevo (formerly SendinBlue)

Python
Ruby
PHP
Node.js
iOS
Android
C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript

MailerLite

PHP
Go
Python
Node.js
Ruby
Setup & Configuration

Mailchimp

MailerLite

Brevo (formerly SendinBlue)

API Rate Limits

Mailchimp

20 requests/ minute

Brevo (formerly SendinBlue)

300RPH -150RPS

MailerLite

60 requests/ minute

Pricing

Pricing Model

Mailchimp

Tiered Pricing

Brevo (formerly SendinBlue)

Tiered Pricing

MailerLite

Tiered Pricing
Cost Structure

Mailchimp

$0.0005 - $0.0009/ email
$0.0005 -$0.0007/ email

MailerLite

Brevo (formerly SendinBlue)

$0.0001 - $0.0004/ email
Free Tier

Mailchimp

Available (upto 1000/m)

MailerLite

Brevo (formerly SendinBlue)

Available (upto 3000/m)
Available (upto 12000/m)
Contract Terms

Mailchimp

Monthly/ Annually
Monthly/ Annually

Brevo (formerly SendinBlue)

MailerLite

Monthly/ Annually

Performance & Resilience

Log Retention

Mailchimp

30 days

MailerLite

Brevo (formerly SendinBlue)

Unlimited
30 days
Redundancy Mechanisms

Mailchimp

Available

MailerLite

Brevo (formerly SendinBlue)

Available
Available
Max Size

Mailchimp

25 MB

MailerLite

Brevo (formerly SendinBlue)

4 MB
2 MB
Unicode Encoding

Mailchimp

Not allowed

MailerLite

Brevo (formerly SendinBlue)

Supported
Supported
Servers Location

Mailchimp

US

MailerLite

Brevo (formerly SendinBlue)

France, Belgium
EU
Uptime

Mailchimp

99.99%

Brevo (formerly SendinBlue)

MailerLite

99.74%
99.9%

Security & Compliance

Compliance

Mailchimp

SOC II
PCI DSS
ISO 27001

MailerLite

ISO 27001:2013
GDPR

Brevo (formerly SendinBlue)

ISO 27001
GDPR
Encryption Standards

Mailchimp

TLS 1.2

MailerLite

TLS
TLS
HTTPS

Brevo (formerly SendinBlue)

Email Provider Features

Core Features

Mailchimp

  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics

Brevo (formerly SendinBlue)

  • Email automation
  • List management
  • Sign-up form and landing page builder
  • Email deliverability

MailerLite

  • Email Marketing Tools, Landing Pages, and More
  • User-Friendly Website Building
  • Effective Signup Forms for Audience Growth
  • Customer-Focused Approach and User Satisfaction
Integration Ecosystem

Mailchimp

Quickbooks, Shopify, Drupal, Typeform + 314 others

Brevo (formerly SendinBlue)

Tiendanube, involve.me, Outfunnel + 50 other

MailerLite

Shopify, WordPress, Sumo, OptinMonster, Privy, CreateForm, Zapier, SendOwl

Custom Domains

Mailchimp

Yes

MailerLite

Yes

Yes

Brevo (formerly SendinBlue)

API Endpoints

Mailchimp

Heading

Brevo (formerly SendinBlue)

MailerLite

Webhooks

/webhooks

/v3/webhooks

/api/webhooks

Events

N/A

N/A

N/A

Contact Management

/lists

/v3/contacts

/api/subscribers

Send Emails

/messages/send

/v3/smtp/email

N/A

Documentation

Docs

Docs

Docs

Ease of Integration

Heading

Mailchimp

Brevo (formerly SendinBlue)

MailerLite

Language & Frameworks
Python
Ruby
PHP
Node.js
iOS
Android
C3
Go
Java
Node.js
PHP
Python
Ruby
TypeScript
PHP
Go
Python
Node.js
Ruby
Setup & Configuration
API Rate Limits
20 requests/ minute
300RPH -150RPS
60 requests/ minute

Pricing

Heading

Mailchimp

Brevo (formerly SendinBlue)

MailerLite

Pricing Model
Tiered Pricing
Tiered Pricing
Tiered Pricing
Cost Structure
$0.0005 - $0.0009/ email
$0.0005 -$0.0007/ email
$0.0001 - $0.0004/ email
Free Tier
Available (upto 1000/m)
Available (upto 3000/m)
Available (upto 12000/m)
Contract Terms
Monthly/ Annually
Monthly/ Annually
Monthly/ Annually

Performance & Resilience

Heading

Mailchimp

Brevo (formerly SendinBlue)

MailerLite

Log Retention
30 days
Unlimited
30 days
Redundancy Mechanisms
Available
Available
Available
Max Size
25 MB
4 MB
2 MB
Unicode Encoding
Not allowed
Supported
Supported
Servers Location
US
France, Belgium
EU
Uptime
99.99%
99.74%
99.9%

Security & Compliance

Heading

Mailchimp

Brevo (formerly SendinBlue)

MailerLite

Compliance
SOC II
PCI DSS
ISO 27001
ISO 27001:2013
GDPR
ISO 27001
GDPR
Encryption Standards
TLS 1.2
TLS
TLS
HTTPS

Email Provider Features

Heading

Mailchimp

Brevo (formerly SendinBlue)

MailerLite

Core Features
  • Powerful sending infrastructure
  • Fast email verification
  • Managed email delivery
  • Advanced email analytics
  • Email Marketing Tools, Landing Pages, and More
  • User-Friendly Website Building
  • Effective Signup Forms for Audience Growth
  • Customer-Focused Approach and User Satisfaction
  • Email Marketing Tools, Landing Pages, and More
  • User-Friendly Website Building
  • Effective Signup Forms for Audience Growth
  • Customer-Focused Approach and User Satisfaction
Integration Ecosystem

Quickbooks, Shopify, Drupal, Typeform + 314 others

Tiendanube, involve.me, Outfunnel + 50 other

Shopify, WordPress, Sumo, OptinMonster, Privy, CreateForm, Zapier, SendOwl

Custom Domains

Yes

Yes

Yes

Calculate your Savings, one step at a time!

Pros and Cons:

Mailchimp

vs

Brevo (formerly SendinBlue)

vs

MailerLite

Every choice comes with its trade-offs. Let's break down the advantages and disadvantages of the providers for a clear decision making.

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

MailerLite

Comprehensive Features

MailerLite offers a wide range of features suitable for small and medium-sized businesses.

User-Friendly

Users find MailerLite easy to use with a stable performance.

Cost-Effective

The platform provides cost-effective pricing for email marketing needs.

Automation

MailerLite's automation features enable the creation of personalized email sequences.

Account Suspension

The most significant drawback mentioned is the abrupt account suspension without prior warning due to a high bounce rate and content that violated the platform's terms of service.

Refund Policy

The reviewer expressed dissatisfaction with MailerLite's refund policy, finding it inflexible in cases like account suspension.

Heading

Pros

Cons

Mailchimp

Easy to Use

Users find Mailchimp easy to use, making it accessible for beginners.

Templates and Customization

It offers customizable email templates, allowing users to create professional-looking emails.

Integration

Users appreciate the integration options, including integration with websites and marketing flows.

Analytics

The platform provides detailed performance metrics and analytics to track the success of email campaigns.

Free Plan for Start-ups

The availability of a free plan is a plus, especially for small businesses and start-ups.

Pricing

Some users find the pricing a bit on the higher side, which can be challenging for small organizations. They suggest more flexible pricing plans.

Limits on Free Plan

The free plan has limitations, such as a limit on the number of contacts and emails, which may not be sufficient for growing businesses.

Integration Challenges

Users have faced difficulties when trying to integrate Mailchimp with other platforms.

Customization

Some users mentioned limited customization options, particularly regarding email templates.

Customer Support

There is feedback that customer support responsiveness could be improved.

Brevo (formerly SendinBlue)

Ease of Use

SendinBlue is praised for its user-friendly platform, making it suitable for both beginners and professionals.

Versatile Marketing Tools

It offers a wide range of tools for email marketing, SMS marketing, and more.

Efficient Contact Mapping

SendinBlue simplifies contact segmentation for email campaigns.

Reasonable Pricing

The platform provides a free plan and affordable pricing, especially for businesses on a budget.

Excellent Customer Support

Users have noted that SendinBlue's customer support is responsive and helpful.

Pricing Structure

Some users find SendinBlue's pricing structure lacking transparency and flexibility. Clearer information about pricing tiers is desired.

Limited Template Design

The platform is considered to have limited email template design options compared to other email marketing services.

Occasional Delays

Users have reported occasional delays in sending email campaigns, though this is not a consistent issue.

MailerLite

Comprehensive Features

MailerLite offers a wide range of features suitable for small and medium-sized businesses.

User-Friendly

Users find MailerLite easy to use with a stable performance.

Cost-Effective

The platform provides cost-effective pricing for email marketing needs.

Automation

MailerLite's automation features enable the creation of personalized email sequences.

Account Suspension

The most significant drawback mentioned is the abrupt account suspension without prior warning due to a high bounce rate and content that violated the platform's terms of service.

Refund Policy

The reviewer expressed dissatisfaction with MailerLite's refund policy, finding it inflexible in cases like account suspension.

Real Voices, Real Experiences

Don't just take our word for it. Hear directly from users on G2 who have used

Mailchimp

,

Brevo (formerly SendinBlue)

and

MailerLite

firsthand

Reviews for
Mailchimp
4.4
"

The initial markting tool I used is still active & will continue to be part of our future strategies

User-friendly for campaign and content creation. Convenient features like email scheduling & A/B testing, trackable click & open rates. Efficient contact management, and offers affordable plans. I personally prefer the old version that displayed the weekly audience growth rate as a specific number rather than just a percentage on the 'Home' page.

Kuo B.

Real Estate

"

Mailchimp is my favorite marketing platform.

From Mailchimp there are many strengths that can be highlighted. The option to create email campaigns, I must say, is exceptional. I can fully automate the customer journey, achieving better interaction and service. The creation of landing pages is another tool that I consider essential. However, I would like a more polished user interface update. I have spent years watching the same formats.

Nikesh K.

Mid Market

Reviews for
Brevo (formerly SendinBlue)
4.6
"

One of the best email software

I like the ability to choose my pricing levels based on how many emails are sent versus how many contacts I have in my account. Just because there are 20,000+ emails in my account does not mean that I send an email campaign out to all of those addresses every month. The only thing I have found that I dislike is navigating the Stats of an email campaign.

Carolyn S.

Small Business

"

Affordable email service

Affordable costs with all facilities, Good designs, analytics, and much more. Templates availble are good, Analytics details are good, There sms serivces are good as well. Options for designs can be better for the templates to choose, Apart from that there isn't much we dislike. The display of the analytics can be better. We are fine with what we use now.

Subrahmanya S.

Small Business

Reviews for
MailerLite
4.7
"

MailerLite is a powerful email marketing platform

MailerLite provides strong automation functions which help streamline and optimize email marketing workflows. Customers can make automated email sequences, like welcome series, abandoned cart reminders, or birthday greetings, to interact with subscribers at different phases of the customer journey. Although MailerLite gives basic reporting and analytics options, quite a few users might find that they lack superior reporting options.

Vikram S

Marketing

"

Affordable email service

Affordable costs with all facilities, Good designs, analytics, and much more. Templates availble are good, Analytics details are good, There sms serivces are good as well. Options for designs can be better for the templates to choose, Apart from that there isn't much we dislike. The display of the analytics can be better. We are fine with what we use now.

Subrahmanya S.

Small Business

How SuprSend works?

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SocketLabs
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Netcore (formerly Pepipost)

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Postmark
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Brevo (formerly SendinBlue)
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MailerLite

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Postmark
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Postmark
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Brevo (formerly SendinBlue)
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SocketLabs

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Postmark
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Elastic Email
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Netcore (formerly Pepipost)

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Postmark
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Elastic Email
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MailerLite

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Postmark
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Elastic Email
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SocketLabs

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Postmark
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Elastic Email
vs
Brevo (formerly SendinBlue)

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Postmark
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SparkPost
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MailerLite

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Postmark
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SparkPost
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Netcore (formerly Pepipost)

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Postmark
vs
SparkPost
vs
SocketLabs

Compare email providers Postmark VS SparkPost VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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Postmark
vs
SparkPost
vs
Brevo (formerly SendinBlue)

Compare email providers Postmark VS SparkPost VS Brevo (formerly Sendinblue) in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

vs.
vs.
Postmark
vs
SparkPost
vs
Elastic Email

Compare email providers Postmark VS SparkPost VS Elastic Email in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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vs.
Postmark
vs
Mailjet
vs
MailerLite

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vs.
Postmark
vs
Mailjet
vs
Netcore (formerly Pepipost)

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Postmark
vs
Mailjet
vs
SocketLabs

Compare email providers Postmark VS Mailjet VS SocketLabs in the US in 2024 on parameters such as features, latency, pricing, APIs, reliability, uptime, and integration.

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Postmark
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Mailjet
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Elastic Email

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Postmark
vs
Mailjet
vs
Brevo (formerly SendinBlue)

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Postmark
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Mailjet
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SparkPost

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vs.
SMTP.com
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Netcore (formerly Pepipost)
vs
MailerLite

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SMTP.com
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SocketLabs
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MailerLite

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SMTP.com
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Elastic Email
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Netcore (formerly Pepipost)

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SMTP.com
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SocketLabs
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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SMTP.com
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Brevo (formerly SendinBlue)
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MailerLite

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SMTP.com
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Brevo (formerly SendinBlue)
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SocketLabs

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SMTP.com
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Elastic Email
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MailerLite

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SMTP.com
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Elastic Email
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SocketLabs

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SMTP.com
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Elastic Email
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Brevo (formerly SendinBlue)

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SMTP.com
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SparkPost
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Netcore (formerly Pepipost)

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SMTP.com
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MailerLite

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SMTP.com
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SparkPost
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SocketLabs

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SMTP.com
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SparkPost
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Elastic Email

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SMTP.com
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SparkPost
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Brevo (formerly SendinBlue)

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SMTP.com
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Mailjet
vs
MailerLite

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vs.
SMTP.com
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Mailjet
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Netcore (formerly Pepipost)

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SMTP.com
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Mailjet
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SocketLabs

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SMTP.com
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Mailjet
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Brevo (formerly SendinBlue)

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SMTP.com
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Mailjet
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Elastic Email

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SMTP.com
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Postmark
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MailerLite

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SMTP.com
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Mailjet
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SparkPost

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SMTP.com
vs
Postmark
vs
Netcore (formerly Pepipost)

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vs.
SMTP.com
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Postmark
vs
SocketLabs

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vs.
vs.
SMTP.com
vs
Postmark
vs
Brevo (formerly SendinBlue)

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SMTP.com
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Postmark
vs
Elastic Email

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SMTP.com
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Postmark
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SparkPost

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SMTP.com
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Postmark
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Mailjet

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vs.
Amazon SES
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SocketLabs
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MailerLite

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Amazon SES
vs
Netcore (formerly Pepipost)
vs
MailerLite

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Amazon SES
vs
SocketLabs
vs
Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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MailerLite

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Amazon SES
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Brevo (formerly SendinBlue)
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Netcore (formerly Pepipost)

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Amazon SES
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Elastic Email
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Netcore (formerly Pepipost)

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Amazon SES
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Brevo (formerly SendinBlue)
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SocketLabs

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Amazon SES
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Elastic Email
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SocketLabs

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Amazon SES
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Elastic Email
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MailerLite

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Amazon SES
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Elastic Email
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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MailerLite

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Amazon SES
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SparkPost
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Netcore (formerly Pepipost)

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Amazon SES
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SparkPost
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Brevo (formerly SendinBlue)

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Amazon SES
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SparkPost
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SocketLabs

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Amazon SES
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Mailjet
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SocketLabs

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Amazon SES
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SparkPost
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Elastic Email

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